Bala : Welcome to another great episode ofthis rapid fire round that we are doing with Sameer Panjwani, the CEO and founder of Mondovo.
Welcome back Sameer and we have some morequestions for you where, of course, you know the rules of the game.
Sameer : Yes I do.
Bala : Quick, fast and precise.
Sameer : Always short and sweet.
Bala: Fantastic, alright so are you readyfor the rapid fire? Sameer : Shoot away.
Bala : Fantastic what kind of SEO Practitionerare you – black, white, grey? Sameer : I believe, if we say black hat bordersof the illegal aspects, then I will say I am a grey hat.
Bala : Ok, alright then why don’t give usan example of grey hat tactic? Sameer: Hmm… Ok, that’s a good one but I’m supposedto make this quick.
I don’t think buying links is illegal andI think that it’s perfectly valid so I would say my links is kind of grey hat but I knowit works.
Bala : Interesting then why don’t you giveus an example about black hat tactics also? Sameer : Hmm….
Now as I said, I think black hat means totallyillegal out there so I know, I have seen a few people who have actually hacked someones’site, put a link out there, I mean created a new page on their site got parasite hostingand a link from an existing page which is ranking well to that page.
So ya its that hard.
Bala : That’s hard core black hat I agreewith that.
Ok, so another question is do you think Googleshould display the Page Ranks again? Sameer : It’s a hard question.
When it was there, I think its, I would loveto have Page Rank back may be I know they are not going to show it again but I wouldlove to have Page Rank back from on a scale of 0 to 100 and they would actually revealthe score in decimal formats of 95.
8 versus a site which is 73 point something so I wouldactually know.
But I know, they are not going to and whenit was there it just built that whole atmosphere of buying links based on Page Rank so I amnot sure if it’s good thing to bring back but there are replacements metric like DomainAuthority out there.
So, I’d love to have it back why not moredata the better I would say because data is a marketers’ dream on SEO guys think.
Bala : Absolutely I remember, you know, attimes when Page Rank was the metric for everyone.
Sameer : Totally.
When I started off, Page Rank was the onlymetric we looked at.
Bala : Ok.
So, ok now here is it what is important likebacklink or content? Sameer : Hmm.
Without content, you can’t build that manybacklinks and without backlinks you can’t really survive.
No you can, I would say because of contentmarketing these days you might not even need backlinks.
I think content is a more solid foundationbecause you have social now a days to support you.
Backlinks is one way to rank on Google andBing, content first, backlink second.
Bala : True.
Like, if you have real good content obviouslypeople would start first.
Sameer : There are many ways to promote yourcontent, backlink is just one tactic of improving your rankings.
Bala : Alright ok so is there any rankingfactor google considers and many people don’t talk about? Sameer: Hmm.
Ok this is just one theory, I have been havingover the last few days.
So, everyone knows that links are super importantand Google measures them on quality of the site to getting the links from relevance butI’ve just been hypothesizing in my head that I think Google has, they collect a lotof data from Chrome, Google Analytics and I think, they collect lot of click streamdata as well so if you are getting a link from a site and how many people are actuallyclicking on that link to your site so the traffic that you get from a link to your sitecould potentially be a factor.
Because I think I am suspecting that if Googlehas to really truly determine the quality of a link, if people are not clicking enoughfrom that link then may be that link is not as worthy as it should be or not as relevantas I think.
The true measurement of how high quality orhighly relevant link is would be based on how many people actually click on that linkso now that is just a hypothesis, they never talked about it or at least not that I knowof so purely theoretical but ya my thinking.
Bala : This is interesting.
I just want to add one more thing like youknow if I have to kind of work upon that particular tactic, what I should be doing? Sameer : If you want to take advantage ofthat of course you could possibly try to simulate clicks based on links that you already havebut this is purely theoretical so I am not sure if it works but ya of course the bestway is to get links for the purpose of traffic and actually those links may not be somethingyou can get why would require actually and that’s what Hoogle will like us to say.
Bala : Fantastic, alright so what is thatone skill the marketer must have? Sameer : I think creativity over anythingelse Bala : Creativity.
What I thought, even you will be talking aboutpsychology, because behavioral psychology is the most important thing for a marketer,don’t you think? Sameer : Of course understanding buyer psyche,what goes through a buyer’s mind, I think is necessary but now there is let’s saya marketer job is to stand out from the crowd so as much as you can understand your buyerif you don’t know how to stand out from the crowd, I think you need creativity forthat because there are many people out there you may think they are marketers but if youcannot help your brand stand out from the crowd for that you need to be creative asmuch as you understand and if you are a boring marketer, I am not sure you will be that successful.
Bala : Perfect OK this is little bit personalto you what is that one skill, you think, you need to improve upon? Sameer : In the digital marketing space, definitelyI am low on IQ on social media.
It’s not a space that I have covered thatwell and I have been so much into SEO that I have ignored that aspect, that’s an areathat I really need improving on so but ya we are working on it.
I know we are experimenting with podcast videos,Facebook and everything out there so its a learning process and I think, its an experimentbut work in progress.
Bala : Tell me about irony and you have youknow one of the best Facebook analytics and Twitter analytics in your software.
Sameer : Ironic I know but yes.
Bala : Alright, Fantastic thank you very muchSameer.
That was a great set of rounds.
We are gonna come back again with even moreinteresting questions.
In fact, we have a business round and we willbe talking to you about business.
Sameer : Looking forward to that.
Bala : Fantastic, Thank you very much guyscome back again look for this space and we have many more interesting questions comingup like this.
See you soon again.