Search Engine Optimization, or SEO, is somethingeveryone talks about, yet few understand.
So, lets discuss what SEO is.
SEO helps search engine robots figure outwhat each page of your website is about and how it might be useful for users.
The search engines then use this informationto rank and help users find the websites and information they’re searching for.
These search engines are highly sophisticatedand change constantly.
The days of driving traffic to your websiteby packing headlines with keywords are long gone.
SEO today is about intent in user experience.
Are people interacting with your website? Are they finding the answers they’re lookingfor? Is there fresh and relevant content on yourwebsite? Not only does your website have to get clicksand conversions, but it must also satisfy the user experience.
Let’s look at 5 quick essential tips forSEO.
Number 1: Fix Broken Links.
When we talk about user experience, no userwants to find a broken link on your website.
Number 2: Diversify your content.
Keep it fresh and keep it focused on whatyour audience is searching for.
Number 3: Readability.
Make it user-friendly with header tags, bullets,lists, and plenty of white space.
Number 4: Optimize for mobile.
Today’s users are mobile.
So, this ranks very high when consideringuser experience.
Number 5: Page speed.
The faster your site loads, the more likelyyour audience will stay on your site, click through and convert.
In the world of search engines,change is the constant and for this reason SEO must be a priority in your inbound marketingstrategy if you want to remain competitive on the web and get conversions.