Welcome, Daniel Warren [00:00:15] here.
Our firm's digital marketing and search engineoptimisation has led you here to this video.
There could be many reasons why you've landedhere looking for search engine optimisation.
It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.
Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.
We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.
Here's what a few of our clients [00:01:00]are saying about us.
From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.
[00:01:15] Find out what we can do for yourbusiness right after this.
Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.
But it can also be one of the most difficultin finding the right [00:01:30] one to hire.
Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.
But the real magic comes in that last 25%.
More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.
These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.
You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.
[00:02:30] We've never been just a searchengine optimisation firm.
We've become more of a search engine marketingfirm.
I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.
So here it is, the SEO's [00:03:00] buyer'sguide.
Number one on the list: look out for cookiecutter search engine optimisation firms.
That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.
They just don't understand business at all.
You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.
A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.
Stop and think about it.
There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.
That's actually less than what a part-timeemployee at McDonald's would earn.
Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.
In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.
But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.
If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.
I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.
I think you have the point.
Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.
The very second thing that you're going towant to look at is multiple listings.
The top ten in your area.
We want [00:05:00] to make sure that they'renot one-hit wonders.
And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.
You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.
On to number three.
Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.
Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.
I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.
They always want to take it back to the webdevelopment team or their IT.
What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.
If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.
Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.
Web designers are no more then architects.
Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.
When I've been doing extremely well, the otheris ridiculous to even suggest.
Almost all web design today has come downto push button installation.
[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.
Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.
There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.
[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.
For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.
This is a very lucrative business and definitelyone that isn't going to be done part-time.
Last but not least, number five.
Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.
Make sure that an actual employee of the companyis going to be doing the SEO on your website.
Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.
I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.
I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.
They then double the price and pass that alongto the customer.
It's always good to know who's doing workon your website.
That about wraps it up.
We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.
If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.
Don't worry, it's simple and unobtrusive.
We just want to know what you're selling andget an idea of what you want to accomplish and so forth.
[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.
Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.
And don't worry.
Our call is not going to be outsourced toa sales force somewhere.
There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.
During this phone call, you won't be pressured,hassled, or asked for your first born.
It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.
But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.
Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.
We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.
As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.
Therefore it's physically impossible for usto work with more then a handful of people at any given time.
You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.
With that said, the window of opportunitywon't be open for very long.
If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.
I look forward to talking to you on the otherside.
[00:11:15] This is Daniel Warren and I'lltalk to you soon.