Tag: HAT

Black Hat SEO – Mortal Sins to Avoid in SEO

MARK: Hi, Iím Mark Steinbrueck, and thisis Kurt Steinbrueck.

Weíre with OurChurch.

Com, and on this video weíre going to talk aboutblack hat SEO, or search engine optimization, and what the mortal sins to avoid in SEO.

This seems pretty scary, Kurt.

(laughs) Very scary.

KURT: Black hat, what is black hat SEO? Well,the term ìblack hat,î just so you know, is really a reference to the old TV Westernswhere the bad guy would always wear a black hat, and a white hat for the good guy.

Sothatís what itís referring to, people breaking the rules and all this kind of stuff, to tryto get ahead in the search engines.

Generally speaking, thereís usually nothingmorally wrong with whatís going on.

If youíre hacking peopleís sites, okay, thatís anissue.

But usually itís more of a risk-reward type thing.

The real risk here is that theseare things that the search engines have said, ìLook, if you do these things, weíre basicallygoing to treat you like youíre trying to manipulate us, and weíre just going to eitherpenalize you or kick you out.

î So imagine your site no longer in Google, and what thatwill do to your site.

Thatís the risk that youíre taking with these things.

Personally, I think theyíre things to avoid.

The trick is that theyíre also things that tend to work, and thatís really the seductionof it, right? If it didnít work, then nobody would even try to do it.

But they do work,and so people are lured into doing it because you can usually get quicker results, betterresults sometimes.

Itís just, if they find you, you lose everything.

Thatís the riskthat you take.

Itís kind of like if you cheat on a test.

If you can get it away with it and you have all the answers, you got 100 on the test.

Thatís great.

Take the morals out of it.

(laughs) But if the teacher comes by and seesyou with your little sheet, then you failed the test, you got a zero, and probably ñ MARK: Kicked out of school.

KURT: Yeah.

Got in trouble with your parents,all that kind of stuff.

So thatís really what weíre talking about.

Weíre going tolook at some of the specific things with black hat.

Itís not everything, but itís justsomething to give you an idea of some of the major things to look out for.

The first one is keyword stuffing.

What thisis, usually it happens when somebody realizes that they can rank better in the search enginesbecause they used keywords on their site, and then they just went overboard.

They tookit too far.

So either theyíve just created a block of text that just had every keywordthey could think of, and they stuck it on the bottom of their page, or maybe they usedone keyword but they kept adding more and more and more and more.

Sometimes itís even a gradual thing.

Youstarted out and youíre like, ìWell, Iím not doing too well for this keyword, so Iímgoing to add it in on my page,î and then, ìIím still not doing as well, so Iím goingto add it a few more times,î and then after a few times of doing that, all of a suddenyou realize, ìIíve got this one keyword on here 50 times,î and itís not naturalat all.

It doesnít make any sense.

So when youíre just shoving all these keywordsin, thatís something that the search engines look for, and they can certainly penalizeyou for it.

Another thing is whatís called cloaking.

What cloaking is, is basically any time that you show the search engines different contentthan what youíre showing users.

This can be done in a couple of different ways.

Oneway is thereís HTML little coding tricks where you can actually determine if the personviewing your site is a Google bot or a person, like a real person or is it a search enginerobot, and deliver different content.

So youíre showing the search engines one thing, youíreshowing the people another thing.

Sometimes this is done for semi-legitimatereasons.

Maybe you want to show people something that looks like graphics, and the search enginescanít read that, so youíre like ìIíll just show the search engines all this realcontent, but the people I want to show graphics.

î Search engines still donít like it, evenif you think that thereís a legitimate reason to do it.

Sometimes itís a very illegitimate reason,and weíve had people who showed content to the search engines that was maybe about automotivestuff, and then the people go and click on the link and itís a gambling site or something.

Itís just completely different.

So whether it seems legitimate or not, you really wantto be showing the search engines the same content that youíre showing people.

Thatíswhat they want you to do, and thatís how you should do it.

Thereís two other ways that people cloakI want to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So youíre like, ìOkay, I donít really wantto show people this really optimized text that has all my keywords in it, so Iím goingto make it so they canít see it because itís the same color as the background, but thesearch engines will still be able to read it.

î Well, search engines can read colorstoo, so they know when youíre doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then you use some little codingtrick so that an image is displayed on top of it.

Thatís another thing.

They can usuallydetect that as well.

But just donít try to hide content.

Donít try to cloak things likethat.

Thatís bad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, ìWeíre not going to count those anymore.

î So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you donít follow themethods and the standards that the search engines give, then theyíll see it as youíretrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then theyíre fine with it, because youírebeing open with them.

Youíre saying, ìLook, I bought these links, but Iím not tryingto mess with your rankings at all.

I want this because I wanted that link there.

î Theyírefine with that.

But if you start to do it without those things, then theyíre goingto look at it as youíre trying to manipulate things and they can punish you.

They can alsopunish the site thatís selling you those links.

MARK: Yeah, thatís the interesting thing,is theyíll target both the selling site as well as the buying site and penalize bothof you.

KURT: Yeah, so itís dangerous for both.

Andbuying links is really just one of many linking schemes.

Thatís the next thing.

Itís kindof an all-inclusive concept, but thereís just a lot of link schemes out there, thingsthat people try to come up with to get links that are not legitimately gotten.

Theyírenot really people saying, ìHey, I love this content on this site so Iím going to linkto it,î itís just other ways of getting links.

Sometimes itís spammy blog comments.

We seethat a lot.

I have a couple of blogs, and Iím constantly deleting those.

Sometimespeople will create forum profiles, not to actually do anything on the forum; they justcreate the profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines wonítlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So thereís just a lot of things like thatthat you have to watch out for.

A lot of times, the people that are offering these thingsare not very forthcoming about that, so when youíre talking to someone about a link opportunity,if you will, a lot of times if you start hearing things like, ìHey, weíve put these thingsin place to protect you or to buffer you from the link building strategies that weíre doing,îthat should tell you that what theyíre doing is something that could get you in trouble.

MARK: Yeah, thatís a red flag.

KURT: Yeah.

If youíre doing legitimate linkbuilding, you donít have to buffer.

You donít have to protect yourself.

You want the searchengines to know those links are coming from you.

MARK: Yeah.

I think it brings up a good pointthat if an organization that does SEO for you is engaging in the black hat SEO practices,they donít have anything to worry about.

Itís all going to come back on you, the websiteowner, or the website itself.

So if your website were to get caught and banned or penalized,itís not going to have any effect on the company thatís performing that.

And you mayor may not have known that they were engaging in these kind of practices, so itís veryimportant for you to try to listen, as Kurt said, very carefully to the practices thatthey do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

KURT: Yeah, absolutely.

There were some recentupdates when Google was going against a lot of these things, there were a lot of companiesthat lost everything.

And one other link scheme that I want to mention, just because itísbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimate content and everything, but generally speaking,itís usually a lot of spammy stuff that just has links.

But itís something that the searchengines have very specifically said ìDonít do this.

î Theyíve actually taken down severalof the private blog networks.

They have infiltrated them and figured out what they all are andjust wiped them out.

MARK: Wow.

KURT: So itís something to avoid.

MARK: Yeah.

So as a summary, black hat SEO,the mortal sins to avoid: keyword stuffing, cloaking, buying links, and just overall linkschemes are things that you want to avoid.

As Kurt mentioned before, these are just afew of the many different things, black hat techniques that people engage in to try togain the system that you should try to avoid.

We want to thank you for taking the time towatch this video.

I hope that it has been informative.

If thereís anything that wecan do for you here at OurChurch.

Com to help you accomplish your goals or mission online,please email us at support@ourchurch.

Com.

Source: Youtube

Can businesses optimise their digital marketing with social media? Christer Holloman discusses

It's clear that when I've seen and spoke to companies there are, often they work in silos you know you've got marketing here and you've got PR, there you've got financeand then you've got production and so on, what are your thoughts on how that'sgoing to change? How companies should now integrate all these functions in termsof social media activity? What sort of things, what sort of steps should companies take in changing the way they work? So kindof going back a little bit to your previous question you know what other problemsare PR companies facing? Yeah, they've been managing conversations for the company for a long time but social media is not just aboutmanaging conversation, social media is a way of interacting with our staff, ofinteracting with our clients our suppliers, it's a way of empowering ourconsumers, it's about reviews, it's about communities, it's aboutthe processes you talk about and realistically can a PR company doall of that? Can we outsource a component to onecompany, or do we need to as a business recognizethat social media is just something that needs to go across the business.

And, yeah how do you address that? I think looking from a company point-of-view anyways.

I mean lot of my clients, a lot of thepeople that I work with are marketing people and I, you know, speak at marketing conferences, et cetera, and what tell them is that although social media has traditionally beenowned by marketing that can't remain to be the casegoing forward, you as a marketing person needs toempower the rest of your business to get behind this.

So rather than tryingto think of it as losing power or losing that ownership think of it as empowering yourbusiness and being a thought leader and being the ambassador and an enabler of social media as opposedto someone guarding or trying to protect your interest.

So, for example, initiating somesort of Centre for Excellence or some sort ofwork group that pulls in not just marketing resources headed up by yourself, but also peoplethat represent customer service, people that represent product development, or HR even, youknow how can HR leverage social media? And help them to understand about bestpractices in different verticals and show them how you've been using Twitter so they can see how they can replicate that for their objectives within theirbusiness areas.

So back to your question social media definitely needs to filterthrough the entire organization, marketing has a good chance to bethe people kinda advocating that, orenabling that, and then again, how does, what relevancedoes a PR company have in that big scheme? I'm not so sure, I think PR isgood for managing maybe customer relationships but I don'tthink they can own and successfully manage that whole integrated, holistic view, of social media that like to see companies embracing going forward so.

Source: Youtube

SEO: Black and White Hats – What Are They?

Hi, and welcome to OurChurch.

Com's "Questionsand Answers", where we have the answers to your questions.

Today we are going to discussSEO: Black and White Hats.

"What are they?" Hi, I'm Mark Steinbrueck, and this is KurtSteinbrueck.

We're with OurChurch.

Com, and on this video we're going to talk about "SEO:Black and White Hats – What Are They?" This seems pretty scary, Kurt.

(laughs) Veryscary.

Black hat, what is black hat SEO? Well, theterm "black hat," just so you know, is really a reference to the old TV Westerns where thebad guy would always wear a black hat, and a white hat for the good guy.

So that's whatit's referring to, people breaking the rules and all this kind of stuff, to try to getahead in the search engines.

Generally speaking, there's usually nothingmorally or ethically wrong with what's going on.

If you're hacking people's sites, okay,that's an issue.

But usually it's more of a risk-reward type thing.

The real risk hereis that these are things that the search engines have said, "Look, if you do these things,we're basically going to treat you like you're trying to manipulate us, and we're just goingto either penalize you or kick you out.

" So imagine your site no longer in Google, andwhat that will do to your site.

That's the risk that you're taking with these things.

Personally, I think they're things to avoid.

The trick is that they're also things thattend to work, and that's really the seduction of it, right? If it didn't work, then nobodywould even try to do it.

But they do work, and so people are lured into doing it becauseyou can usually get quicker results, better results sometimes.

It's just, if they findyou, you lose everything.

That's the risk that you take.

It's kind of like if you cheat on a test.

If you can get it away with it and you haveall the answers, you got 100 on the test.

That's great.

Take the morals out of it.

(laughs)But if the teacher comes by and sees you with your little sheet, then you failed the test,you got a zero, and probably — Kicked out of school.

Yeah.

You'll get in trouble with your parents, all that kind of stuff.

So that's really whatwe're talking about.

We're going to look at some of the specific things with black hat.

It's not everything, but it's just something to give you an idea of some of the major thingsto look out for.

The first one is keyword stuffing.

What this is, usually it happens when somebody realizes that they can rank better in thesearch engines because they used keywords on their site, and then they just went overboard.

They took it too far.

So either they've just created a block of text that just had everykeyword they could think of, and they stuck it on the bottom of their page, or maybe theyused one keyword but they kept adding more and more and more and more.

Sometimes it's even a gradual thing.

You started out and you're like, "Well, I'm not doingtoo well for this keyword, so I'm going to add it in on my page," and then, "I'm stillnot doing as well, so I'm going to add it a few more times," and then after a few timesof doing that, all of a sudden you realize, "I've got this one keyword on here 50 times,"and it's not natural at all.

It doesn't make any sense.

So when you're just shoving all these keywords in, that's something that the search engineslook for, and they can certainly penalize you for it.

Another thing is what's calledcloaking.

Cloaking is basically any time that you showthe search engines different content than what you're showing users.

This can be donein a couple of different ways.

One way is there's HTML little coding tricks where youcan actually determine if the person viewing your site is a Google bot or a person, likea real person or is it a search engine robot, and deliver different content.

So you're showingthe search engines one thing, you're showing the people another thing.

Sometimes this is done for semi-legitimate reasons.

Maybe you want to show people somethingthat looks like graphics, and the search engines can't read that, so you're like "I'll justshow the search engines all this real content, but the people I want to show graphics.

" Searchengines still don't like it, even if you think that there's a legitimate reason to do it.

Sometimes it's a very illegitimate reason, and we've had people who showed content tothe search engines that was maybe about automotive stuff, and then the people go and click onthe link and it's a gambling site or something.

It's just completely different.

So whetherit seems legitimate or not, you really want to be showing the search engines the samecontent that you're showing people.

That's what they want you to do, and that's how youshould do it.

There's two other ways that people cloak Iwant to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So you're like, "Okay, I don't really wantto show people this really optimized text that has all my keywords in it, so I'm goingto make it so they can't see it because it's the same color as the background, but thesearch engines will still be able to read it.

" Well, search engines can read colorstoo, so they know when you're doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then use some little coding trickso that an image is displayed on top of it.

That's another thing.

They can usually detectthat as well.

But just don't try to hide content.

Don't try to cloak things like that.

That'sbad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, "We're not going to count those anymore.

" So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you don't follow themethods and the standards that the search engines give, then they'll see it as you'retrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then they're fine with it, because you'rebeing open with them.

You're saying, "Look, I bought these links, but I'm not trying tomess with your rankings at all.

I want this because I wanted that link there.

" They'refine with that.

But if you start to do it without those things, then they're going tolook at it as you're trying to manipulate things and they can punish you.

They can alsopunish the site that's selling you those links.

Yeah, that's the interesting thing, is they'lltarget both the selling site as well as the buying site and penalize both of you.

Yeah, so it's dangerous for both.

And buying links is really:Just one of many Linking Schemes.

That's the next thing.

It's kind of an all-inclusiveconcept, but there's just a lot of link schemes out there, things that people try to comeup with to get links that are not legitimately gotten.

They're not really people saying,"Hey, I love this content on this site so I'm going to link to it," it's just otherways of getting links.

Sometimes it's spammy blog comments.

We seethat a lot.

I have a couple of blogs, and I'm constantly deleting those.

Sometimes peoplewill create forum profiles, not to actually do anything on the forum; they just createthe profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines won'tlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So there's just a lot of things like that that you have to watch out for.

A lot of times,the people that are offering these things are not very forthcoming about that, so whenyou're talking to someone about a link opportunity, if you will, a lot of times if you start hearingthings like, "Hey, we've put these things in place to protect you or to buffer you fromthe link building strategies that we're doing," that should tell you that what they're doingis something that could get you in trouble.

Yeah, that's a red flag.

Yeah.

If you're doing legitimate link building, you don't have to buffer.

You don't have toprotect yourself.

You want the search engines to know those links are coming from you.

Yeah.

I think it brings up a good point that if an organization that does SEO for you isengaging in the black hat SEO practices, they don't have anything to worry about.

It's allgoing to come back on you, the website owner, or the website itself.

So if your websitewere to get caught and banned or penalized, it's not going to have any effect on the companythat's performing that.

And you may or may not have known that they were engaging inthese kind of practices, so it's very important for you to try to listen, as Kurt said, verycarefully to the practices that they do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

Yeah, absolutely.

There were some recent updateswhen Google was going against a lot of these things, there were a lot of companies thatlost everything.

And one other link scheme that I want to mention, just because it'sbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimatecontent and everything, but generally speaking, it's usually a lot of spammy stuff that justhas links.

But it's something that the search engines have very specifically said "Don'tdo this.

" They've actually taken down several of the private blog networks.

They have penetratedthem and figured out what they all are and just wiped them out.

Wow.

So it's something to avoid.

Yeah.

So as a summary, SEO: Black and White Hats – What Are They? And the mortal sinsto avoid are keyword stuffing, cloaking, buying links, and just overall link schemes.

As Kurt mentioned before, these are just a few of the many different things, black hattechniques that people engage in to try to gain the system that you should try to avoid.

We want to thank you for taking the time to watch this video.

I hope that it has beeninformative.

If there's anything that we can do for you here at OurChurch.

Com to help youaccomplish your goals or mission online, please fill out the form below to request a free,no-obligation consultation.

Source: Youtube

Responsive Web Design to Get More Traffic – Whitehat Shepherds Bush London

well up did you know that you're losing a lot ofvisitors and potential customers if your website is not mobile friendly a study commissioned by Google showsthat 52 percent of users are unlikely to engage with the business that has a nonmobile friendly website having a responsive webdesign means thatyour website response or adjust accordingly to the size of the screen whatever device people are using to viewit you need a response website right now as more and more people are using mobiledevices to visit Web sites let's look at the stats there were 120million owners a smart phones and $50 million owners have habits in 2012 there will be one point four billionsmartphone by the end of 2013 by 2014 there will be more mobileinternet users and desktop internet users one in three minutes spent online is nowspent beyond the PC you can't avoid people will check yourwebsite using a mobile device and more so if you're a local businessas of December 2012 27 percent of total web traffic camefrom mobile devices accessing directories and other local leftresource this is a major increase from only sixpercent the previous year so if you do not have a mobile-friendlywebsite a growing number of mobile users who areyour potential customers will simply balance of a website a Google study shows thatsixty-two percent of companies reported in increase in sales after designing amobile responsive website yes people are buying products andservices online with their mobile devices mobilee-commerce accounts for 11 percent of US retaile-commerce in the fourth quarter 2012 at 7.

2 billion dollars this is from a mere three percent in thefourth quarter 2010 1.

6 billion dollars m-commerce isestimated to reach 30 8.

4 billion at the end of 2013 and 101 eight billion dollars at the endof 2017 if you want a piece in this expanding hido the smart thing and get a mobile responsive web sitetoday your competitors are probably investing on a mobile responsive website right now or have probably implementedone already if your website is not mobile responsive dislikes and your customers to yourcompetitors google recommends responsive web design is it gives their robots in easier time when crawling indexing yourwebsite as you only have one version of yourwebsite to crawl yes responsive web design is good for SEO what are the problems you probably haveas you don't know where to start what design is probably too technicalfor you and no one is explaining the technicalities to you in relation to howit will benefit your business or maybe your current provider is aperforming or the price if your web design provider you were talking to istoo high well it is high time for you to go withthe right provider we want your business to become moresuccessful we can build your website based on a responsive web design architecture that automatically adjustto the signs have your viewers screens so it looks perfectly on all devicesleading to a great user experience we use were press the world's leadingcontent management system in SEO friendly platform in which we set upyour content ready and content driven block we want to get to know you and guide youinto the future we first go through an in-depthconsultation with our clients we want to thoroughly understand whatyour business is your target customers are and how we can help meet their needsthrough the planning and execution of your website we're here to help you attract morevisitors both for mobile and desktop devices so you can turn them into leads andcustomers with your beautiful mobile responsive website this is what it was heading and willbuild the last website you'll ever need give us a call to learn more about howwe can help you build a cutting-edge mobile responsive web design which is content-driven SEO friendly web sitethat is customer-friendly and ready for the future today.

Source: Youtube

Online Reputation Management And Marketing

online reputation management do you google yourself or your businessand don't like what you see in most cases you just shrug it off you don't have time to deal withnegative reviews right well guess what your prospect customers and clientswon't be as forgiving did you know that according to research amassive eighty percent of consumers can changetheir purchasing decisions after reading a negative review onlineeighty percent that means that if there's one bad reviewabout you out there online and if people saw it then 8 out of 10interested buyers would change their mind about your product or service how do we know people actually readcustomer reviews research shows that online consumerreviews are the second most trusted former advertising after word of mouth recommendations 78 percent ofinternet users trust online reviews if you're a doctor lawyer, plumber or anyone who'soffering professional services then at least 44 percent of adults who havesought your services have also already searched for more information about you on-line and consumers aren't just readingand believing reviews they're also writing in fact fiftypercent of all internet users age 18 and above have left a reviewonline it's not just negative reviews that can harm your online reputation negative articles blog post comments onFacebook tweets, as long as they appear onsearch results they can ruin everything you've workedhard for so think about it people are searchingfor you and your business online and the moment they see negativereviews or content amount you they'll runaway so how much revenue areyou actually flushing down the drain just becauseyou've been ignoring that bad review by a single disgruntled customer you needto deal with your online reputation today ORM or online reputationmanagement or reputation marketing means conducting efforts to ensure the desired positiveresults in the search push down negative ones it meanscountering weakening or eliminating the negativematerial found on the internet defeating it with more positivematerial in order to improve your credibility andcustomers trust in you how do we do it after our initialconsultation with you will proceed to research first about youand your current reputation online and then about yourcompetition we will conduct an in-depth web reputation analysis foryou to know where you currently stand interms of your online reputation managment and marketing will carry out keyword research for youto know exactly what term their prospects used when searchingfor you or your business online will then start publishing yourgenuine positive consumer reviews on the mostrelevant review sites based on location and niche will also optimize your socialmedia accounts especially Facebook and Twitter so you'reofficial accounts become more visible than fakeaccounts or negative reviews that are out to ruin your online reputation online willset up your social accounts if you don't have them yet we willparticipate relevant Facebook discussions and post regular tweets on your behalf to increase yourfollowing we will write and publish optimize press releases articles and blogposts about you and your business we can even set up external blog sitesto host your content plus form commenting social bookmarking and ahand full of other miscellaneous services that allaim to improve how prospects see you online of course everything comes with reports say you'llsee exactly how much progress our campaigns are gaining in managing your online reputation so do prospects pick up the phone to bookyour service after learning about your business online or do they moved to search for anotherroofer plumber doctor or lawyer because they foundnegative reviews about you and your business on the internet don't let negative material about yourbusiness takeover search results and affect you sales call us now for your free in-depth consultation to see how we canhelp your online reputation management and on line reputation management and marketing.

Source: Youtube

What is the Difference Between White Hat and Black Hat SEO?

So here a question about SEO it's what isthe difference between White Hat and Black Hat SEOIm gonna tell you about secret all SEO in the eyes of Google is Black HAT is SEO issearch engine optimization and Google doesn't want you a company whose online with you anyengine optimization other that just creating a unique original content pre-content onlinein your website that all they want you to do.

in word of reality there's a lot a moneyon the table and very smart is competitors can do use SEO and most of your competitorsor whatever competitor you have are probably doing SEO and so its really the reality isthey have to do some kind of SEO and almost all cases and have breaking competitor andthen maybe there's a lot money in the table so why had SEO Is usually describe does asthing s lot like in trouble really the idea of just creating content and having a contentfocus marketing program you're not buying links you're not trying to game the systemoverlay.

Whereas they also have gray hat SEO which is in between that about to describewhich is black hat SEO or shortcut technique that are very aggressive and purely in a normalburned style to get you rank quickly you absolutely don't wanna work to anybody like doing blackhat techniques if you have any kind of online visible you wanna maintain long term becauseGoogle is really smart company they have more page is the nasa.

so the pre-smart and ifthey haven't corrupt yet do catch it up later this me now so is not to say don't do SEObut you wanna make sure that the company that you working with is not being too aggressivehow do you measure in neither that.

That's tough if you don't understand industry amask question about the types of their view points on black hat vs.

white hat SEO thatwould be pretty telling also whatever the wrong develop about or what are gonna do becausetheir gonna be their gonna have the key business in your hand if you work on online marketingagency that has SEO they can completely take the ranking and they can destroy your websiteto the point where you to have to rebuild again from scratch laterally its its thatimportant so wanna make sure you have deal with is not going past your resculance interms of their the program that they implement that you get from online.

For access for entirelibrary frequently ask question videos please visit Socialmedianinjas.

Com/videos.

Source: Youtube

This (Simple) White Hat SEO Strategy=59% More Traffic

– A few months ago I getthis email out of the blue.

The email said, "Hey Brian, "When read your skyscraper technique post "a couple months ago, I was intrigued.

"I had recently taken over SEO at our blog "that was receiving verylittle organic traffic.

"After many hours spentcreating, promoting "and manually link building,this happened on Monday.

"That's us at number one.

" I'm Brian Dean, the founder of Banklinko, and in this video I'm gonna show you exactly how Emil got his site to the number one spotin Google step by step.

(upbeat music) When I first launchedmy blog Banklinko.

Com, I knew that I was enteringthe insanely competitive online marketing space.

I was a one-man show bangingout articles from my apartment.

And I was competing againsthuge marketing teams from sites like Forbes, SearchEngine Land, and Inc.

Com.

And I knew that to have achance against these mega brands I need to do something crazy to stand out.

That's when I decided touse a white hat SEO strategy called the skyscraper technique.

And this single strategyincreased my new site's organic search engine traffic by 110.

9% in 14 days.

One day one of my blog readers,Emil Shour, saw my results and decided to give theskyscraper technique a shot.

And it quickly boostedhis site's traffic by 59%.

And today, because Emil'ssite ranks number one for his target keyword, his piece of content brings in over 10 thousand page viewsper month like clockwork.

Now that I've showed you how well the skyscraper technique works, it's time for me to walk you through the step by step process.

Step number one.

Find content that alreadyranks for your target keyword.

Step two.

Create something even better.

Step three.

Promote your content.

So your first step is to find content that's already rankingfor your target keyword.

Because Emil's business sellshealthy snacks for offices, he realized that a keywordlike "wellness program ideas" is something that histarget customers search for.

So he googled "employeewellness program ideas", "wellness programs" and"corporate wellness programs" to get a sense of whatwas already out there.

And he noticed that the content that was ranking on Google's first page had the same flaws.

For example, four outof the top 10 results for "employee wellness ideas" were PDFs.

Needless to say, mostpeople rather read content in a blog post than in a PDF.

Emil also noticed that thelist of wellness program ideas lacked important details.

In fact, most were literallyjust lists of ideas without any informationon how to execute them.

Emil also saw that thecontent on the first page lacked multimedia, like images, videos, charts and screenshots.

According to a study by Skyword, content with at least one image gets an average of 94%more social media views than content without an image.

That's why it's so importantto use images in your content.

Last but not least, but Emil noticed that the content on thefirst page was boring.

Obviously, employee wellness programs isn't as interesting assomething like cute cats.

But that doesn't mean thatyour content has to be boring like this.

As I'll show you in aminute, Emil worked hard to make sure that his contentwas fun and interesting.

But first, it's time for me to show you step number two of theskyscraper technique, which is to create something better than the content you just found.

Despite what you may haveheard about white hat SEO, first page rankings have nothing to do with keeping your site updatedwith fresh quality content.

Really.

Instead, your ability to rank in Google depends on two things.

Thing one.

Create something thatdeserves to rank number one.

Thing two.

Promote that content.

Seriously, that's it.

Question is: how do you create content thatdeserves to be number one? Let me answer that byshowing you exactly how Emil executed step number two ofthe skyscraper technique.

First, Emil listed more programideas that any other guide.

Most of the content that Emil found listed about 10 wellness program ideas.

But Emil knew that there're way more than just 10 wellnessprogram ideas out there.

So he set out to lista whopping 120 ideas.

Unfortunately, Emil realizedthat listing out 120 ideas was easier said than done.

So Emil asked his team toget employee wellness experts to contribute ideas to the post.

And many of these expertswere more than happy to lend a hand.

Emil also reached out tobloggers in the wellness space, and they hooked Emil upwith some amazing ideas that he could use in his content.

And as you'll see in a minute, these expert contributionsgenerated lots of shares and traffic to Emil's post.

Next Emil added multimedia to his content.

Like I mentioned earlier,most of the articles ranking on page one had zero images.

And Emil knew that publishinga post with lots of multimedia would be a huge competitive advantage.

That's why he included aton of high quality images and helpful videos.

Finally, Emil made surehis content was fun, upbeat and interesting.

Because the truth aboutcontent marketing is this.

Whether you write about lifeinsurance or life hacking, your content simply can't be boring.

Emil knew this and that's why he made sure his content was fun and compelling.

And once he edited hispost, Emil hit Publish, and his content was live.

The end result – 121 EmployeeWellness Program Ideas For Your Office.

Now that Emil's post was live, it was time to sit back, relax and let the back links roll in, right? Wrong.

Like you, Emil realized thathitting the Publish button was just the beginning.

For your content to stand out today you need to actively promote it.

Which leads us to step number three of the skyscraper technique process which is to promote your content.

Yes, publishing greatcontent is important.

And that's why Emil spent so much time on a single post.

But unless you promote your content, it's gonna get lost inthe sea of blog posts, YouTube videos, Facebook posts and emails that come out every day.

With that, here're thefour promotional strategies that Emil used to get the word out about his new piece of content.

First, Emil reached out to influencers to let them know about his post before he even published it.

I call this pre-outreach.

Specifically, Emil found blogs that wrote about workplace wellness and sent them a heads upabout his upcoming post.

When the bloggers said,"Sure, send it over," Emil sent them a heads up.

This pre-outreach led todozens of social shares but also a nice contextual back link.

Next Emil used somethingcalled the content roadshow.

Here's how it works.

First, Emil used Google to find blogs that wrote about employeewellness, human resources and other related topics.

And when he found a highquality piece of content around one of those topics,he emailed the author.

This technique also led toa high quality back link.

Once he was done emailing bloggers, Emil reached out to brandsthat he mentioned in his posts.

For example, Emil mentionedauthority nutrition in his content.

So he sent them a message to let them know that they were featured.

And as you can see here, these brands were more thanhappy to share Emil's post with their audience.

Finally, Emil hit up theexperts that contributed ideas to his post.

Remember when I told you that Emil asked a bunch ofworkplace wellness experts to contribute an idea.

Here's an example.

Well, when the post went live,Emil let the experts know that he used their idea in his post.

Not only were the experts happy to share Emil'scontent in social media, but one of them evenlinked to Emil's post.

There you have it, the three step process that led to a first page ranking and a 59% boost in organic traffic.

Did you get somethingvaluable from today's video? If so, make sure to subscribeto my YouTube channel right now.

That way you won't miss outon any actionable videos like this one.

Now I want to turn it over to you.

What do you think aboutthe skyscraper technique? Or maybe you have aquestion about the process.

Either way leave a quickcomment below right now.

– [Voiceover] Alright.

– More? Okay.

Now it's good? Bla-bla-bla.

I gotta like sit back, relax.

Did I say, I can't, sounds weird.

Okay, alright.

Gas water.

Source: Youtube

Black Hat SEO vs White Hat SEO

Hi and welcome.

My name is Harald Tschuggnallfrom seoacademy.

Net.

Today, I want to talk about black hat SEOand white hat SEO.

What is it and should you do black hat orwhite hat SEO.

Basically, everything that is black hat SEO is against Google's guidelines.

Everything that is white hat SEO is according to the guidelines.

You could also say; everythingthat is white hat is like future-proofed.

Everything that black hat, you could stilldo, but you have to know that this could end very soon.

What I mean by that is that; tactics thatyou're probably using or you're trying to use in the moment could still work in themoment but, if the next Penguin update goes out or if the other big Google update go out,then it could be that you are not ranking anymore for any keyword terms.

You have tokeep it in mind.

If you're still thinking about doing some shady stuff or some blackhat stuff, then just do it for your own projects or just do it for some affiliate stuff orstuff like that where it doesn't really matter when you burn your domain.

Really keep that mind.

If you work on yourbusiness, try to really do clean work.

Try to avoid stuff that isn't according to theGoogle guideline.

Actually, these days, it's not so easy anymore or, these days, a lotof stuff doesn't work anymore.

Very funny, last week actually, I saw a website wherea client submitted a sample to me telling me that they are hiding key words on the page.

First of all, I couldn't find the keywords.

Then, I used the mouse and marked the page,and I could see there was a big actually space – a black space – and they wrote black textin that area.

Stuff like that doesn't work anymore.

Google now is really rendering the websites;that means, they know exactly what is on the page, what does the user see.

They make a,kind of, screenshot and they just take that in consideration.

These days, I would say,most of the black hat stuff doesn't work anymore.

I would also not recommend to go out and buildthis link networks, your own networks because, remember, it doesn't make sense to have alot of links.

These days, you need high quality links and powerful links.

If you have satellitesout there, most of the time they don't have any power.

It's a lot of work for you to setthem up, to control them, to distribute content, and whatever and it doesn't make any sense.

I wouldn't do that anymore.

If you look at the very professional blackhats in the moment, what they do is, they hack strong websites – so they hack universitywebsites, they hack other websites – they set up a sub-page on that website, and thenthey try to link to their own websites to make that quite strong.

I wouldn't recommendto do that, of course, because it's against the law.

You shouldn't participate in stufflike that.

I just want to let you know that, if you are a affiliate or if you're doingprojects for yourself, it's totally fine to try a lot of stuff.

Of course, don't do anythingthat is against the law.

You could try stuff that is against Google's guidelines if youare aware or if you keep in mind that that could be a very short time solution.

If you do something for your business, it'svery important that everything is according the guidelines.

If you are a business ownerand you are employing or you are getting an agency.

First of all, it would be veryimportant that you control the people that work for you.

If you are a business owner,you need to know also what an employee is doing for you.

If he's doing SEO for you,then you should sometimes check what he's doing; what kind of links is he building,how is he trying to gain rankings.

Also, the same is actually true if you have a SEO agency,for example, then you really want to know what they're doing.

These days, really tell them they have tosend you all the reports, all they did everyday or for months or whatever.

I suggest thatyou're getting at least once a month a report where they show you everything they did.

It'snot some black box – they're not using some magic SEO out there to get you ranked.

Youreally have to know what they're doing because, otherwise, you could be at risk.

If this agencyis doing something that is against the guidelines, it could get a penalty and that will affectyour business.

It's very important.

Also, if you have people working for you insideof your company, you also should be very careful that they're going into the right direction.

I hope that helped, and I'll see you tomorrow.

Bye-bye.

Source: Youtube

Should you build nofollow links in a white hat SEO campaign?

Hi guys, It's David James from Business GrowthDigital Marketing.

And in this video, I want to talk about thevalue of doing link building even on sites where you don't get the complete SEO benefit.

Now, I know I juxtapose myself just by sayingthat.

There's more value that you can get with certainsites than just trying to get a link to rank.

So I will show you in this example with oneof the sites that links on their site to one of my other websites which is called Lollivia.

Com.

What has happened here is I wanted to getmore traffic and get a better ranking for the keyword Cambodia backpacking.

Now the actual site doesn't rank anywhere.

Although it is just page 1.

It doesn't rank on the first page anyway.

What I did when I was prospecting was I waslooking for any sites where I could get a bit more exposure.

So the first site that I came across was indietraveller.

Co.

Now, I'm just going to jump over to the siteand it is an actual blog where they have written a really, really good guide.

The guys name is Marek and he is a reallywell travelled person and if you are into travelling, then definitely follow him.

But, what was interesting was since the linkhas been live.

So that is from back in, let's say Septemberof 2015.

Since then, there has been 621 people thathave come from that site alone.

So that's quite interesting.

Now I am just going to go back to the siteand I am going to show you the link.

Check out the guide.

You will see that it is very thorough.

So if you are looking to go to Cambodia, checkit out.

I am just going to scroll all of the way downto the comments section.

There are 14 comments and I actually commentedin one of them.

And what I had done was I had left a positivecomment saying that my wife and I had travelled to Cambodia and that Ihad written a post aboutit and I shared a comment with a link back to the post.

He accepted the comment and it is live onhis site.

But as a result, we have received quite afew visitors to the site every month.

Now I am going to inspect this.

The first thing that you will see is it isa direct link.

But the link is a nofollow link.

So there isn't any direct SEO benefit fromthe link directly.

But, it does get the site traffic, which isvaluable and it allows the content to be discovered.

In the future, it could lead onto other linkbuilding opportunities where I will get links naturally.

But the purpose of this video is to let youknow that if you d link building and you do something like leave a blog comment on a websitewhere it uses the rel=nofollow attribute, then you should still get a link from it torelevant content on your site to boost your audience and to create an opportunity to getnatural links in the future.

So I hope that you found this interesting.

If you have any questions, please feel freeto leave them in the comment section below.

If you liked the video, please hit like, don'tforget to subscribe.

Thanks for watching.

And I will speak to you next time.

Source: Youtube

How to Get Page One Rankings with White Hat Linkbuilding tips | By Adam Payne

– [Adam] Hey everybody, Adam Payne here, and in this video, we are gonna learn a really cool white-hat three very powerful link-building technique, so that you can get good-quality, relevantbacklinks to your websites or your YouTube videos.

Now, this is gonna work best if you already have avideo or a website created and the content on yourwebsite / article / post or YouTube video, is good-quality.

If you've got a trashy videoor a trashy piece of content you're trying to rank,this may not work so well.

So with that being said, thefirst thing you'll need to do is to install a freeGoogle Chrome extension called Check My Links.

If you don't know how todo that, go to Google, type in "check my linksGoogle Chrome extension" and the first result will be the link, the extension itself.

Click on it, install it, and it will appear in the top right, a little checkmark witha green and red box.

Once that's done, you know that you've installed the extension correctly.

Then, you wanna head over to Google and do a search for a related search term in your niche.

Now, I've already done onefor the example of this video, so I went to Google andI typed in coconut oil, and I went to one of theresults on the first page, and I found this particularwebsite and this article.

I then clicked this little link and this extension(mumbles) the whole page and it brought back all of the links, and it highlighted everysingle link on this page.

There are 177 links on this page, so it goes to show the sitesthat rank well on Google have tons of internal linking and tons of links on their page.

But two of these are invalid, and they're highlighted in red, so what I now need to do is come through and find the ones that are red.

So let's come through,and we can find here, this is one here.

Just to make sure that it is broken, and that the extensiondidn't make a mistake, I wanna click on it.

And it brings up this URLand it says "Post not found".

So, there are two things that I can do.

If I already have a good piece of content, which is about the healthbenefits of minerals in relation to coconutoil, I may or may not have, but if you're doing asearch for these things, then you should already be in that niche, I can contact thewebmaster of this website and offer my good-quality video or website as an alternative, and just tell them that their link is broken.

Now, they may just goahead and fix their link, but they may add my content instead because it's gonna addvalue to their readers, and then I get a great backlink from a website that is alreadyhighly ranking on Google.

This method works greatfor Wikipedia pages and Wikihow pages.

If you can find links onthere that are broken, and believe me, there are lots of them, then you can just contact the webmaster and suggest your link as an alternative.

And a lot of the times,you'll get accepted, of course, sometimesyou will not hear back or people will say, "thanks, but I'm just gonna fix the link", but this is a great wayfor you to get links.

And another thing what you can do is, if you find a bunch of links and you don't actually haveany content directly related, so you may not have any content directly related to minerals, you can go ahead and you can copy the URL of the broken link, and youcan come to what's called the WayBack Machine,which is this website, archive.

Org/web.

And you can paste the link in here and hit BROWSE HISTORY.

And not every time, but sometimes, you'll be able to get a snapshot of what that website lookedlike at a point in the past.

And we can see here that thispage was saved six times, so we come down and we justfind one of those little dates, and we hover over it, and weclick this little link here, one second, and what it will do, is it will bring up that page.

Now, it's gonna take a littlebit of time to redirect.

And if I had a health-related website or a coconut-oil-related website, what I could do is I couldcopy this entire article, paste it on my website and publish it, and then send it to the webmaster for them to then link back to my site.

So, this is a great thing to do if you don't have the content created.

Now, in this particular case, I probably wouldn't copy this page and then send it back to theoriginal owners as my own, 'cuz that would be a bit unethical, but if this was on a Wikipedia page and it was linking toa URL that had expired or disappeared, that kind of thing, then, you're good to go.

This is a great way toget good-quality links to your YouTube videosand to your posts or pages on your websites or blogs.

Takes a little bit of time,little bit of research, and yes, you do really need to have good-quality content forpeople to want to link to it, but if you're serious aboutgetting links to your content, this is a great method.

It's free with regards cost, it does take a little bit of time, but then that's the wholepoint of online business.

I hope you found this video useful.

If you did, please Like the video, please subscribe to my channel, and if any of you arelooking for more information on ranking with regards to YouTube videos, then please click the linkthat's just appeared now, and you'll get a littlefree gift to your inbox.

Cheers, and I'll speak to you soon.

Source: Youtube