Author: admin

What Is Web Hosting? Explained Simply | GoDaddy

Hi there! In this video, you'll learn what hosting is and we'll identify the four types of hosting available at GoDaddy.

To make your website visible on the web, your website's files and data must be physically stored on a computer that is connected to the Internet.

These large high-powered computers arecalled web servers.

Website hosts are companies that physically house several web servers in one location, or what is sometimes referred to as a data center.

In addition to housing the web servers, website hosts provide the software, security, support, and bandwidth that connects your website to the internet.

Think of a website hosting company like a shopping center that contains several individual stores.

If you want to open a store at the shopping center, you can lease space in it and set up shop.

Just like a shopping center, website hosting companies enable you to lease space on their web servers, where you can store your website files and make them available for visitors to view on the Internet.

To accommodate a wide variety of websites and customer needs, there are a variety of hosting solutions.

Hosting solutions are broadly categorized based on the amount of server space you need for your website files, and the monthly amount of bandwidth your site consumes.

Bandwidth refers to the amount of data being transferred, or the amount of resource usage your website requires.

Consider your shop again.

Suppose you sell only handmade bracelets; you have a small, unique product offering, so you don't need, nor want, to lease the same amount of space as a big department store.

Instead, you could lease a smaller store in the shopping center that gives you just enough space for your goods and costs less money.

Additionally, because you're a small shop you don't need a lot of extra technology or staff to help you sell your product like a department store requires.

Between you and your mobile payment device, you have plenty of bandwidth to take care of your customers, and don't need to buy any extra technology or hire more employees.

Make sense? Beyond server space and bandwidth, there are other things to consider when selecting a hosting solution: your budget, ease of use or complexity of solution, the level of flexibility or customization the solution allows, as well as privacy and security features.

GoDaddy offers a variety hosting solutions.

To determine which hosting solution is best for you, please visit GoDaddy.

Com and click Hosting.

Source: Youtube

What is Hacking?

What do you know about hacking? Do you thinkgetting into someones facebook account or google account is called hacking? No.

Notreally.

In computer networking, Hacking is any technicaleffort to manipulate behaviour of network connections and connected systems.

Hacking is historically referred to constructive,clever technical work that was not necessarily related to computer systems.

So when did hacking originate? MIT engineers in 1960s carried out some harmlesstechnical experiments and fun learning activities.

These were so called hacks.

Before the internet, several hackers in USexperimented with methods to modify telephones for making 'FREE' long distance calls overthe phone network illegally.

As computer networking and internet explodedin popularity, data networks became the most common target of hackers.

Malicious attacks on computer networks areofficially known as cracking, while hacking truly applies only to activites having goodintentions.

However, Most non technical people fail tomake this distinction.

Hacking on computer networks is often donethrough scripts or other network programming.

These programs generally manipulate data passingthrough a network connection in ways designed to obtain more information about how the targetsystem works.

Many such pre-packaged scripts are posted on the Internet for anyone, typicallyentry-level hackers, to use.

More advanced hackers may study and modify these scriptsto develop new methods.

A few highly skilled hackers work for commercial firms with thejob to protect that company's software and data from outside hacking.

Cracking techniques on networks include creatingworms, initiating denial of service (DoS) attacks, or establishing unauthorized remoteaccess connections to a device.

I will talk more about viruses, worms, dosattacks, etc on this channel.

If you like this video, please give it a thumbsup.

For more such videos, just hit the subscribe button.

And as always thanks for watching.

Source: Youtube

Black Hat SEO Tactics That Could Hurt Your Site

Hello.

My name is Emma North, and I'm a digitalmarketing executive here at Koozai.

Today, I'd like to talk to you a littlebit about some black hat techniques that you absolutely must avoid.

Now these are the sorts of things that used to be commonplace and perfectlyacceptable ways to achieve search engine optimisation, but that's notthe case anymore.

With recent Google algorithm updates, such as Penguinand Panda, these are the sorts of activities that will be penalised with a rankingpenalty.

So first of all, we've got paid links.

Ifyou've ever paid for a link to appear on someone's site, linking back toyour own site, then you should get these removed.

They appear very unnaturalto Google, and you're likely to suffer a ranking penalty if you haven'talready.

If you haven't already, that doesn't mean that you won't have onein the future.

So it's important to get these removed as soon as possible.

Generic directories, similarly these are veryunnatural to Google.

They are pages full of links to other sites, and ifyou've got a link there, Google will see that as an unnatural attempt to gamethe rankings.

Google holds you responsible for the inbound links to yoursite.

So it's important you review the link profile as a whole and identifyany links that could be considered unnatural and get those removed.

Contact the site owners.

Do anything you can to get them removed.

If you can't do that, and you've made everyeffort to get them removed, there is now on Google a disavow tool thatyou can use, but you do need evidence you've tried to remove the linksyourself.

Google disavow tool basically says to Google, "Don't take theselinks into consideration when you're ranking my site.

" So try to get themremoved on your own, and then if you've got evidence that you tried andthat didn't work, try the Google disavow tool.

But get these sorts of unnaturallinks removed at all costs.

Generally with links, if it looks like a badneighbourhood, it probably is, and you don't want to be there.

Next, we've got cloaking and more specificallyhidden content.

Cloaking is a technique where you hide content from theuser that is just specifically for the search engines.

You're trying to gamethe rankings by telling the search engines one thing about your site,when, in fact, it's really not about that.

Hidden content, in particular,Google is very clever now at finding this.

If you've got content writteninto the script that's not on page and is hidden from the user, Google willidentify that, and you may suffer a ranking penalty as a result of theGoogle Panda update.

It's important the content on the whole of yoursite is written for the user.

It needs to be informative, and it needs to beon page.

Don't have any hidden content in the script of your site.

If you'vegot it, get it removed.

Next, we've got keyword stuffing.

Now, it'sessential that you have some keywords on your site for the user as wellas the search engines.

But it is important that your contentisn't littered with them.

Make sure that the content is written forthe user, that it makes sense and reads well, and the rest will follow.

In thelong run, that will be rewarded.

Anything that's littered with keywordsis not going to rank in the long term because you may get hit witha ranking penalty as a result of the Panda update.

Similarly, Meta keyword tags; every page canstill have a Meta keyword tag, but they're not really used by Google anymore.

That's not to say they won't in the future, but other search engines douse them.

So don't stuff them full of dozens or hundreds keywords, justhalf a dozen relevant keywords is more than enough for each page to ensure thatyou're targeting the right keywords for those search engines.

Last thing we've got doorway pages.

Theseare not used so much anymore, but there are still people out there who willtell you can get benefit from them.

Similar to cloaking, this is a techniqueused to hide content from the user.

It's a page designed specificallyfor Google.

So they're usually stuffed full of keywords.

Google will sussout what you're doing if you try to use these pages.

Don't do it.

If you'reusing any of these pages that are designed only for the search engines andthey're full of keywords, get rid of them.

It's not going to serve you anybenefit in the long run.

So that's a few black hat techniques on thesurface.

Now that list isn't by any means conclusive.

There are hundreds oftechniques people use to try and game the system.

I guess the rule of thumbis write for the user.

Don't try to do anything to game Google becausethe quick wins won't be worth it in the long run, and you will suffer a rankingpenalty if you get caught.

White hat techniques are the way to achievenatural rankings, and continue doing that will mean you will continue stayingin the rankings and Google will continue to value your site.

Thanks very much for watching.

If you wantto find out more about Koozai, please interact with the social media buttonsafter this video, and thank you for watching.

Source: Youtube

How can social media and PR work together? Christer Holloman, digital marketing expert, discusses

How does PR and social media worktogether? In other words, how does it both overlap and how is it different? Yeah, I think the PR industry,sort of, doesn't really know what to do with social media.

Traditionally, social media has been owned by the marketing department and because it's a conversation with consumers,PR agencies say that they should be involved because in the same way theyhelp you get covered on national newspapers, we can help you getcoverage or get your message amplified through social channels.

So that's sort of the pitch the PRcompanies did in beginning, especially.

That this is just another channel of PR.

And then you had specialized socialmedia agencies popping up, which was sort of challenging PR companies, sayingyou're working with a PR company that's good at getting you coverage in a nationalprinted newspaper, or in a national TV station, or something, but they are not digital natives,they don't get this new media, they don't understand that operates in this space or exists in thisspace, you should therefore trust us.

So, because social media was considered to be a side, or a separated isolated type of activity, it was quite easy for marketing people to say you know what we're going to hire this social media agency to do our PR in social media channels.

So the challenge that PR companies now have been facing for a while is that how did they create a credible socialmedia proposition within the PR context, because they still argue thatthey are the best people suited to manage a conversation with the audience.

This is what they've been doing for decades, that's what they will continuedoing, and social media is just a new flavour I suppose.

So some agencies have decided to acquire an existing digital businesses, a digital agency, a PR agency.

Some companies have decided to take a couple of their employees and put them in a separate part of the office and call that the social media task force, or whatever, the kind ofknowledge expert hub or something.

And others have kind of giventhem a brand name, try to launch them as a separate business, still within the within the PR company's walls.

I think that's the challenge, how does a traditional PR company convince yourcustomers that you're suitable to communicate with this new audience or over these new channels, and how do you as a PR company decide,do you buy another existing social media PR company, do you create something internally, do you keep your brand or do you give it a brand new identity to kind of separate out and make it clear in the mind's of the customers that this is actually a separate part ofour company and they have a special skill set and therefore you can trust them, you don't have to go to this external company.

So I think that's the main challenges.

Source: Youtube

Black Hat SEO – Mortal Sins to Avoid in SEO

MARK: Hi, Iím Mark Steinbrueck, and thisis Kurt Steinbrueck.

Weíre with OurChurch.

Com, and on this video weíre going to talk aboutblack hat SEO, or search engine optimization, and what the mortal sins to avoid in SEO.

This seems pretty scary, Kurt.

(laughs) Very scary.

KURT: Black hat, what is black hat SEO? Well,the term ìblack hat,î just so you know, is really a reference to the old TV Westernswhere the bad guy would always wear a black hat, and a white hat for the good guy.

Sothatís what itís referring to, people breaking the rules and all this kind of stuff, to tryto get ahead in the search engines.

Generally speaking, thereís usually nothingmorally wrong with whatís going on.

If youíre hacking peopleís sites, okay, thatís anissue.

But usually itís more of a risk-reward type thing.

The real risk here is that theseare things that the search engines have said, ìLook, if you do these things, weíre basicallygoing to treat you like youíre trying to manipulate us, and weíre just going to eitherpenalize you or kick you out.

î So imagine your site no longer in Google, and what thatwill do to your site.

Thatís the risk that youíre taking with these things.

Personally, I think theyíre things to avoid.

The trick is that theyíre also things that tend to work, and thatís really the seductionof it, right? If it didnít work, then nobody would even try to do it.

But they do work,and so people are lured into doing it because you can usually get quicker results, betterresults sometimes.

Itís just, if they find you, you lose everything.

Thatís the riskthat you take.

Itís kind of like if you cheat on a test.

If you can get it away with it and you have all the answers, you got 100 on the test.

Thatís great.

Take the morals out of it.

(laughs) But if the teacher comes by and seesyou with your little sheet, then you failed the test, you got a zero, and probably ñ MARK: Kicked out of school.

KURT: Yeah.

Got in trouble with your parents,all that kind of stuff.

So thatís really what weíre talking about.

Weíre going tolook at some of the specific things with black hat.

Itís not everything, but itís justsomething to give you an idea of some of the major things to look out for.

The first one is keyword stuffing.

What thisis, usually it happens when somebody realizes that they can rank better in the search enginesbecause they used keywords on their site, and then they just went overboard.

They tookit too far.

So either theyíve just created a block of text that just had every keywordthey could think of, and they stuck it on the bottom of their page, or maybe they usedone keyword but they kept adding more and more and more and more.

Sometimes itís even a gradual thing.

Youstarted out and youíre like, ìWell, Iím not doing too well for this keyword, so Iímgoing to add it in on my page,î and then, ìIím still not doing as well, so Iím goingto add it a few more times,î and then after a few times of doing that, all of a suddenyou realize, ìIíve got this one keyword on here 50 times,î and itís not naturalat all.

It doesnít make any sense.

So when youíre just shoving all these keywordsin, thatís something that the search engines look for, and they can certainly penalizeyou for it.

Another thing is whatís called cloaking.

What cloaking is, is basically any time that you show the search engines different contentthan what youíre showing users.

This can be done in a couple of different ways.

Oneway is thereís HTML little coding tricks where you can actually determine if the personviewing your site is a Google bot or a person, like a real person or is it a search enginerobot, and deliver different content.

So youíre showing the search engines one thing, youíreshowing the people another thing.

Sometimes this is done for semi-legitimatereasons.

Maybe you want to show people something that looks like graphics, and the search enginescanít read that, so youíre like ìIíll just show the search engines all this realcontent, but the people I want to show graphics.

î Search engines still donít like it, evenif you think that thereís a legitimate reason to do it.

Sometimes itís a very illegitimate reason,and weíve had people who showed content to the search engines that was maybe about automotivestuff, and then the people go and click on the link and itís a gambling site or something.

Itís just completely different.

So whether it seems legitimate or not, you really wantto be showing the search engines the same content that youíre showing people.

Thatíswhat they want you to do, and thatís how you should do it.

Thereís two other ways that people cloakI want to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So youíre like, ìOkay, I donít really wantto show people this really optimized text that has all my keywords in it, so Iím goingto make it so they canít see it because itís the same color as the background, but thesearch engines will still be able to read it.

î Well, search engines can read colorstoo, so they know when youíre doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then you use some little codingtrick so that an image is displayed on top of it.

Thatís another thing.

They can usuallydetect that as well.

But just donít try to hide content.

Donít try to cloak things likethat.

Thatís bad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, ìWeíre not going to count those anymore.

î So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you donít follow themethods and the standards that the search engines give, then theyíll see it as youíretrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then theyíre fine with it, because youírebeing open with them.

Youíre saying, ìLook, I bought these links, but Iím not tryingto mess with your rankings at all.

I want this because I wanted that link there.

î Theyírefine with that.

But if you start to do it without those things, then theyíre goingto look at it as youíre trying to manipulate things and they can punish you.

They can alsopunish the site thatís selling you those links.

MARK: Yeah, thatís the interesting thing,is theyíll target both the selling site as well as the buying site and penalize bothof you.

KURT: Yeah, so itís dangerous for both.

Andbuying links is really just one of many linking schemes.

Thatís the next thing.

Itís kindof an all-inclusive concept, but thereís just a lot of link schemes out there, thingsthat people try to come up with to get links that are not legitimately gotten.

Theyírenot really people saying, ìHey, I love this content on this site so Iím going to linkto it,î itís just other ways of getting links.

Sometimes itís spammy blog comments.

We seethat a lot.

I have a couple of blogs, and Iím constantly deleting those.

Sometimespeople will create forum profiles, not to actually do anything on the forum; they justcreate the profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines wonítlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So thereís just a lot of things like thatthat you have to watch out for.

A lot of times, the people that are offering these thingsare not very forthcoming about that, so when youíre talking to someone about a link opportunity,if you will, a lot of times if you start hearing things like, ìHey, weíve put these thingsin place to protect you or to buffer you from the link building strategies that weíre doing,îthat should tell you that what theyíre doing is something that could get you in trouble.

MARK: Yeah, thatís a red flag.

KURT: Yeah.

If youíre doing legitimate linkbuilding, you donít have to buffer.

You donít have to protect yourself.

You want the searchengines to know those links are coming from you.

MARK: Yeah.

I think it brings up a good pointthat if an organization that does SEO for you is engaging in the black hat SEO practices,they donít have anything to worry about.

Itís all going to come back on you, the websiteowner, or the website itself.

So if your website were to get caught and banned or penalized,itís not going to have any effect on the company thatís performing that.

And you mayor may not have known that they were engaging in these kind of practices, so itís veryimportant for you to try to listen, as Kurt said, very carefully to the practices thatthey do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

KURT: Yeah, absolutely.

There were some recentupdates when Google was going against a lot of these things, there were a lot of companiesthat lost everything.

And one other link scheme that I want to mention, just because itísbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimate content and everything, but generally speaking,itís usually a lot of spammy stuff that just has links.

But itís something that the searchengines have very specifically said ìDonít do this.

î Theyíve actually taken down severalof the private blog networks.

They have infiltrated them and figured out what they all are andjust wiped them out.

MARK: Wow.

KURT: So itís something to avoid.

MARK: Yeah.

So as a summary, black hat SEO,the mortal sins to avoid: keyword stuffing, cloaking, buying links, and just overall linkschemes are things that you want to avoid.

As Kurt mentioned before, these are just afew of the many different things, black hat techniques that people engage in to try togain the system that you should try to avoid.

We want to thank you for taking the time towatch this video.

I hope that it has been informative.

If thereís anything that wecan do for you here at OurChurch.

Com to help you accomplish your goals or mission online,please email us at support@ourchurch.

Com.

Source: Youtube

Can businesses optimise their digital marketing with social media? Christer Holloman discusses

It's clear that when I've seen and spoke to companies there are, often they work in silos you know you've got marketing here and you've got PR, there you've got financeand then you've got production and so on, what are your thoughts on how that'sgoing to change? How companies should now integrate all these functions in termsof social media activity? What sort of things, what sort of steps should companies take in changing the way they work? So kindof going back a little bit to your previous question you know what other problemsare PR companies facing? Yeah, they've been managing conversations for the company for a long time but social media is not just aboutmanaging conversation, social media is a way of interacting with our staff, ofinteracting with our clients our suppliers, it's a way of empowering ourconsumers, it's about reviews, it's about communities, it's aboutthe processes you talk about and realistically can a PR company doall of that? Can we outsource a component to onecompany, or do we need to as a business recognizethat social media is just something that needs to go across the business.

And, yeah how do you address that? I think looking from a company point-of-view anyways.

I mean lot of my clients, a lot of thepeople that I work with are marketing people and I, you know, speak at marketing conferences, et cetera, and what tell them is that although social media has traditionally beenowned by marketing that can't remain to be the casegoing forward, you as a marketing person needs toempower the rest of your business to get behind this.

So rather than tryingto think of it as losing power or losing that ownership think of it as empowering yourbusiness and being a thought leader and being the ambassador and an enabler of social media as opposedto someone guarding or trying to protect your interest.

So, for example, initiating somesort of Centre for Excellence or some sort ofwork group that pulls in not just marketing resources headed up by yourself, but also peoplethat represent customer service, people that represent product development, or HR even, youknow how can HR leverage social media? And help them to understand about bestpractices in different verticals and show them how you've been using Twitter so they can see how they can replicate that for their objectives within theirbusiness areas.

So back to your question social media definitely needs to filterthrough the entire organization, marketing has a good chance to bethe people kinda advocating that, orenabling that, and then again, how does, what relevancedoes a PR company have in that big scheme? I'm not so sure, I think PR isgood for managing maybe customer relationships but I don'tthink they can own and successfully manage that whole integrated, holistic view, of social media that like to see companies embracing going forward so.

Source: Youtube

SEO: Black and White Hats – What Are They?

Hi, and welcome to OurChurch.

Com's "Questionsand Answers", where we have the answers to your questions.

Today we are going to discussSEO: Black and White Hats.

"What are they?" Hi, I'm Mark Steinbrueck, and this is KurtSteinbrueck.

We're with OurChurch.

Com, and on this video we're going to talk about "SEO:Black and White Hats – What Are They?" This seems pretty scary, Kurt.

(laughs) Veryscary.

Black hat, what is black hat SEO? Well, theterm "black hat," just so you know, is really a reference to the old TV Westerns where thebad guy would always wear a black hat, and a white hat for the good guy.

So that's whatit's referring to, people breaking the rules and all this kind of stuff, to try to getahead in the search engines.

Generally speaking, there's usually nothingmorally or ethically wrong with what's going on.

If you're hacking people's sites, okay,that's an issue.

But usually it's more of a risk-reward type thing.

The real risk hereis that these are things that the search engines have said, "Look, if you do these things,we're basically going to treat you like you're trying to manipulate us, and we're just goingto either penalize you or kick you out.

" So imagine your site no longer in Google, andwhat that will do to your site.

That's the risk that you're taking with these things.

Personally, I think they're things to avoid.

The trick is that they're also things thattend to work, and that's really the seduction of it, right? If it didn't work, then nobodywould even try to do it.

But they do work, and so people are lured into doing it becauseyou can usually get quicker results, better results sometimes.

It's just, if they findyou, you lose everything.

That's the risk that you take.

It's kind of like if you cheat on a test.

If you can get it away with it and you haveall the answers, you got 100 on the test.

That's great.

Take the morals out of it.

(laughs)But if the teacher comes by and sees you with your little sheet, then you failed the test,you got a zero, and probably — Kicked out of school.

Yeah.

You'll get in trouble with your parents, all that kind of stuff.

So that's really whatwe're talking about.

We're going to look at some of the specific things with black hat.

It's not everything, but it's just something to give you an idea of some of the major thingsto look out for.

The first one is keyword stuffing.

What this is, usually it happens when somebody realizes that they can rank better in thesearch engines because they used keywords on their site, and then they just went overboard.

They took it too far.

So either they've just created a block of text that just had everykeyword they could think of, and they stuck it on the bottom of their page, or maybe theyused one keyword but they kept adding more and more and more and more.

Sometimes it's even a gradual thing.

You started out and you're like, "Well, I'm not doingtoo well for this keyword, so I'm going to add it in on my page," and then, "I'm stillnot doing as well, so I'm going to add it a few more times," and then after a few timesof doing that, all of a sudden you realize, "I've got this one keyword on here 50 times,"and it's not natural at all.

It doesn't make any sense.

So when you're just shoving all these keywords in, that's something that the search engineslook for, and they can certainly penalize you for it.

Another thing is what's calledcloaking.

Cloaking is basically any time that you showthe search engines different content than what you're showing users.

This can be donein a couple of different ways.

One way is there's HTML little coding tricks where youcan actually determine if the person viewing your site is a Google bot or a person, likea real person or is it a search engine robot, and deliver different content.

So you're showingthe search engines one thing, you're showing the people another thing.

Sometimes this is done for semi-legitimate reasons.

Maybe you want to show people somethingthat looks like graphics, and the search engines can't read that, so you're like "I'll justshow the search engines all this real content, but the people I want to show graphics.

" Searchengines still don't like it, even if you think that there's a legitimate reason to do it.

Sometimes it's a very illegitimate reason, and we've had people who showed content tothe search engines that was maybe about automotive stuff, and then the people go and click onthe link and it's a gambling site or something.

It's just completely different.

So whetherit seems legitimate or not, you really want to be showing the search engines the samecontent that you're showing people.

That's what they want you to do, and that's how youshould do it.

There's two other ways that people cloak Iwant to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So you're like, "Okay, I don't really wantto show people this really optimized text that has all my keywords in it, so I'm goingto make it so they can't see it because it's the same color as the background, but thesearch engines will still be able to read it.

" Well, search engines can read colorstoo, so they know when you're doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then use some little coding trickso that an image is displayed on top of it.

That's another thing.

They can usually detectthat as well.

But just don't try to hide content.

Don't try to cloak things like that.

That'sbad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, "We're not going to count those anymore.

" So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you don't follow themethods and the standards that the search engines give, then they'll see it as you'retrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then they're fine with it, because you'rebeing open with them.

You're saying, "Look, I bought these links, but I'm not trying tomess with your rankings at all.

I want this because I wanted that link there.

" They'refine with that.

But if you start to do it without those things, then they're going tolook at it as you're trying to manipulate things and they can punish you.

They can alsopunish the site that's selling you those links.

Yeah, that's the interesting thing, is they'lltarget both the selling site as well as the buying site and penalize both of you.

Yeah, so it's dangerous for both.

And buying links is really:Just one of many Linking Schemes.

That's the next thing.

It's kind of an all-inclusiveconcept, but there's just a lot of link schemes out there, things that people try to comeup with to get links that are not legitimately gotten.

They're not really people saying,"Hey, I love this content on this site so I'm going to link to it," it's just otherways of getting links.

Sometimes it's spammy blog comments.

We seethat a lot.

I have a couple of blogs, and I'm constantly deleting those.

Sometimes peoplewill create forum profiles, not to actually do anything on the forum; they just createthe profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines won'tlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So there's just a lot of things like that that you have to watch out for.

A lot of times,the people that are offering these things are not very forthcoming about that, so whenyou're talking to someone about a link opportunity, if you will, a lot of times if you start hearingthings like, "Hey, we've put these things in place to protect you or to buffer you fromthe link building strategies that we're doing," that should tell you that what they're doingis something that could get you in trouble.

Yeah, that's a red flag.

Yeah.

If you're doing legitimate link building, you don't have to buffer.

You don't have toprotect yourself.

You want the search engines to know those links are coming from you.

Yeah.

I think it brings up a good point that if an organization that does SEO for you isengaging in the black hat SEO practices, they don't have anything to worry about.

It's allgoing to come back on you, the website owner, or the website itself.

So if your websitewere to get caught and banned or penalized, it's not going to have any effect on the companythat's performing that.

And you may or may not have known that they were engaging inthese kind of practices, so it's very important for you to try to listen, as Kurt said, verycarefully to the practices that they do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

Yeah, absolutely.

There were some recent updateswhen Google was going against a lot of these things, there were a lot of companies thatlost everything.

And one other link scheme that I want to mention, just because it'sbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimatecontent and everything, but generally speaking, it's usually a lot of spammy stuff that justhas links.

But it's something that the search engines have very specifically said "Don'tdo this.

" They've actually taken down several of the private blog networks.

They have penetratedthem and figured out what they all are and just wiped them out.

Wow.

So it's something to avoid.

Yeah.

So as a summary, SEO: Black and White Hats – What Are They? And the mortal sinsto avoid are keyword stuffing, cloaking, buying links, and just overall link schemes.

As Kurt mentioned before, these are just a few of the many different things, black hattechniques that people engage in to try to gain the system that you should try to avoid.

We want to thank you for taking the time to watch this video.

I hope that it has beeninformative.

If there's anything that we can do for you here at OurChurch.

Com to help youaccomplish your goals or mission online, please fill out the form below to request a free,no-obligation consultation.

Source: Youtube

Responsive Web Design to Get More Traffic – Whitehat Shepherds Bush London

well up did you know that you're losing a lot ofvisitors and potential customers if your website is not mobile friendly a study commissioned by Google showsthat 52 percent of users are unlikely to engage with the business that has a nonmobile friendly website having a responsive webdesign means thatyour website response or adjust accordingly to the size of the screen whatever device people are using to viewit you need a response website right now as more and more people are using mobiledevices to visit Web sites let's look at the stats there were 120million owners a smart phones and $50 million owners have habits in 2012 there will be one point four billionsmartphone by the end of 2013 by 2014 there will be more mobileinternet users and desktop internet users one in three minutes spent online is nowspent beyond the PC you can't avoid people will check yourwebsite using a mobile device and more so if you're a local businessas of December 2012 27 percent of total web traffic camefrom mobile devices accessing directories and other local leftresource this is a major increase from only sixpercent the previous year so if you do not have a mobile-friendlywebsite a growing number of mobile users who areyour potential customers will simply balance of a website a Google study shows thatsixty-two percent of companies reported in increase in sales after designing amobile responsive website yes people are buying products andservices online with their mobile devices mobilee-commerce accounts for 11 percent of US retaile-commerce in the fourth quarter 2012 at 7.

2 billion dollars this is from a mere three percent in thefourth quarter 2010 1.

6 billion dollars m-commerce isestimated to reach 30 8.

4 billion at the end of 2013 and 101 eight billion dollars at the endof 2017 if you want a piece in this expanding hido the smart thing and get a mobile responsive web sitetoday your competitors are probably investing on a mobile responsive website right now or have probably implementedone already if your website is not mobile responsive dislikes and your customers to yourcompetitors google recommends responsive web design is it gives their robots in easier time when crawling indexing yourwebsite as you only have one version of yourwebsite to crawl yes responsive web design is good for SEO what are the problems you probably haveas you don't know where to start what design is probably too technicalfor you and no one is explaining the technicalities to you in relation to howit will benefit your business or maybe your current provider is aperforming or the price if your web design provider you were talking to istoo high well it is high time for you to go withthe right provider we want your business to become moresuccessful we can build your website based on a responsive web design architecture that automatically adjustto the signs have your viewers screens so it looks perfectly on all devicesleading to a great user experience we use were press the world's leadingcontent management system in SEO friendly platform in which we set upyour content ready and content driven block we want to get to know you and guide youinto the future we first go through an in-depthconsultation with our clients we want to thoroughly understand whatyour business is your target customers are and how we can help meet their needsthrough the planning and execution of your website we're here to help you attract morevisitors both for mobile and desktop devices so you can turn them into leads andcustomers with your beautiful mobile responsive website this is what it was heading and willbuild the last website you'll ever need give us a call to learn more about howwe can help you build a cutting-edge mobile responsive web design which is content-driven SEO friendly web sitethat is customer-friendly and ready for the future today.

Source: Youtube

Online Reputation Management And Marketing

online reputation management do you google yourself or your businessand don't like what you see in most cases you just shrug it off you don't have time to deal withnegative reviews right well guess what your prospect customers and clientswon't be as forgiving did you know that according to research amassive eighty percent of consumers can changetheir purchasing decisions after reading a negative review onlineeighty percent that means that if there's one bad reviewabout you out there online and if people saw it then 8 out of 10interested buyers would change their mind about your product or service how do we know people actually readcustomer reviews research shows that online consumerreviews are the second most trusted former advertising after word of mouth recommendations 78 percent ofinternet users trust online reviews if you're a doctor lawyer, plumber or anyone who'soffering professional services then at least 44 percent of adults who havesought your services have also already searched for more information about you on-line and consumers aren't just readingand believing reviews they're also writing in fact fiftypercent of all internet users age 18 and above have left a reviewonline it's not just negative reviews that can harm your online reputation negative articles blog post comments onFacebook tweets, as long as they appear onsearch results they can ruin everything you've workedhard for so think about it people are searchingfor you and your business online and the moment they see negativereviews or content amount you they'll runaway so how much revenue areyou actually flushing down the drain just becauseyou've been ignoring that bad review by a single disgruntled customer you needto deal with your online reputation today ORM or online reputationmanagement or reputation marketing means conducting efforts to ensure the desired positiveresults in the search push down negative ones it meanscountering weakening or eliminating the negativematerial found on the internet defeating it with more positivematerial in order to improve your credibility andcustomers trust in you how do we do it after our initialconsultation with you will proceed to research first about youand your current reputation online and then about yourcompetition we will conduct an in-depth web reputation analysis foryou to know where you currently stand interms of your online reputation managment and marketing will carry out keyword research for youto know exactly what term their prospects used when searchingfor you or your business online will then start publishing yourgenuine positive consumer reviews on the mostrelevant review sites based on location and niche will also optimize your socialmedia accounts especially Facebook and Twitter so you'reofficial accounts become more visible than fakeaccounts or negative reviews that are out to ruin your online reputation online willset up your social accounts if you don't have them yet we willparticipate relevant Facebook discussions and post regular tweets on your behalf to increase yourfollowing we will write and publish optimize press releases articles and blogposts about you and your business we can even set up external blog sitesto host your content plus form commenting social bookmarking and ahand full of other miscellaneous services that allaim to improve how prospects see you online of course everything comes with reports say you'llsee exactly how much progress our campaigns are gaining in managing your online reputation so do prospects pick up the phone to bookyour service after learning about your business online or do they moved to search for anotherroofer plumber doctor or lawyer because they foundnegative reviews about you and your business on the internet don't let negative material about yourbusiness takeover search results and affect you sales call us now for your free in-depth consultation to see how we canhelp your online reputation management and on line reputation management and marketing.

Source: Youtube

What is the Difference Between White Hat and Black Hat SEO?

So here a question about SEO it's what isthe difference between White Hat and Black Hat SEOIm gonna tell you about secret all SEO in the eyes of Google is Black HAT is SEO issearch engine optimization and Google doesn't want you a company whose online with you anyengine optimization other that just creating a unique original content pre-content onlinein your website that all they want you to do.

in word of reality there's a lot a moneyon the table and very smart is competitors can do use SEO and most of your competitorsor whatever competitor you have are probably doing SEO and so its really the reality isthey have to do some kind of SEO and almost all cases and have breaking competitor andthen maybe there's a lot money in the table so why had SEO Is usually describe does asthing s lot like in trouble really the idea of just creating content and having a contentfocus marketing program you're not buying links you're not trying to game the systemoverlay.

Whereas they also have gray hat SEO which is in between that about to describewhich is black hat SEO or shortcut technique that are very aggressive and purely in a normalburned style to get you rank quickly you absolutely don't wanna work to anybody like doing blackhat techniques if you have any kind of online visible you wanna maintain long term becauseGoogle is really smart company they have more page is the nasa.

so the pre-smart and ifthey haven't corrupt yet do catch it up later this me now so is not to say don't do SEObut you wanna make sure that the company that you working with is not being too aggressivehow do you measure in neither that.

That's tough if you don't understand industry amask question about the types of their view points on black hat vs.

white hat SEO thatwould be pretty telling also whatever the wrong develop about or what are gonna do becausetheir gonna be their gonna have the key business in your hand if you work on online marketingagency that has SEO they can completely take the ranking and they can destroy your websiteto the point where you to have to rebuild again from scratch laterally its its thatimportant so wanna make sure you have deal with is not going past your resculance interms of their the program that they implement that you get from online.

For access for entirelibrary frequently ask question videos please visit Socialmedianinjas.

Com/videos.

Source: Youtube