How to create a webinar presentation for internet marketing and offline marketing ecommerce

Hi I'm Anthony Flatt and Welcome to my video for those that know me know that I've been doing webinars to using GoToWebinar all the way back before webinars were cool i've been using citrix products going back to like the mid-nineties using citrus went citrix wind frame using that product so i I've been around for a long time doing doing webinars and I am I do about a hundred webinars a year about to a week on average sometimes three or four and I've been doing that for about the last 45 years and that is the primary driver behind where I get most of my business customers from and I get lots of calls and I get lots of emails from people asking me questions about how to do a webinar what do you do in your webinars and and and how do you make them successful so I made a couple videos to answer some of those questions and I've written a couple notes here today and one of the big ones is I've got a topic for a webinar but I don't know how to get that that information together I don't know how to put together the presentation I think it's a good idea but you know where the way where do I start how do i get my presentation together how I get my webinar put together so let me just go over a couple notes that I've made and I think this will help you out a lot so how do i create a webinar well if you have a concept in your head and you haven't you already written it written down written outlining you're still trying to figure all that out first thing I would do is I do what I'm doing now i'd make a video recording right make an audio recording i would go and get audio program either on your phone or on your computer there's a bunch of free ones out there audacity is one that I've used I think the windows program now comes with an audio recorder and so does the max so justjust record to start to start talking and into your computer and get it recorded don't worry about exactly what you say that you hear me saying I'm sonars don't worry about things and I just get it recorded get the get the meat and potatoes of your presentation recorded just do it and get it recorded and then you can take that recording and you can either if you're if you're good at typing and you enjoy doing that you can listen to it and you can type it up and just type word for word what you said in your in your recording if you're not good at typing like I'm not a typist I man it'll take me forever to type anything so what I do is I take and I send it off and have it transcribed now you can have transcribed on fiber fi ve RR dot com i believe and you know for five bucks depending on how long it is you can you can do it there's lots of different places you can go let's see yes on fiber it's like five to ten slides maybe for about 5 bucks and in more than that's going to cost more so what you can do is you can ask them to transcribe it but you can also find people on fire who will actually create slides for you so what you do is going to have to transcribe you get that document back you edit it and you clean it up you put it into some sections right like the chapters of a book right this is the beginning part and here's the part i'm going to talk about you know you read your your passage of whatever you wrote and then come up with your your title for then read the next part come with the title and you know someone we're going to be small segments and we're going to be larger segment that's just the way we we talk that's just the way we present things that go through that you can have somebody actually create the slides or you can create the site and that's how i do it i record something very quickly i put it out there I get it transcribed I edited it and I do a lot of pretty heavy editing I clean up a lot so because what I'm doing the recording initially I'm not really concerned about did I say everything perfectly did I get everything to wait so I'd rather get a lot of information out there and then get it get it all down in my in my document ok so so let's some people say well that sounds good but I don't have a completely thought right i don't have a everything figured out i got this concept got this idea but how do I flesh that out how do i how do i figure that out it and go through that and I do that using something i call our chunking or research chunking right so basically it doesn't mean that you go out and research for days but go and take your topic in search the internet for you can obviously do Google searches and so forth and find different things and ask different questions about what is your topic is but you can also go to bookstores you can look at it look through magazines online or at their at the stores you can go to new sites there's logic says so much information out there so if you have a topic just start looking forward to start some of the questions that people might ask about your topic type those into the google search and search for those and every time you get an article or every time you get a news report or the summary of a book or a snippet an article that somebody's done a whitepaper grab that and print it and then just keep doing that you'll find another one grabbed it and printed find another one grabbing printed grab another and then take those lay them all out on the table and without with a marker go through and start marking out the things you don't want don't start doing the things that you do when we're not there yet go through and say you know I I don't want not you know this isn't part of it this is the header this is the photo this is part of their website this is an ad to start crossing out everything that's not pertinent what you're looking for then go back through and start crossing out in the parts of the white paper article that doesn't pertain specifically to what it is you're going to be talking about right and what will happen is you'll have actually have a bunch of documents that look like they came from the government because they'll have all these black lines through for probably sixty seventy percent of the of the words that are on each one of those pages but when you're done you'll have a bunch of good pieces that are on each one of those different pages and you can start either go back and cut and paste those into a document or you can go back and retype those into your document and then you can start structuring those in your doc document it helps me a lot to organize my thoughts because i'll have an idea but maybe I haven't totally flushed it out and then I see a white paper something that somebody else's wrote and I and I think well that's an interesting way to present that I don't copy i'm not a big fan of anybody going out and copying or stealing anybody's stuff but modeling with somebody else's do thing is what people have been doing for thousands and thousands of years and that's the best way honestly to really flesh out an idea get your concept and then go find bits and pieces of stuff that people have written and then come up with your version of that right so let's see yeah so just keep editing it go through it and getting so once you've got it that format then you can again create your slides from it what I like to do want to create my slides is I don't try to do a word-for-word type down everything also be on a slide if i'm going to present it to the customer on the webinar is words that are going to get them thinking right words that are going to support what I'm going to say now in my notes I might include a little bit more maybe i'll include some additional bullets are some additional information basically whatever I need to help me remember what it is i'm going to talk about and make sure that I hit all the points that i wanted to talk about but I don't like putting a bunch of words on the screen I don't like reading word-for-word everything that's on the screen you know it it bet it flows better for me if I just have some bullets here's what I'm going to talk about boom here's the way you go so hopefully that's helpful that's how i would create a presentation for webinar if I didn't know where to start i would first go and record my thoughts go to a bunch of research cut and paste that research put it into another document create my outline maybe even rerecorded again and go through that process again sometimes i go through that process two or three times because it really refined and it Holmes your overall presentation and then i have my on my webinar presentation now that's just one of a ton of questions that I've gotten and i keep getting the same ones again and again and again so what i am gonna do is I'm gonna put together a webinar invite you guys to come to it for free and i'll make you a deal I'm gonna send out a questionnaire to anybody who registered for the webinar and you ask your questions in the questionnaire ok and if you'll do that for me so that I have some questions and I know what everybody wants me to answer to talk about because I mean there's so many things that could go over i'd like to answer the questions that you guys have most specifically and if you'll do that for me then I'll promise you I won't try to sell you anything on the webinar you can take your hand off your wallet take your hand out of your purse I'm not gonna ask you to buy anything just want to get this webinar out there i think there's a lot of value and I think there's a lot of people that really failed doing webinars and I think there's some things that they can do I know there's some things that they can do to improve that and I've been doing webinars for the last for almost five years i think what I've got 300 400 webinars under my belt and the majority of my business is driven from webinars and I'll talk a little bit about that on on the on the webinar itself but there'll be a link you know down below or maybe over here maybe over there maybe I don't know where it's going there'll be a link somewhere around here for you be able to register for the webinar register for the webinar i'll send you the quiz or the I don't even know what exactly I'm gonna send you about it away for you to be able to respond with your question so that I'll have those before the webinar starts and if you do that i will tell you anything on the webinar will be totally free just my gift to you and I think that will help a lot of people take care.

Source: Youtube

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