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Black Hat SEO – Mortal Sins to Avoid in SEO

MARK: Hi, Iím Mark Steinbrueck, and thisis Kurt Steinbrueck.

Weíre with OurChurch.

Com, and on this video weíre going to talk aboutblack hat SEO, or search engine optimization, and what the mortal sins to avoid in SEO.

This seems pretty scary, Kurt.

(laughs) Very scary.

KURT: Black hat, what is black hat SEO? Well,the term ìblack hat,î just so you know, is really a reference to the old TV Westernswhere the bad guy would always wear a black hat, and a white hat for the good guy.

Sothatís what itís referring to, people breaking the rules and all this kind of stuff, to tryto get ahead in the search engines.

Generally speaking, thereís usually nothingmorally wrong with whatís going on.

If youíre hacking peopleís sites, okay, thatís anissue.

But usually itís more of a risk-reward type thing.

The real risk here is that theseare things that the search engines have said, ìLook, if you do these things, weíre basicallygoing to treat you like youíre trying to manipulate us, and weíre just going to eitherpenalize you or kick you out.

î So imagine your site no longer in Google, and what thatwill do to your site.

Thatís the risk that youíre taking with these things.

Personally, I think theyíre things to avoid.

The trick is that theyíre also things that tend to work, and thatís really the seductionof it, right? If it didnít work, then nobody would even try to do it.

But they do work,and so people are lured into doing it because you can usually get quicker results, betterresults sometimes.

Itís just, if they find you, you lose everything.

Thatís the riskthat you take.

Itís kind of like if you cheat on a test.

If you can get it away with it and you have all the answers, you got 100 on the test.

Thatís great.

Take the morals out of it.

(laughs) But if the teacher comes by and seesyou with your little sheet, then you failed the test, you got a zero, and probably ñ MARK: Kicked out of school.

KURT: Yeah.

Got in trouble with your parents,all that kind of stuff.

So thatís really what weíre talking about.

Weíre going tolook at some of the specific things with black hat.

Itís not everything, but itís justsomething to give you an idea of some of the major things to look out for.

The first one is keyword stuffing.

What thisis, usually it happens when somebody realizes that they can rank better in the search enginesbecause they used keywords on their site, and then they just went overboard.

They tookit too far.

So either theyíve just created a block of text that just had every keywordthey could think of, and they stuck it on the bottom of their page, or maybe they usedone keyword but they kept adding more and more and more and more.

Sometimes itís even a gradual thing.

Youstarted out and youíre like, ìWell, Iím not doing too well for this keyword, so Iímgoing to add it in on my page,î and then, ìIím still not doing as well, so Iím goingto add it a few more times,î and then after a few times of doing that, all of a suddenyou realize, ìIíve got this one keyword on here 50 times,î and itís not naturalat all.

It doesnít make any sense.

So when youíre just shoving all these keywordsin, thatís something that the search engines look for, and they can certainly penalizeyou for it.

Another thing is whatís called cloaking.

What cloaking is, is basically any time that you show the search engines different contentthan what youíre showing users.

This can be done in a couple of different ways.

Oneway is thereís HTML little coding tricks where you can actually determine if the personviewing your site is a Google bot or a person, like a real person or is it a search enginerobot, and deliver different content.

So youíre showing the search engines one thing, youíreshowing the people another thing.

Sometimes this is done for semi-legitimatereasons.

Maybe you want to show people something that looks like graphics, and the search enginescanít read that, so youíre like ìIíll just show the search engines all this realcontent, but the people I want to show graphics.

î Search engines still donít like it, evenif you think that thereís a legitimate reason to do it.

Sometimes itís a very illegitimate reason,and weíve had people who showed content to the search engines that was maybe about automotivestuff, and then the people go and click on the link and itís a gambling site or something.

Itís just completely different.

So whether it seems legitimate or not, you really wantto be showing the search engines the same content that youíre showing people.

Thatíswhat they want you to do, and thatís how you should do it.

Thereís two other ways that people cloakI want to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So youíre like, ìOkay, I donít really wantto show people this really optimized text that has all my keywords in it, so Iím goingto make it so they canít see it because itís the same color as the background, but thesearch engines will still be able to read it.

î Well, search engines can read colorstoo, so they know when youíre doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then you use some little codingtrick so that an image is displayed on top of it.

Thatís another thing.

They can usuallydetect that as well.

But just donít try to hide content.

Donít try to cloak things likethat.

Thatís bad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, ìWeíre not going to count those anymore.

î So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you donít follow themethods and the standards that the search engines give, then theyíll see it as youíretrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then theyíre fine with it, because youírebeing open with them.

Youíre saying, ìLook, I bought these links, but Iím not tryingto mess with your rankings at all.

I want this because I wanted that link there.

î Theyírefine with that.

But if you start to do it without those things, then theyíre goingto look at it as youíre trying to manipulate things and they can punish you.

They can alsopunish the site thatís selling you those links.

MARK: Yeah, thatís the interesting thing,is theyíll target both the selling site as well as the buying site and penalize bothof you.

KURT: Yeah, so itís dangerous for both.

Andbuying links is really just one of many linking schemes.

Thatís the next thing.

Itís kindof an all-inclusive concept, but thereís just a lot of link schemes out there, thingsthat people try to come up with to get links that are not legitimately gotten.

Theyírenot really people saying, ìHey, I love this content on this site so Iím going to linkto it,î itís just other ways of getting links.

Sometimes itís spammy blog comments.

We seethat a lot.

I have a couple of blogs, and Iím constantly deleting those.

Sometimespeople will create forum profiles, not to actually do anything on the forum; they justcreate the profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines wonítlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So thereís just a lot of things like thatthat you have to watch out for.

A lot of times, the people that are offering these thingsare not very forthcoming about that, so when youíre talking to someone about a link opportunity,if you will, a lot of times if you start hearing things like, ìHey, weíve put these thingsin place to protect you or to buffer you from the link building strategies that weíre doing,îthat should tell you that what theyíre doing is something that could get you in trouble.

MARK: Yeah, thatís a red flag.

KURT: Yeah.

If youíre doing legitimate linkbuilding, you donít have to buffer.

You donít have to protect yourself.

You want the searchengines to know those links are coming from you.

MARK: Yeah.

I think it brings up a good pointthat if an organization that does SEO for you is engaging in the black hat SEO practices,they donít have anything to worry about.

Itís all going to come back on you, the websiteowner, or the website itself.

So if your website were to get caught and banned or penalized,itís not going to have any effect on the company thatís performing that.

And you mayor may not have known that they were engaging in these kind of practices, so itís veryimportant for you to try to listen, as Kurt said, very carefully to the practices thatthey do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

KURT: Yeah, absolutely.

There were some recentupdates when Google was going against a lot of these things, there were a lot of companiesthat lost everything.

And one other link scheme that I want to mention, just because itísbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimate content and everything, but generally speaking,itís usually a lot of spammy stuff that just has links.

But itís something that the searchengines have very specifically said ìDonít do this.

î Theyíve actually taken down severalof the private blog networks.

They have infiltrated them and figured out what they all are andjust wiped them out.

MARK: Wow.

KURT: So itís something to avoid.

MARK: Yeah.

So as a summary, black hat SEO,the mortal sins to avoid: keyword stuffing, cloaking, buying links, and just overall linkschemes are things that you want to avoid.

As Kurt mentioned before, these are just afew of the many different things, black hat techniques that people engage in to try togain the system that you should try to avoid.

We want to thank you for taking the time towatch this video.

I hope that it has been informative.

If thereís anything that wecan do for you here at OurChurch.

Com to help you accomplish your goals or mission online,please email us at support@ourchurch.

Com.

Source: Youtube

SEO: Black and White Hats – What Are They?

Hi, and welcome to OurChurch.

Com's "Questionsand Answers", where we have the answers to your questions.

Today we are going to discussSEO: Black and White Hats.

"What are they?" Hi, I'm Mark Steinbrueck, and this is KurtSteinbrueck.

We're with OurChurch.

Com, and on this video we're going to talk about "SEO:Black and White Hats – What Are They?" This seems pretty scary, Kurt.

(laughs) Veryscary.

Black hat, what is black hat SEO? Well, theterm "black hat," just so you know, is really a reference to the old TV Westerns where thebad guy would always wear a black hat, and a white hat for the good guy.

So that's whatit's referring to, people breaking the rules and all this kind of stuff, to try to getahead in the search engines.

Generally speaking, there's usually nothingmorally or ethically wrong with what's going on.

If you're hacking people's sites, okay,that's an issue.

But usually it's more of a risk-reward type thing.

The real risk hereis that these are things that the search engines have said, "Look, if you do these things,we're basically going to treat you like you're trying to manipulate us, and we're just goingto either penalize you or kick you out.

" So imagine your site no longer in Google, andwhat that will do to your site.

That's the risk that you're taking with these things.

Personally, I think they're things to avoid.

The trick is that they're also things thattend to work, and that's really the seduction of it, right? If it didn't work, then nobodywould even try to do it.

But they do work, and so people are lured into doing it becauseyou can usually get quicker results, better results sometimes.

It's just, if they findyou, you lose everything.

That's the risk that you take.

It's kind of like if you cheat on a test.

If you can get it away with it and you haveall the answers, you got 100 on the test.

That's great.

Take the morals out of it.

(laughs)But if the teacher comes by and sees you with your little sheet, then you failed the test,you got a zero, and probably — Kicked out of school.

Yeah.

You'll get in trouble with your parents, all that kind of stuff.

So that's really whatwe're talking about.

We're going to look at some of the specific things with black hat.

It's not everything, but it's just something to give you an idea of some of the major thingsto look out for.

The first one is keyword stuffing.

What this is, usually it happens when somebody realizes that they can rank better in thesearch engines because they used keywords on their site, and then they just went overboard.

They took it too far.

So either they've just created a block of text that just had everykeyword they could think of, and they stuck it on the bottom of their page, or maybe theyused one keyword but they kept adding more and more and more and more.

Sometimes it's even a gradual thing.

You started out and you're like, "Well, I'm not doingtoo well for this keyword, so I'm going to add it in on my page," and then, "I'm stillnot doing as well, so I'm going to add it a few more times," and then after a few timesof doing that, all of a sudden you realize, "I've got this one keyword on here 50 times,"and it's not natural at all.

It doesn't make any sense.

So when you're just shoving all these keywords in, that's something that the search engineslook for, and they can certainly penalize you for it.

Another thing is what's calledcloaking.

Cloaking is basically any time that you showthe search engines different content than what you're showing users.

This can be donein a couple of different ways.

One way is there's HTML little coding tricks where youcan actually determine if the person viewing your site is a Google bot or a person, likea real person or is it a search engine robot, and deliver different content.

So you're showingthe search engines one thing, you're showing the people another thing.

Sometimes this is done for semi-legitimate reasons.

Maybe you want to show people somethingthat looks like graphics, and the search engines can't read that, so you're like "I'll justshow the search engines all this real content, but the people I want to show graphics.

" Searchengines still don't like it, even if you think that there's a legitimate reason to do it.

Sometimes it's a very illegitimate reason, and we've had people who showed content tothe search engines that was maybe about automotive stuff, and then the people go and click onthe link and it's a gambling site or something.

It's just completely different.

So whetherit seems legitimate or not, you really want to be showing the search engines the samecontent that you're showing people.

That's what they want you to do, and that's how youshould do it.

There's two other ways that people cloak Iwant to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So you're like, "Okay, I don't really wantto show people this really optimized text that has all my keywords in it, so I'm goingto make it so they can't see it because it's the same color as the background, but thesearch engines will still be able to read it.

" Well, search engines can read colorstoo, so they know when you're doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then use some little coding trickso that an image is displayed on top of it.

That's another thing.

They can usually detectthat as well.

But just don't try to hide content.

Don't try to cloak things like that.

That'sbad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, "We're not going to count those anymore.

" So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you don't follow themethods and the standards that the search engines give, then they'll see it as you'retrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then they're fine with it, because you'rebeing open with them.

You're saying, "Look, I bought these links, but I'm not trying tomess with your rankings at all.

I want this because I wanted that link there.

" They'refine with that.

But if you start to do it without those things, then they're going tolook at it as you're trying to manipulate things and they can punish you.

They can alsopunish the site that's selling you those links.

Yeah, that's the interesting thing, is they'lltarget both the selling site as well as the buying site and penalize both of you.

Yeah, so it's dangerous for both.

And buying links is really:Just one of many Linking Schemes.

That's the next thing.

It's kind of an all-inclusiveconcept, but there's just a lot of link schemes out there, things that people try to comeup with to get links that are not legitimately gotten.

They're not really people saying,"Hey, I love this content on this site so I'm going to link to it," it's just otherways of getting links.

Sometimes it's spammy blog comments.

We seethat a lot.

I have a couple of blogs, and I'm constantly deleting those.

Sometimes peoplewill create forum profiles, not to actually do anything on the forum; they just createthe profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines won'tlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So there's just a lot of things like that that you have to watch out for.

A lot of times,the people that are offering these things are not very forthcoming about that, so whenyou're talking to someone about a link opportunity, if you will, a lot of times if you start hearingthings like, "Hey, we've put these things in place to protect you or to buffer you fromthe link building strategies that we're doing," that should tell you that what they're doingis something that could get you in trouble.

Yeah, that's a red flag.

Yeah.

If you're doing legitimate link building, you don't have to buffer.

You don't have toprotect yourself.

You want the search engines to know those links are coming from you.

Yeah.

I think it brings up a good point that if an organization that does SEO for you isengaging in the black hat SEO practices, they don't have anything to worry about.

It's allgoing to come back on you, the website owner, or the website itself.

So if your websitewere to get caught and banned or penalized, it's not going to have any effect on the companythat's performing that.

And you may or may not have known that they were engaging inthese kind of practices, so it's very important for you to try to listen, as Kurt said, verycarefully to the practices that they do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

Yeah, absolutely.

There were some recent updateswhen Google was going against a lot of these things, there were a lot of companies thatlost everything.

And one other link scheme that I want to mention, just because it'sbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimatecontent and everything, but generally speaking, it's usually a lot of spammy stuff that justhas links.

But it's something that the search engines have very specifically said "Don'tdo this.

" They've actually taken down several of the private blog networks.

They have penetratedthem and figured out what they all are and just wiped them out.

Wow.

So it's something to avoid.

Yeah.

So as a summary, SEO: Black and White Hats – What Are They? And the mortal sinsto avoid are keyword stuffing, cloaking, buying links, and just overall link schemes.

As Kurt mentioned before, these are just a few of the many different things, black hattechniques that people engage in to try to gain the system that you should try to avoid.

We want to thank you for taking the time to watch this video.

I hope that it has beeninformative.

If there's anything that we can do for you here at OurChurch.

Com to help youaccomplish your goals or mission online, please fill out the form below to request a free,no-obligation consultation.

Source: Youtube

Responsive Web Design to Get More Traffic – Whitehat Shepherds Bush London

well up did you know that you're losing a lot ofvisitors and potential customers if your website is not mobile friendly a study commissioned by Google showsthat 52 percent of users are unlikely to engage with the business that has a nonmobile friendly website having a responsive webdesign means thatyour website response or adjust accordingly to the size of the screen whatever device people are using to viewit you need a response website right now as more and more people are using mobiledevices to visit Web sites let's look at the stats there were 120million owners a smart phones and $50 million owners have habits in 2012 there will be one point four billionsmartphone by the end of 2013 by 2014 there will be more mobileinternet users and desktop internet users one in three minutes spent online is nowspent beyond the PC you can't avoid people will check yourwebsite using a mobile device and more so if you're a local businessas of December 2012 27 percent of total web traffic camefrom mobile devices accessing directories and other local leftresource this is a major increase from only sixpercent the previous year so if you do not have a mobile-friendlywebsite a growing number of mobile users who areyour potential customers will simply balance of a website a Google study shows thatsixty-two percent of companies reported in increase in sales after designing amobile responsive website yes people are buying products andservices online with their mobile devices mobilee-commerce accounts for 11 percent of US retaile-commerce in the fourth quarter 2012 at 7.

2 billion dollars this is from a mere three percent in thefourth quarter 2010 1.

6 billion dollars m-commerce isestimated to reach 30 8.

4 billion at the end of 2013 and 101 eight billion dollars at the endof 2017 if you want a piece in this expanding hido the smart thing and get a mobile responsive web sitetoday your competitors are probably investing on a mobile responsive website right now or have probably implementedone already if your website is not mobile responsive dislikes and your customers to yourcompetitors google recommends responsive web design is it gives their robots in easier time when crawling indexing yourwebsite as you only have one version of yourwebsite to crawl yes responsive web design is good for SEO what are the problems you probably haveas you don't know where to start what design is probably too technicalfor you and no one is explaining the technicalities to you in relation to howit will benefit your business or maybe your current provider is aperforming or the price if your web design provider you were talking to istoo high well it is high time for you to go withthe right provider we want your business to become moresuccessful we can build your website based on a responsive web design architecture that automatically adjustto the signs have your viewers screens so it looks perfectly on all devicesleading to a great user experience we use were press the world's leadingcontent management system in SEO friendly platform in which we set upyour content ready and content driven block we want to get to know you and guide youinto the future we first go through an in-depthconsultation with our clients we want to thoroughly understand whatyour business is your target customers are and how we can help meet their needsthrough the planning and execution of your website we're here to help you attract morevisitors both for mobile and desktop devices so you can turn them into leads andcustomers with your beautiful mobile responsive website this is what it was heading and willbuild the last website you'll ever need give us a call to learn more about howwe can help you build a cutting-edge mobile responsive web design which is content-driven SEO friendly web sitethat is customer-friendly and ready for the future today.

Source: Youtube

6 Big Social Media Marketing Mistakes B2B’s Make – Best SEO Podcast 339

2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

As always I should’ve been a little moreprepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to block it from being indexedby Google, Yahoo and Bing so that way you don’t have any production links actuallyshowing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a good article today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will notice on this side, under– righton my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you ina while, this one’s going to hurt! So, the way that works is that I get a teartattoo every time we don’t get a review and we did not get a review this time so,it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, I may haveto do this, I don’t remember how to do this.

So, we will tell you how to leave us a review,there are three kind of main ways to leave a review.

One of those ways has three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you toour Stitcher page and from there you can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos,which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guruwe’re probably looking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we have a process foreverything which makes us successful for our clients and part of the process is if youwant to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com,you’ll see the green button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was his response to a whole bunch ofrequests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s going on? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

You got some PITFs? Chuck: Yeah I do got some PITFs.

Man, this PITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were alsothe SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at theend of this month, hey it’s going to be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? 2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

Asalways I should’ve been a little more prepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to blockit from being indexed by Google, Yahoo and Bing so that way you don’t have any productionlinks actually showing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a goodarticle today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will noticeon this side, under– right on my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you in a while, this one’s going tohurt! So, the way that works is that I get a tear tattoo every time we don’t get areview and we did not get a review this time so, it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, Imay have to do this, I don’t remember how to do this.

So, we will tell you how to leaveus a review, there are three kind of main ways to leave a review.

One of those wayshas three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you to our Stitcher page and from thereyou can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos, which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guru we’re probablylooking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we havea process for everything which makes us successful for our clients and part of the process isif you want to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com, you’ll see thegreen button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was hisresponse to a whole bunch of requests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s goingon? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

Yougot some PITFs? Chuck: Yeah I do got some PITFs.

Man, thisPITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were also the SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at the end of this month, hey it’s goingto be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? Chuck: Like H E Y, like heeey.

Chris: No.

Chuck: So, Hey.

Com released their top 20 listof marketing podcast.

Chris: Oh! I think you said that, you didsay that, so.

Chuck: Yeah, and so I want to give a punchin the face to them, they say, they’re @heycom1, they said “The @eWebResults #SEO #Podcastw Chris Burres & @Chuck Charles Lewis on 2016 Top 20 #Marketing Podcasts List”.

Appreciatey’all including us and tweeting it and thank you so much.

Chris: Yeah, you know what’s interestingbecause you’re going to want to– Chuck: I’ll take top 20.

Chris: Absolutely, well one of the thingswe say is we’re the most popular and so I’m looking through it, so anytime I seea list I want to like, okay and some of them we say most popular SEO and internet marketing,half the people on the list were other things, like– Chris & Chuck: email marketing– Chris: Specifically, or social m– Facebookspecifically, Facebook.

Pay-per-click marketing.

I mean, that’s a narrow, tiny niche of whatwe kind of cover, so I felt good reading the list.

1) Because we’re on it and 2) because– Chuck: We cover a lot of all of those things,so.

Chris: Yeah, we’re still the most popularSEO podcast on iTunes, so that’s good.

Chuck: Yeah.

That’s what’s up.

Then, that’smy PITFS.

Chris: Excellent, I’ve got a little bitof news, one of them is wonky, I just love this kind of weird stuff where Google actuallyblurred out the face of a cow on Google Street.

Chuck: Oh, just because of face recognition? Chris: Because it was a face! Chuck: Probably that technology.

Chris: Privacy protection.

Chuck: Wait hold on, that is a nose.

Chris: That’s it, that’s an eye– Chuck: That’s a mighty weird looking person,but blurred.

Chris: Blur it out, yeah.

That’s the ugliestperson I have ever seen, but no.

Blur it out.

Chuck: Blur it.

Chris: I thought that was funny.

London couldcrack down or be the next city to crack down on Airbnb.

I had never thought of this, likewhy do you think London or a city might crack down on Airbnb? Chuck: Because they don’t have opportunityto tax it.

Chris: Right, so– right no– that’s– Chuck: Any time they can’t get paid they’vegot to stop this.

Chris: They’ve got to stop it.

And hotels,you know– Chuck: Of course, everybody– It’s the samereason yellow cabs complain about Uber, right? Chris: Yup.

So listen to this, this I hadnever thought of.

Or heard of.

They’re worried that investors are buying properties in downtownLondon so they can run Airbnbs versus you know, driving a property profit.

Chuck: Versus– Why not? It’s going on inHouston right now in front of everybody for the Super Bowl.

Chris: Yeah.

Chuck: Right, like everybody’s– Airbnbis the buzz in Houston right now.

Chris: So, if you buy properties and you onlyneed to rent them out a short number of period of time then you end up raising the priceand so people can’t live there, so I had just never heard that before.

Chuck: I get it, like hey.

Chris: Yeah.

Chuck: That’s part of, part of capitalism.

Chris: Yeah.

Chuck: That’s how it works, that’s calleda loophole, you know.

Oh no wait, you know, I can do this and there’s no legislationpreventing me from doing this thing, it’s legal.

Chris: I can make money and they can’t stopme.

Yup.

Chuck: Well, not yet, they’re going to haveto research it or pass some legislation and vote.

And do all kinds of other stuff beforethat happens.

Chris: Exactly.

In London the rule is thatyou’re welcome to rent out short term, you can only do 90 days a year and like, so howdo we enforce that.

We’ve got to keep track of which residents have rented out a roomfor which number of days and then stop them at 91? It’s either all or nothing to enforcethat.

So, very interesting.

Chuck: Interesting.

Chris: Pokemon Go, their accessory eitherjust came out or is about to come out.

Have you ever played Pokemon Go? Chuck: Nope.

Chris: Okay.

So apparently– Chuck: I have no intentions to.

Chris: Me either.

Apparently– but it’scool.

Chuck: I saw somebody playing it recentlytoo, I was like– I almost tripped them.

When I realized, yeah when I realized that’swhat he was doing, he was looking at his phone, he walked right by, Ah you looking for Pokemon.

Chris: Pfff, there’s one! Chuck: Yeah, so Poke-trip.

Chris: Yeah, it goes back to my– goes backto my– You’re not a real pokeman– Pokemon Go player unless you’ve been injured.

Chuck: Yeah, you have to get hurt first.

Chris: Yeah.

Chuck: It means you’re serious Chris: Let me help you.

Trip.

So, apparentlywhen you’re playing the game if the game’s not open, so maybe you’re checking emailor voice mail or whatever, your steps don’t count.

So you have to have the game open.

Chuck: You have to have– you can’t justbe active but not actually open the live screen.

Chris: [00:10:28] [Indiscernible: an issue?]Unless you buyby the $35 device which is a step counter, so now you don’t have to haveto have the app active–c– Chuck: So I can be on email on one time andI got my device going.

Chris: Oh yeah, tons of walking around, yeah.

Chuck: Let’s go Pokemon.

Chris: Isn’t that interesting? Chuck: Yes it is.

Chris: I think that was good.

And then yousent me a video, I thought it was really cool of being able to ride in an Uber– Chuck: In Pittsburgh.

Chris: Yeah.

Chuck: It’s testing right now, I thoughtthat was really really cool.

Chris: That was a cool video too, yeah.

Chuck: I got some more news too.

So let’sget into some Google news, some more marketing related news.

So now for all my agencies andpeople who frequent Google Analytics like me.

Chris: Yeah, all day everyday.

Chuck: And lets say you have multiple accountsand analytics you’re looking at.

Well, now you can move a Google Analytics property betweenaccounts.

So with the property moving you can consolidate multiple properties into theindividual account, which makes the most sense for them to belong to, right? And then consolidatingthese properties offers the following benefits, like the same set of filters across all yourproperties.

Right, so if you’re filtering all spam and bots and ghost and things likethat, you want to filter all of those out across the board.

You want to do that.

Thenalso, you can easily manage users for those properties, so let’s say you outsourcingsomething, or maybe you need to give access to several properties to one user, you cando that instead of having to do each property individually.

And lastly, you can use thechange history to see all of the events from all of the properties under one account, sothis is just a really cool upgrade for especially people like us with an agency where we’reusing you know, you log into my Analytics it’s probably like 60 accounts.

Chris: Yeah.

Chuck: You know what I saying? And so, halfof those are marketing somewhere, just website only, some are just Pay-per-click, right?And so if I could group these, which now I can, I can look at some stats and some data– Chris & Chuck: across the board– Chuck: a lot faster and a lot easier.

Chris: Well, and also the combining filters,right? Because– Chuck: Because everybody needs a filter regardlessof what property you are.

Chris: So when you add X Y Z URL to a filterbecause it’s a spam filter, ghost filter or whatever, I mean it goes visit then you’vegot to back into each account and add that same URL that’s a pain, yeah.

Chuck: Sucks, exactly.

There’s some moreGoogle news.

Paid ads.

So Google extends the deadline for expanded text ads, remember theexpanded text ads? Chris: Yeah, yeah.

Chuck: So if you’re using Google Adwordsright now they have these standard ad text and right now you can still create new standardads, you can even edit those ads.

That was going to expire in October, Google pushedit out to January 31st and at the end of January 31st you won’t be able to create standardtext ads anymore and the ones you do have, they’ll still be published but you can’tedit them.

You’ll only be able to pause and/or delete them.

Chris: Nice and simple.

Chuck: I get it.

Expanded text ads are theway to go, they’re bigger, they have more characters, you get an extra line of space,you get more information that’s easier to control your marketing verbiage and you’renot forced to use, you know 25, 35, 35.

Like you kind of were used to with the standardtext ads so I’m all for it.

So this almost could’ve been Algo Cat.

Chris: Close.

Chuck: Trip planning.

Chris: Okay.

Chuck: You ever planned a trip? What do youdo when you plan a trip? First thing most people do is probably search the area.

Chris: Search for– so well I search for–my last two searches for a trip, I ended up– one of them I ended up buying the hotel directlyfrom Google, right? And then the most recent one I started my search on Google and startedwith dates and airports.

Chuck: You started with the location? Chris: I started with airport, I think I saidflights from Houston to Vegas bla bla bla.

Chuck: So dig this, trip planning is comingto Google Maps on desktops only right now and it works by first entering a location– Chris: Oh, you’re talking about driving? Chuck: No.

Chris: Oh.

Chuck: Trip planning.

Exactly what you did.

Chris: Okay yeah, the whole thing, yeah.

Chuck: So it first starts by entering a locationsuch as a continent, a city or state that you’re thinking about visiting.

So you putin Houston, right? Chris: Right.

Chuck: And then search.

In the Google KnowledgeGraph you’re going to get an option that says plan a trip.

Chris: Wow.

Chuck: And when you click it, you’re goingto see information about the weather, flight duration, coming events.

Chris: It’s hot.

Chuck: Yeah, it’s hot.

This is what’sgoing on, this is whats not going on, who’s coming to town.

Awesome feature.

Chris: That’s cool.

Chuck: Sucks for people like Travelocity andOrbitz and these guys here because these old same guys are who would be in those searchresults for the search you did.

Chris: Exactly.

Chuck: But if Google’s giving you that informationdirectly in the Knowledge Gra– Chris: In Knowledge Graph, yeah.

And that’swhy I went there right, because Expedia’s right under it, Kayak’s right under it andI ended up going back to those just to spot check and then openly bought directly on theairline.

Chuck: And so, here’s the last one, thisis some Facebook news.

Businesses can now sell in Facebook Messenger.

Chris: Oh wow.

Chuck: Yeah, so you know Facebook Messengerhas already been releasing all kinds of little bots which where a kind of addons that asa business with a verified page you could add to your Messenger account.

Bots like allowingpeople to sign up through your email just through Messenger, or bots that allow peopleto, you know, do other stuff and engage with your company through Messenger.

Well, they’veadded a new bot and now shoppers can now buy products or services without leaving FacebookMessenger.

Chris: Wow.

Chuck: So, you put a product in there andI’m a verified page, we can send you a Buy It Now button and if you tap that you willpay us.

I can dig it.

That’s what’s up Facebook.

That’s my news.

Chris: That’s pretty cool.

Normally at thispart of the show I would read a review and not have this tattoo of a tear under my eye.

Since we don’t have a review that wraps up the potatoes portion of our podcast, it’stime to get into the meat.

Chuck: And so today’s meat comes from TamaraWeintraub and she posted this article on Search Engine Journal of “6 Huge B2B Social MediaMarketing Mistakes to Avoid”.

Right, and these are not just mistakes that people makethese are mistakes you really want to avoid.

She starts the article off by saying “whatif your product or service is something with a long sales cycle rather than a sought-afterconsumer product, or if your target audience is composed of IT managers or CFOs ratherthan moms or college students? You can still reach key B2B stakeholders through socialmedia marketing.

” Great question Tamara and a lot of people I think don’t considerthe fact that the audience you’re going after may not be the typical social mediaaudience, but that doesn’t mean it still can’t be effective because most people theythink social, yeah, they think about moms and college students and Millennials and peoplelike that who may not necessarily fit a B2B mode.

But yeah, if you’re an IT company and you’reusing social media to promote your IT services, then yeah you’re looking to find the businessmanager, the IT person on that– at the company that you’re marketing to.

You’re not lookingto find the president, he’s not going to make that decision.

The VP is not going tomake that decision, it’s usually the IT person that– who you communicate with andso she did some different ways that you can find the right people who are doing the socialmedia marketing.

It’s crucial to understand who you’re targeting and why you’re targetingand what to do.

Matter of fact I said understand your target so you can use the right messaging,the right graphics and the right content and if you don't understand who your target isthen you can’t develop the right content.

So for example, you’re an IT company andyou’re going after you know, IT managers.

Then they’re going to be a little bit moretechnical, they’re going to understand a lot more of the industry jargon, they’llbe more specific in regards to what they’re looking for and then therefore you need to–it’s okay to use IT jargon and that type of language in your content and in your visualsbecause those people understand it.

If you were marketing to let’s say a higher levelperson who just may not understand CAT 5 and all of the things that come with doing IT,then that’s the wrong type of content to use.

You’ve got to understand who your audienceis when you’re creating that.

So she’s got six points, Number 1.

Chris: Number one! Chuck: She says, “Dedicating Resources tothe Wrong Platforms”, then this is a huge B2B social media marketing mistake.

Chris: Yup.

Chuck: The first one is “Dedicating Resourcesto the Wrong Platforms”.

She says, “It’s important, especially if your resources arelimited, that you’re focusing your social media efforts in places that will generatethe most return for your efforts”.

Chris: Quickly.

Chuck: Quickly.

Chris: Yeah.

Chuck: Yeah and anything quickly with socialis usually not happening right, but quickly meaning most efficiently and consistentlydoing it.

And so– and she’s right, right? You have to identify which resources you’regoing to do especially if they’re limited.

That may be a small business a small outfit,right.

You don’t have that many people, then I’m going to suggest that you focuson one social platform and really focus on what you’re doing there or B) use an agency.

In a situation like this an agency kind of has some people dedicated, they have the resourcesthere, they have the kind of skill set in place and so you don’t have to pay for thatlearning curve, but the key is understanding which platform that your audience uses andmore importantly how they use it.

Chris: Right.

Chuck: Right, so it’s more than just identifyingthe platform but understanding how they use it because different demographics use differentplatforms differently.

Right, that Gen X is going to use Instagram totally different forma Baby Boomer– Chris: Yeah.

Chuck: who’s going to use Instagram totallydifferent from a Millennial.

Chris: Yeah.

Chuck: Right, my Boomers don’t use the SnapchatStories type feature in Instagram, they have no idea what those circles at the top of theirnew Instagram looks like.

They just stall the update.

Meanwhile our Millennials probablynever swipe through feeds, they’re probably only using stories, right? Chris: Right.

Chuck: And so to understand how people areusing the platforms, so you can understand how you need to market with it.

Chris: I’m glad you know that because–That was like, in this grouping Boomers and Millennials, I am a Boomer.

Number two! Chuck: Number 2.

“Having a Narrow Definitionof Social Media Marketing”, right you kind of expand what you believe.

Chris: Interesting.

Chuck: She goes on to saying, “Many businessesthink social media marketing just means having a claimed and active business page on Facebook,Twitter, LinkedIn, and other social channels.

But this narrow view of social media– thisis a narrow view of social media marketing”, and it is, ladies and gentlemen.

I need youto open your minds to the possibilities of search– social media marketing, like there’smore than just claiming that profile and verifying it and now you’re there and with moderateactivity.

That’s so 2000, right.

Right now it’s about really engaging, it’s aboutputting out content that generates shikos, right? That generates shares, likes and– Chris: Follows.

Chuck: Follows and things like that.

And soI’d say open your mind to the possibilities of social media marketing like costumer serviceor contest or content promotion or link building and lead generation and all those other thingsthat you can do with social media marketing.

Chris: Yup.

Chuck: Take advantage, it’s not just postingwhat you’re doing for the day.

It’s not just posting the latest event.

It’s sharingyour content, It’s introducing people to your company, it’s highlighting the factthat I’ve been with eWebResults for six years now.

Chris: Six years?! Chuck: This mu– Chris: Six! Chuck: This is the exact type of stuff thatyou can do with social media that helps grow your brain it helps paint your company asan expert.

Take advantage, don’t– get off that narrow definition of what social mediamarketing really is.

Chris: You can do more with it.

Chuck: You can do more with it.

I mean, wehave– we got people like Pizza Hut creating the pizza emojis and allowing you to orderpizzas through Twitter by using the emoji.

Chris: Wow.

I didn’t know that, that’spretty awesome.

Chuck: Yeah, we’ve got the NFL using Thursdaynight football specifically broadcast through Periscope on Twitter.

Chris: Wow.

Chuck: Like these are people who don’t havea narrow definition of social media marketing.

Take advantage.

Chris: Three! Chuck: Number 3.

“Having a One-and-DoneContent Strategy”.

Yeah, that’s definitely a Huge B2B mistake, she says, “What do allsocial media platforms have in common? They’re content driven,” she says, “On Twitter,your content typically only lives for about 20 minutes; on Facebook, a few hours.

But,too often, businesses are struggling to create and share new content multiple times a dayon these sites.

” I agree, not entirely with your numbers only due to the algorithmic changesand the chronological changes that all of these social platforms made.

Chris: Right.

Chuck: Because I know for me, for example,if you post something and I get notified, like hey, Chris just posted this.

If I don’tshiko, if I don’t like it, share, or comment.

Every time I open my phone that’s the firstpost I see, you know what I’m saying? Chris: Okay.

Chuck: Yeah, it’s like, hey, Chris stillpost– You ain’t done nothing and then– Chris: Yeah– What it’s really saying isnormally you do something.

Chuck: Normally– Exactly, normally I do somethingwhen he posts.

Chris: You must have missed it.

Chuck: Yeah, and so that’s way more than20 minutes.

Chris: Yeah.

Chuck: And same thing with Twitter, and Instagramfor that matter.

They’re showing you now results on your feed based off of who you’veengaged with the most, how active they’ve been and the type of content that you’relikely to engage with.

With that being said, it’s still important to not have a One-and-Donecontent strategy.

You must post consistently, matter of fact I wrote down: constantly repurposeand redistribute your content.

Now, pro tip: If you’re going to do this,one of the challenges most people make is man, I have one article that’s called–you know what’s the article, “The 6 Huge B2B Social Media Marketing Mistakes to avoid”How would you repurpose this article? Chris: Right.

Chuck: Right.

She– several ways.

She couldtake– Chris: By the way, you’re welcome becausewe’re repurposing it right now.

Chuck: Yeah, we’re repurposing it rightnow.

You can syndicate it, right? Here’s another way, these 6 different headings willmake great tweets.

Chris: Oh yeah.

Chuck: Right, with a supporting link.

Rightyou could take the intro paragraph to each one of these sections and that’ll be a greatFacebook post with a supporting link back to the post.

Chris: Back, yeah.

Chuck: Right, so you end up with six differentposts on Twitter, six different posts on Facebook that you can put out there.

That’s 12 differentposts for the same article.

Chris: Right.

Boom.

Chuck: Don’t have a One-and-Done ContentStrategy, repurpose.

Chris: Repurp– we’ve told you as audience,listeners, how many times we repurpose this podcast.

Chuck: Yeah, I mean you’re getting it liveright now.

Chris: Yeah.

Chuck: You know– Chris: In two locations YouTube and Facebook.

Chuck: In two locations on Facebook and YouTubeand on our site technically because you can go to eWebResults.

Com/SEOpodcast and watchthe live YouTube feed there also.

Chris: Right on our site, yeah.

Chuck: Then we’ll have an audio transcriptcoming.

Chris: Well the opening freestyle rap is putout there.

We take pictures during the podcast and before the podcast, they get put out there.

Chuck: Then they’ll go out again later ina newsletter and in some social stuff.

Chris: In the blog post the audio is cut outand turned into an iTunes podcast.

iTunes.

Chuck: iTunes, SoundCloud and Stitcher.

Chris: Yup.

Then– Chuck: Wow.

Chris: Yeah, I mean it just keeps going.

Chuck: Yeah it’s– but man, I remember itused to be like five-three things we’re doing.

Now it’s probably like twelve.

Chris: Yeah.

Chuck: Repurposing the same content.

Chris: All over the place.

Number four! Chuck: Number 4.

“Avoiding New Content Formats(like Video)”.

She says that this is one of those mistakes that businesses are making.

B2B businesses they’re avoid new content types like video.

She says, “Does you businessonly post 1-sentence status updates to your social media channels or link to curated content?You may not have experience creating live videos, presentations, or Buzzfeed-style articles,so you use this as an excuse not to try your hand at these tactics, but adding them toyou toolkit can help you engage more of your audience on social media”.

Chris: It’s all about engagements.

Chuck: At the end of the day you cannot bescared to try something new.

Facebook live video if you haven’t tried it yet, shameon you.

Chris: Try it.

Yeah.

Chuck: Try it, you just have to try it becausethat’s the only way and then you get addicted to it.

You find yourself kind of like my wife,going live for everything.

She’s kind of live and we would be walking, oh hold on heeey.

Chris: We’re live, we’re walking! You’relike– Chuck: Look we were on vacation, we come–was in a– where was we at? Atlanta? Yeah, we’re in Atlanta.

Chris: Right.

Chuck: No, we weren’t in Atlanta, we werein New Orleans.

Chris: Right.

Chuck: We were in New Orleans and– Chris: That’s a good place to live streamprobably.

Chuck: Well it is until– Chris: It’s not.

Chuck: Until you’re walking back to thehotel room.

So she was like we’re walking back in the room and so I’m not going toso– you’re just going to keep the live going now, you know.

She’s like, oh yeah.

Alright.

You know, and so– Chris: There is a time to turn it off.

Chuck: It’s definitely the time to turnit off.

But the point is, embrace those things, like take advantage of them and then the goodnews is you can try it.

You don’t have to keep using it.

Right, if it doesn’t workfor you then– or you don’t have the resources to manage it you don’t have to stick withit, but definitely try it because you don’t know what could happen if you don’t.

Bythe way that’s another good reason to work with an agency.

Chris: Yeah.

Chuck: Because usually we’ll have some resources,some content and some other ways to implement some things a lot faster that you may nothave time to do.

Chris: Number Five! Chuck: Number 5, “No Paying to Play”.

Great one, she says, “6 Huge B2B social Media Marketing Mistakes to avoid”.

Chris: And that one got bigger recently.

Chuck: I’m trying to tell you, not payingto play.

Look you got to put your money up, at the end of the day.

Chris: Yeah.

Chuck: She says, “To reach both,” keywordboth, “your existing fans and followers and new audiences within your target market,you need to invest in advertising or sponsored content on a variety of social media sites”.

She’s right.

So when you consider like a sponsored Facebook post or something likethat you get the option to tag people who’ve liked you.

Chris: Right.

Chuck: Right, or friends who’ve liked youand their friends.

Right, and that’s about as much as you can do but once you begin toadd budget, once you begin to go paid, then you could begin to target other interests.

And people who fit that same demographical may not be friends of yours who may not haveliked your company but you can still put your adds in front of them.

You don’t get thatoption with a regular post, you only get that option with– Chris &Chuck: A paid post.

Chuck: And so you have to do that and youmust follow suit with whoever it is, whether it’s a sponsored post or a boosted postor a sponsored tweet, a sponsored Snapchat story, a sponsored Instagram post, you haveto pay to do these things and the key here, another pro tip: Turn your blog titles, turnyour content titles and things like that into memes, alright? Chris: Yeah.

Chuck: And then that way when you do thissponsored Instagram post or this sponsored tweet, this meme has a higher opportunityfor engagement, but more importantly it references the content that’s linked to your site.

Take advantage of it.

If you’re going to pay for it, maximize it.

Don’t just payfor it and get good numbers, right.

That’s what we see a lot of people say I boostedthis post and great.

Chris: It looks like good numbers.

Chuck: And it looks like– it– you know,it reached 3000 people.

Chris: Not surprising.

Chuck: Yeah, not surprising but the engagementwas low.

And because maybe the copy wasn’t right– Chris: Long post.

Chuck: The image wasn’t right.

They targetedthe wrong demographic.

So you have to understand those things and then pay for it.

Chris: So, Pro tip: Our classic “Don’tthrow money against the wall and see if it sticks”.

Have some idea of what you’regoing to spend, what’s the goal and are you going– you know track anything to accomplishthat goal.

Chuck: And track it.

Chris: If it’s sign ups for white paper,if it’s people giving you a phone call just make sure you’re tracking it.

Chuck: Number 6.

Chris: Six! Chuck: It’s the last one of her “6 HugeB2B Social Media Marketing Mistakes to Avoid”.

Number 6 she says, “Keeping your SocialMedia Separate form SEO”.

Thank you Tamara for that one.

This is something I’ve beenpreaching about to people for six years now.

Look, social media and SEO just go together.

They just do.

At the end of the day either you’re going to pay an agency to do it oryou’re going to do it yourself, but either way it goes you have to get it done.

And itwill directly affect your SEO.

Matter of fact she said, “Interested prospectsmay find and check out your social media pages and company profiles and more when researchingyour company, so it’s important that they are up to date and portray a positive viewof your business”.

She’s right in that and not only should your social profiles beup to date but [00:30:31] [Indiscernible] in reverse of that your website should beup to date.

And so all that information that’s on your social, like your bio, and your logo,and your tag line, and all of that, that information should be consistent on your website.

So thenthat way when people do leave your website and hit your social channels to kind of, dotheir due diligence and some background, they’re getting a consistent message.

They send aconsistent branding, they’re getting a consistent look and feel of your company.

The problemarises when you’re doing research and then the company looks good and then you go tothat Twitter profile and you see– Chris: Old branding.

Chuck: Old branding, or the last post wastwo years ago and they got like, you know, no– a whole bunch of– they’re followinga whole bunch of people but no followers and two posts.

Chris: All back to front.

Chuck: Man, you just lost all credibilityat that point.

Chris: Yeah.

Chuck: Make sure your social profiles areactive and up date and consistent with whats on your website.

Yeah, punch in the face toyou Tamara.

Chris: Yeah, PITF, PITF.

Chuck: Great article man, “6 Huge B2B SocialMarketing Mistakes to Avoid”.

I can dig it.

Chris: We hit her up and we’re just now–I tweeted.

The funny thing is that I tweeted it and set it down and I was expecting yourwatch to ring, and i never heard it ring.

Chuck: And you never tweeted.

Chris: Yeah, I had one extra character whichwas weird because when I deleted one character, I had six left.

I don’t know, some odd thing.

I’m sure it was user error, that’s just what it usually is.

Chuck: Yeah, it probably was, I’d bet moneyon that.

Chris: Do we have any What News? Chuck: No What News.

Chris: No What News.

Anything to wrap us up?From your side? Chuck: No.

Chris: Alright.

So, if– first off, if youliked this podcast, if you’ve listened to it before or this is your first time and youliked this podcast, we’re going to ask you to do something really simple for us to helpus out.

We really appreciate it.

What we’d like you to do is just invite three otherpeople, three people that you know to listen to our podcast.

Either listen or tune in,either way– Chuck: Yeah, they can watch live, they cantune in later, they could go download it, but just share or shiko– Excuse me– ourpodcast with three people.

Share, tweet it to them.

Post it on their page.

Chris: Send them an email.

Chuck: Tag them in it, email it to them.

Nomatter how you do it, but three people right now.

Chris: One thing that you– and we’ll wait,let me not distract– [00:32:44] [Indiscernible can’t quite hear] Alright, thank you.

Chuck: Appreciate it.

Chris: Also what you can do, and this wouldbe really nice, is if you’ve got a blog, just mention us in your blog and link backto us.

That would be, you know– Chuck: You can even do those three peoplein the same tweet.

I’m not looking for three separate tweets, you can go, you know: Hey,@SuchAndSuch, @Friend2 and @Friend 3, check out #SEOpodcast.

Those guys are awesome.

”That’s a great tweet for somebody who’s surely listening right there.

Chris: Punch in the face to you for doingthat.

Hey, if you’re looking to grow your business with the largest simplest marketingtool on the planet– Chuck: The internet.

Chris: Call eWebResults for increased revenuein your business.

Our phone number is 713-592-6724.

If you have a referral, so it’s very importantfor you to understand, we do websites– Chuck: Yeah we do websites like full-fledged,customized– Chris: Start to finish.

Chuck: Start to finish mobile friendly, webuild on WordPress– Chris: Responsive.

Chuck: Responsive website design.

Chris: We do that.

Chuck: We do that.

Chris: That’s like step 1.

Chuck: Yeah.

Chris: And then we do social media marketing,search engine optimization, pay-per-click marketing– Chuck: email marketing.

Chris: Al sorts of platforms.

We do all ofthat.

If you have somebody who needs that service, you send them to us, they pay theirbill, we pay you.

We do have a good referral program in place.

If you are in Houston Texason any Thursday, make sure you check out UpSocialNetwork it is the coolest, most cutting edge– Chuck: It is the most dynamic, the most futuristicsocial networking, business networking, all combined in one.

Take advantage.

Chris: UpSocialNetwork I’m leasing yourpotential in your social network.

Go to UpSocialNetwork.

Com and make sure you join us at the next event.

Chuck: Take advantage.

Chris: Yeah, it’s pretty, pretty cool.

Andremember we are filmed live here in Houston, 5999, West 34th Street, Suite 106, Houston,Texas, 77092.

You can get the transcript, the audio and video of our podcast at ourwebsite eWebResults.

Com.

We are the most popular internet marketing podcast on iTunes.

Thatis because of you all.

All of you all.

We’re pointing at you Facebook, you YouTube, andwe’re even pointing at you the podcast listener.

Chuck: Yeah.

Chris: Now.

Chuck: It’s like a virtual point listener.

Chris: Thank you for making us the most popularpodcast in iTunes.

Chuck: Appreciate it.

Chris: Very much, until next time, my nameis Chris Burres.

Chuck: Charles Lewis.

Chris: Bye bye for now.

Source: Youtube

Making SEO Foundational to Marketing Webinar – Jan. 19

The world of search is constantly changing.

With so much volatility, you can no longer afford to isolate your PPC and SEO efforts.

In 2017 let's face it, we're gonna have to break down those silos.

Hurry and register today for upcoming BrightEdge and Noble Studios webinar on January 19th to learn how to crush the SEO and PPC silos.

Source: Youtube

In Focus Marketing Sessions PROMO – Topic: SEO – Live on Facebook 1/25/17 at 11am

Hey everybody I want to tell you about our brand new show that we're starting this month.

It's gonna be live on facebook and we're calling it In Focus Marketing Sessions.

We're going to sit down once a month with marketing experts from the Space Coast.

So if you want to know anything about video marketing, web marketing, social media marketing, this is the place to be.

This month we're going to be sitting down with Matthew from Next Level Marketing and we're going to be talking about SEO.

And the episode airs LIVE on facebook on january 25th at 11am.

The best part about the format of this show is that it's a three-way conversation between the host, the guest, and you.

So if you have any questions involving SEO be sure to submit them right now to the events page on facebook or you can submit them live during the show.

We'll see you on January 25th at 11am.

Source: Youtube

SEO GURU – Kostenloser Workshop Evergreen SEO | Designers Inn

my name is marco linke.

welcome to workshop evergreen seo what is at stake in this workshop? simple: to Evergreen SEO.

three ask each company to burn fingernails: why should I care about the search engine optimization the second question is, if I care, as are my chances of success.

SEO is not already declared dead.

google is not so intelligent, that I can give him a page not optimize it works and the third question is if I do not on the whole game get involved and go away how can I also have lasting success not only today shortly be available and fly again from search results for out tomorrow We start at the front why we need me to search engine optimization than I the first time with the marketing've set apart and that it now no less than 15 20 years ago so quite a while because I'm a wealth tax partie which is even older which comes from the year 1920 approximately and this formula is true now more than ever I consider first what exactly my target group is hope that has my target group which has dreams does my target group which problems my target group and then develops targeted match the product and my if I already have a product then immediately I use this as the product of that thus the wish, the dream or the problems targeted solve my can and in the next step, it is only now about my product to the let go of the world so I need to generate traffic I have to tell people here there is a product, and there are two approaches of a very classic, first active I scream and a product in the world but hey addition there are my View products turned I go to the cinema radio Show tv or whatever so I think Show active or passive the other is off the target group is looking for a solution and then find me and the last off the course has the advantage that it charming to me This spot does not cost anything someone tries something and find me and b I have virtually no stray losses I have therefore the boarding about someone wants already have my power Now I know that I mean performance but seeks a performance and offer this now, this performance search request at this concord between and solution serving the suchmaschinenoptimierung so it is not a question in the search engine optimization as far as possible to direct with any suchbegriff of course it's nice if you great but directs with your suchbegriff the does not make sense and purpose of modern search engine optimization Our responsibility the entire image of the online marketings rather, it is a match to bring between the actual search request and our concrete answer to the search request about this way we have the great advantage that we know of the on our side is seeking a solution and we know what sought solution and our task is now only in quotes to offer him the best possible solution is that you keep asking hears does the whole fun at all it is not extinct is google is so smart that I can no longer take in any measures that I better rinke than my competitors to a very simple mind game Google wants to make money google then earned money if as many people also use the search engine google the people use google when they ask for their answers correct Find we know it's not just ask a question like google finds out what page best matches the search request Firstly google does have a mystical crystal ball in the basement and white now what is provided and what question ask the right side of this is 2 google does not care and advises that page could fit perhaps with eyes to and with them the page rausgepickt today times this tomorrow times those would be the third possibility Google looks at the sites, and has a kind of checklist and here turns google now a wide variety of criteria to which a page once evaluate the the page then then the environment of the page content, the technology of which page happened outside the page as Google would like a trustworthy Modern good website with professional content, the concrete as possible the But ask answer are comprehensive enough so enough fodder around it offer that the searching on the website also can further increase this overall picture of this package would google as the optimal result the present seeking and now comes a very simple conclusion if there is a checklist when searching criteria are by which google rated one page they can not stand because SEO simply means that I mean website according to these criteria optimizing why you always hear yet seo is dead why you always hear that no longer works everything we compare for a moment the search engine optimization with a card game, each individual card is the google for a criterion art project and now there are cards that are less important what cards are always and tide and there very important So for example the images can google lady king as a high and the classic case of search engine optimization and many customer of us have taken this away therefore, the classic case is is you get whispered Google may currently heart ass so I concentrate on my side to optimize the heart ass I write the lyrics for that I am because the images properly yes I buy any software which is very, very hot right now and in ranking I expected to when I think of any tips and tricks exact heart to think ass and that works well on one or other side otherwise it would not be a hot tip but google gets the with and will always hate of heart also Gekas the side heart the crashes and all the now concentrated here on natural gas who have put so on that one card that we now they say it does not work SEO is all rubbish have tried it have carefully I have images and texts it optimizes just works but anyone who does not focus on the individual card who now not some trick of perhaps tried works but much prefer the bow a little further exciting and I says know that the overall quality map is therefore I optimize Today optimize teller caro kick ass According So are all important factors one side of the ball-host immune from the changes makes whether we have now once bought cross or mark if a heart is changed to caro it does not matter because we have the whole thoughts of google detected after google rank a website and if we can do that then we speak of evergreens eu evergreens is therefore a strategy, the possible long term and comprehensive as possible tries to to use criteria The ball looks overall as a good benchmark for website and that is what the workshop so we do not want a quick trick and we do not want the only solution that does not exist available selectively times just grabs a trend on them and the tried then this can work but let's not focus on risk and say that works and tomorrow we are gone but we want to stay in the rankings and if the side of me as such take on the subject of design calculate the line I for years in the top ten or very very competitive concepts such as wordpress themes, it is a scary contested understand online marketing with millions search requests on this subject and I drink to hundreds of concepts ranging and not a day but one day in period and is everything you and the nice thing if you go this way that with each measures which are building it later takes his position his rankings quadrupled and the individual steps of this process that I bring you in the workshop evergreens like ok said as long listened diligently the must be rewarded and the reward is the workshop evergreens cod now can start is actually an evening seminar and has the award of 390 Euro we give the price for the business school berlin guide service for the wirtschaftsförderung possible after all I thought how can I bring facts compressed as possible but and have it a bus put together the know it all contains what is in the normal workshop there is only on the point brought and for the launch phase of this course I have I considered would not offer the course for 93 but for nothing know sounds strange but so I would be very happy if as many people this course through even want to give their feedback what like what I do not like what can I do better are asking left open or if some ground it's too complicated or perhaps all too easy So for me very happy if you give your feedback could threaten as a thank you for this course will launch phase for the complete be free so everything turns that could distract you switch the phone off night the door to and let's go we see you in the course evergreens.

Source: Youtube

5 Content Marketing Goals You Should Have – Best SEO Podcast 324

2016-06-03 Podcast 324 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast.

This is podcast number — Chris & Chuck: 324.

Chuck: That's like 324.

Chris: 324.

We're excited that you have come and are joiningus for this podcast.

As always, we do have a tip from the podcastlast week, and our tip is target small niche publications for larger local impact.

Chuck: Look, those smaller niche publications,like your county paper or the local paper for your school or what-not, get in thosebecause that's the biggest way to impact your local community.

Chris: Make sure you have links on those sites.

Chuck: Exactly! Chris: Alright.

As always, please remember, we are filmedlive here in Houston, Texas, and Chuck and I, we are your friendly local neighborhood,– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is — Chuck: Do not be a douche.

Chris: Don't be a douche, it is not a goodlook.

Chuck: Not at all.

Chris: We're talking about content marketinggoals.

Chuck: Contact marketing goals.

Yeah man! Quick punch in the face to the man, Aaron.

This is our second article from Aaron.

Aaron Agius, we caught him again late lastyear.

He posted this article, "Content MarketingGoals That You Should Have", he actually posted this today.

So we'll dig in and see what he's talkingabout.

Chris: Boom! That's us, that's the SEO Podcast UnknownSecrets of Internet Marketing, on top of the latest information, it came out today.

Hey, we would really appreciate it if you.

Wait, let me think, we're good.

Chuck: Yeah, we are.

I followed so many people.

I knew I followed at least 25 people backthis morning.

Chris: Yeah, we're good.

The biggest social platform was our best SEOPodcast Twitter page, had 27 new likes, so we exceeded our 10, and we got a review, itcame in at the last minute.

Chuck: Yeah, it came in yesterday.

Chris: I was like Chuck please, I'm aboutto get that tattoo.

Chuck: And I was like wait.

Chris: Don't! You heard the buzzer, right? You're like "turn it off, cut the power.

" So we got that review.

What that means is we don't tell you how toleave us a review this week.

If we get at least 10 shikos.

What are shikos? Chuck: Shares, likes and follows.

Chris: On any one of our platforms next weekand a review, then we don't go through that process.

Chuck: Tell you how to review us, yeah.

Chris: We will tell you how to connect withus on social media platforms, and you can do that like, I don't know, Facebook.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: LinkedIn.

Com/company/– Chuck: eWebResults Chris: All of those will take you to our socialmedia page.

Chuck: Profiles, and act accordingly, right? If you're on twitter, follow us.

If you're on Facebook, like us.

What else is there? Chris: There's Instagram where you follow.

Chuck: There's Instagram, double tap us, andfollow us, yeah, like it.

Matter of fact, on IG, you can actually dothe full shiko.

IG and Facebook are really the only 2 placesyou can do the full shiko.

Oh no, you can actually do that on Twittertoo.

Chris: Share, like and follow.

Chuck: Yeah.

Chris: Facebook? Chuck: Yeah, Facebook, you can do all 3 ofthem, definitely.

Chris: Alright.

So if you're a PHP genius or a WordPress guru,we're probably looking for you.

Chuck: Hit us up.

Chris: Go ahead and give us a call, leavean audio résumé, 713-510-7846.

Chuck: I just felt like I should be sign languagingthat number.

Chris: Yeah, you've got to be faster.

I think you just did.

Tune in, check it out.

Actually, watch the video and you can seeChuck sign language.

Chuck: Don't be offended, we dropped a disclaimer,because that may not have been the phone number at all.

Chris: Is this really how you do 1? Chuck: Yeah, I don't know what that said.

Matter of fact, I wasn't even trying to dothat.

Don't listen to him, don't come back and lookat that.

Chris: Yeah.

Don't check that part up.

Or close your eye, sensor it yourself.

If you are interested in a comprehensive websiteanalysis for you or one of your clients, go ahead and get to our website, eWebResults.

Com.

Click the green button, fill that out andwe'll get in contact with you to get your free comprehensive website analysis completed.

And we debated Algo Cat.

What side did we fall on? Chuck: Yeah, we had some interesting Cat.

I think it's worth bringing, they said it'sgoing to come out reportedly a little later.

Chris: Alright.

We'll do small Algo Cat.

Chuck: It's probably 1.

Somthign, it's a tremor,Algo Tremor.

Chris: But it is the announcement of a legitimateAlgorithm Cataclysm.

Chuck: Tremors usually come before, right? Chris: Yeah.

So time for the favorite segment of the program,– Chris & Chuck: The Algorithm Cataclysm, pffttt.

Chris: Yeah, I'll just give it a wobble.

Chuck: Yeah, a little wobbly little tremor.

So basically, what happens is Google cameout, released a statement that they are about to change their ranking factor specificallyfor mobile pages and how your mobile ranking works.

So what that really means is if your siteloads fast and your mobile version is not the best speed experience, your pages areslower, you might want to take the next couple of months and fix that because they're goingto turn up dial on that specific part of the ranking algorithm, the mobile speed test.

So you want to make sure that your sites areloading really, really fast and these mobile users are having a great experience becausethat is going to become more important in regards to how Google is ranking your site.

Chris: Moving forward.

Chuck: Definitely.

Chris: So Chuck, how do I know what my mobilespeed is? Chuck: So they released a test, they alreadyhad the page speed test which you can go to, and it's like you can find it in search consoleand you can find it on the webmaster blog, and a couple of other places.

But they released a new one that's like thinkwith Google, checkmywebsite.

ThinkwithGoogle.

Com, and testmywebsite.

ThinkwithGoogle.

Com.

Go there.

It's kind of a cool long poise layout.

Chris: It's the same test I think.

Chuck: It's driven by the page speed test,they just formatted it a little differently.

It's pretty cool.

So here is my kick in the shin, since we'retalking about it.

Chris: To Google.

Chuck: To Google.

It literally said that great, 100%, all greenchecks for mobile friendliness, and then it gave it [00:05:57] [Indiscernible] for mobilespeed.

Chris: Isn't speed part of being friendly? Chuck: Yeah.

So I'm going to advice that you guys changefriendliness to maybe usability, because I think that's probably what you were gradingus on.

Chris: Mobile ease of use.

Chuck: Yeah, and then that way, your new pagespeed test may be a little bit more easy to understand.

Chris: Yeah.

Because I think you would even argue thatslow is not friendly.

Chuck: Yeah, exactly.

Chris: So I got just 2 pieces of news.

I just thought this was interesting.

Uber got an investment of $3.

5 billion froma Saudi company.

Chuck: Yeah, I saw that.

Chris: I heard it on the radio first and theysay it may be that Uber is kind of gathering as much private funds as they can, tryingto avoid going public, and while the funds are available, that there are some concernthat private funds might be less available later.

Chuck: Well, you know with Uber, they alreadygot so much hate.

Like I had a great Facebook debate with mybrother-in-law, probably 2 weeks ago.

He was saying that he hated Uber, he willnever use it, he didn't understand why people do it.

And then I was like, well, — Chris: Have you tried it? Chuck: Bro, on the other hand, I love it,I use it everything I travel, F-cabs, like I use Uber, you know what I'm saying? Like this is what I'm doing.

So here's why, I don't have to pull out nopaperwork and I don't have to pay nothing right at the end.

Chris: I don't need a receipt.

Chuck: I don't need none of that.

Chris: I can even actually have a differentprofile where some stuff is billed to the company and some stuff is private.

Chuck: Exactly, you've got tons of benefit.

So I feel like Uber doing stuff like thatis because yellow cab companies and all these other people are suffering, public transportationis suffering, and at a rapid rate.

So they're trying to get their chips up becausethey're probably — Chris:.

Are going to need them.

Chuck: Have a long line of lawsuits.

Chris: To play a long game of poker.

Chuck: Exactly.

Chris: Do you realize we just raised $2.

5billion, so your lawyers don't scare us.

Chuck: Exactly.

Chris: Could take away a lot of the scaretactics and victories that could be won just because we got the double-breasted suit.

Chuck: Just because we got the treasure chestback here.

Chris: Alright.

And then I thought this was cool, I thinkwe even spoke about this or something, but Samsung has cordless ear buds, so they'reBluetooth and powered.

Powered, no big deal, but they're Bluetooth,and they don't have a cord between them.

Chuck: So it's like literally 2 small buds.

Chris: It's 2 separate buds in each ear thathave chargers and are individually Bluetooth.

Chuck: I'm going to lose them.

Chris: "Hey, I lost my stereo, what happened.

" Chuck: People will be jogging with them.

Chris: And right in the sewer, yeah.

Look at that.

It's kind of cool if they don't fall off.

Chuck: It's awesome.

You're sitting at the desk, it's cool.

Chris: Although it is a lot harder to pull,like you've got to get in there and grab it to pull it out.

If someone's like "hey Chuck", you're like"hold on, doing a little minor surgery.

" Chuck: Probably looks like.

what word? People who are hard to hearing.

Chris: Like a hearing aid.

Chuck: Yeah, it looks like a hearing aid situation.

It's really my beats.

Chris: I can hear you, let me take that out.

So I just thought that was cool.

Chuck: Take out my hearing aid to hear you.

Chris: Do you have any news before I get intoour reviews.

Chuck: I do have a little bit of news.

So a couple podcasts ago, we talked aboutGoogle Assistant, and Google Assistant is the new kind of voice assistant competitorto like Siri and the Windows Cortana situation.

So Google wanted to take it a step further.

Chris: Amazon Alexa is the other one.

Chuck: Yeah.

They want Google Assistant to be given a personalityand a back story.

Google actually brought on Emma Coats fromPixar, and she's on the team, and this was her quote.

She said "because it's out in the wild andpeople can say anything to it, we have to create the most well-rounded character thatwe have ever tried.

One of the things we're working on is howto make it relatable, how does this character think of itself in a way that you can relateto? What's its childhood.

I think it's an awesome idea.

Chris: Yeah, absolutely.

Chuck: At the same time, I think it's kindof farfetched because there is no way possible you're going to be able to create one personalityfor everybody, it just ain't going to happen.

Chris: It's going to irritate.

Chuck: It's going to irritate somebody.

Chris: So maybe that is because we were debating,like Siri is kind of mechanical.

Chuck: Maybe that's why.

Chris: So as soon as you give it a back story,it's going to irritate somebody.

Chuck: Whoever the back story doesn't fitin with.

Chris: I think the lady who speaks to me andwaves is actually flirting with me, "turn right", what! Chuck: So my suggestion for you guys, EmmaCoats and those who are on this team working on Google Assistant, go ahead and put someof that treasure chest of you guys' behind it, some resources behind it, and give usthe option to tag our own personality details.

So that way, I may want to check mine as urban,speak slang.

Chris: Southern urban.

Chuck: Southern urban, exactly.

And uses Houston lingo.

So it says exit loop, I don't know.

Chris: 69, they changed the freeway on us.

Or apparently, they didn't change it.

Chuck: It's always been that.

Chris: They changed what they called it.

Chuck: Whatever.

I'd rather mine just say get on the southwest freeway.

So take that into consideration.

If you can let us customize the features ofit and the personality, I think your usage will skyrocket.

Chris: Yeah, very cool.

Chuck: That's my news, Chris: Alright, so here is the review thatwe got.

The title of the review is simply stellarand it is of course, — Chris & Chuck: 5 stars! Chris: This is by Majones Media [Phonetic]from United States, and it says "as a seasoned web designer with a growing interest in digitalstrategy.

" Chuck: More and more people we're coming intoare like this.

Our story is about the dividing line betweenthe 2, the designer and then the person who does the marketing.

Chris: Yeah.

So now, a lot of designers understand, theyneed to at least have a lot of good background about digital strategy.

"So growing interest in digital strategy,I can say that this podcast really delivers.

Chris and Charles put out extremely relevantcontent on a consistent basis and do so in an entertaining way that keeps their audiencecaptivated for the entire episode.

Thank you Chris and Charles for breathinglife into a topic that's so critical to any organization with an online presence.

The knowledge I'm able to pass along to myclients because of your podcast is priceless.

" Wow! That's awesome.

Chuck: Keyline she said here, she said "entireepisode", that's like meat and potatoes.

Chris: Yeah, thank you.

That's a smack in the face.

Chuck: Yeah, shots fired.

Chris: You did that it in your MC PPC.

Chuck: Saw that? Chris: Yeah, it was good.

The slaughter, we'll call it slaughter.

It wasn't a rap battle, it was a rap slaughter.

Awesome.

Majonas Media [Phonetic] punch in the faceto you, thank you so much.

I do actually have a PITF, this one goes toBrian Harris, he's with ourgulfshoresvacation.

Com, had a great conversation with him this weekabout what he's trying to do with his business, and it's awesome, it's great to talk to businessowners who are on top of what they're doing.

He recognizes the value of reviews, and wehad an interesting conversation about a review challenge they had recently and how he handledit ultimately so well.

And then my advice to him was well, you dida great job handling it, it looks like you need to do a better job getting that informationout there, that you handled it right.

Chuck: So people can see how it was handled.

Chris: There were a couple of 1 stars whocame from people, it was a kind of sad case, right? It eneded up getting a couple of 1 stars becausepeople just read the story and were like "come on, give me my money back", and he did, butthen, didn't go back and comment to those people, right? So they had nothing.

Chuck: Man, the follow up is so importantin regards to reviews.

It's like positive or negative or neutralfeedback.

All feedback requires the follow-up.

Chris: Even from the owner, "we remember thissituation, it was significantly more complicated than is presented here.

We've already made contact with them, thankyou.

" That's better than silence.

Chuck: Did nothing.

Because silence means you don't care, evenif you did solve it and fix it.

Chris: We had our own client talking aboutdriving in Austin, and I just love this quote, I just decided to write it down and bringit in here.

It says "driving 5 minutes in Austin, it mightas well be in Egypt.

" Talking about a music class that's here or5 minutes down the road, yeah, that music class might as well be in Egypt.

Chuck: It's the same thing in Houston, especiallyright now with all this rain.

I left the house at 8 o' clock this morning,I didn't get here till 9:45.

Chris: There is no 5 minute drive anymore.

Punch in the face to Brian with the Lone StarSchool of Music man.

Chuck: Punch in the face to him man! Chris: One of our favorite client by far.

Chuck: Yeah.

So let's get into this content man.

Like I said, punch in the face to Aaron Agius,and the good folks over at Search Engine Journal.

He posted this article, "Content MarketingGoals That You Should Have'.

We all talk about content marketing a lotand all of your activities should have some sort of goal in mind.

So let's see what goals he said we shouldhave.

He starts off by saying "without well-definedgoals, the content you’re producing is little more than noise, and not going to satisfythe needs of your customers", and he's exactly right.

Like you need to have some direction for thecontent, have some focus for the content, have an objective for your content, what isthis content for, why are you writing this, who are you targeting, what are you goingto do with it? Make sure you have that understanding beforeyou start writing this content, before you start doing your marketing.

Why? So you can set up the right goals.

Those goals may be, I don't know, trafficwhich we'll get into, it could be developing brand awareness which we'll get into first.

But the key is understanding what those goalsare prior to developing this content.

So when you do develop it, you can be on theright path to promote it and get the desired action you want.

So with that, he says number 1.

Chris: 1.

Chuck: Developing brand awareness.

He goes on to say that quality, authoritativecontent showcases the expertise of your company, and leaves the audience asking, “who madethis?", he's absolutely correct.

That's what quality content does.

Matter of fact, this is really what drivesSuper Bowl commercials for example.

They want content that's memorable, they wantcontent that people may not even remember the product, but they remember the name, right? That's the importance of brand-focused content.

The goal is making them remember you whenit's time to spend.

They're like "oh, remember such and such?" They remembered your brand, and how they rememberedyour brand is the key.

It could have been the color skin that joggedtheir memory, it could have been a funny quote in the video, it could have been a funny Facebookvideo they saw, it could have been the tone that your content was written it, all of thataffects your branding.

The key is making that branding stand outin that content so they can remember you.

He goes on to say some examples of relevantcontent for the sake of branding could be funny or entertaining videos or eBooks, webinars.

Chris: [00:17:04] [Indiscernible] Chuck: Exactly.

Infographics, SlideShare desk and things likethat.

All of these are valuable pieces of contentthat you use to market your specific brand.

Yeah, branding is important.

Number 2.

Chris: 2.

Chuck: He says driving traffic to a website.

And again, he's talking about goals for yourcontent.

Second goal is to drive traffic to your website.

He goes on to say you're creating contentwith the intent to drive people to your site, nurture the relationship with valuable contentand warm the lead towards the end of the sales funnel.

And he's right.

Again, we do all of this stuff online to getpeople back to the side.

It's something I preach every quarter in myquarterly internet marketing class with the University of Houston, it's something we preachhere on every podcast, that the website is the foundation of all your internet marketing.

Chris: It's the hub.

Chuck: It's the hub, it's home based, thisis where the conversion happens, this is where your cart is, this is where your email sign-upis, this is where your remarketing code is, this is where everything happens on the site.

So the whole purpose of your content marketingis to drive traffic to the site.

Chris: Absolutely.

Chuck: Exactly.

So that's what I said.

All the stuff is there, your social linksare even there.

Matter of fact, and he gave some examples.

Some examples of content to help drive trafficcould be social media content that links back to your website, or videos.

Chris: I just did one right now.

Chuck: Yeah, I saw that.

Chris: It's a tweet that went out, it sayswatch us talk about — Chuck:.

This, with a link here.

Chris: Right, like goals that you should havefor your content, watch it live right now on our website.

Chuck: Exactly.

It could be videos that push relevant trafficto a certain landing page or even blog articles with a certain call to action that move readersto take a certain action.

The key is making sure that the content thatyou're putting out actually gets people to the website.

We want to get people there because that'swhere your conversion happens.

Chris: The video is an interesting one becausewe've dealt with so many clients, even video savvy clients who can't figure out how toget a link or an annotation on their video that links back to their site.

Take the time and figure it out.

You can Google it and figure it out, hireus, we'll do it.

Chuck: It's really simple, it's a very tediousprocess.

Chris: Yeah, you've got to go through a bunchof little steps.

Chuck: But it's not hard, it's not hard atall and it's definitely worth doing because it has value.

I've seen it, I've taken a step and even taggedthose links with a certain URL [00:19:24] [Indiscernible] code just so we can look atit later and see that depending on how engaging the video is, then you'll likely get thoseclicks back.

Number 3.

Chris: 3.

Chuck: He says generating sales leads.

And again, we're talking about the goals foryour content marketing.

He says you want to convert that blog andwebsite traffic into leads that you then begin to nurture as part of your sale cycle, andhe's right.

And this kind of goes back to really yoursite design and your usability.

Really, at the end of the day, now that you'vegotten them to the site, you need to write elements in place to drive them to your salesfunnel, you need the right call to action, you need the right blend of text and images,you need the right contact form in the right position with the right button at the rightcolor for that matter.

You need all of these elements.

You need a mobile-friendly layout that allowsease of use on a mobile device, you need all of these things on your site, functionalityon your site.

Because after you've done the branding, afteryou've driven that traffic and you finally got them to the site, you have to have theseelements in place in order to turn them to leads, because if not, then they may absorbthat content, and then they'll likely bounce, or they'll leave or they won't become a lead.

And at the end of the day, you want them tobecome a lead.

Chris: We call that CMVO.

Chuck: CMVO, exactly.

Chris: Content Marketing Visitor Optimization.

Chuck: He even gave a few examples of thattype of content and that will be like eBooks and case studies or demos for your productsand things like that.

So dig this, somebody searches, they found,they landed on your great blog post, and now they're on your site and they read a blogpost about I don't know, ductless AC units and why you need to have one this summer.

And after they read that post, now what? You don't want to just leave them, you wantto give them an action, you want them to maybe sign up on our newsletter and get 10% offyour next ductless install or watch this video on how you can do a ductless install yourself,or something like that.

You want your content to keep nurturing thatlead to the point where they contact you.

Chris: Or have them give their email informationto get the video on how to do it by themselves.

Chuck: To get the video, exactly, it's important,you've just got to have it.

Number 4.

Chris: 4.

Chuck: He says converting leads into customers,right? So number 1 was branding, number 2 was getthe traffic, number 3 was generate leads, number 4 is converting those leads into customers.

He says you're nurturing that lead in hopesof closing the deal and making a sale.

And at the end of the day, that's what we'reall doing.

Whether it's an e-commerce sale, whether it'sa product download, whether it's a newsletter subscribe, whatever the conversion was, whateverour sale is, that's what we want them to do.

Chris: The value happens at the sale.

Chuck: Exactly.

He says now that we're on the site, what typeof content will help them take that next step, right? If you're an e-commerce site, what's goingto make them buy? I don't know, maybe a video supporting theproduct, explaining how to use it, maybe showing it in use, maybe you're a service provider.

Chris: Maybe a 100% satisfaction guarantee.

Chuck: Satisfaction guarantees, some freeshipping.

These are some stuff that's kind of standardthese days.

Like new e-commerce site? Yeah, you should have free shipping, you justshould, you should have a warrantee, you should, right? And maybe you're a service provider, thenmaybe what is going to take for them, maybe it's a case study, maybe it's a video testimonialfrom a previous client of yours that can help convert that lead into a customer.

He even gave some examples of the type ofcontent that does that, trials and demonstration videos, case studies, or even, he put eye-catchingads for like remarketing campaigns.

Those do a great job of converting leads intocustomers, especially after they've messed around and left your site.

Number 5.

Chris: Number 5.

Chuck: This is the last one.

He says improving retention and driving upsells.

Chris: So this is interesting.

I've just got to throw this out there becausewhen I first saw the title of it, you know, goals for content marketing, you think ofcontent marketing really kind of synonymous with inbound marketing, and it is, and yourfirst thought is okay, I've got this content that's out there that's bringing people tomy site, but this makes the very valuable point that content marketing doesn't stopjust because they came to your site.

It continues to like okay, so now I want themto become a lead, now I want that lead to become a customer, now I want that customerto become a customer who spends more money.

Chuck: Yeah, I want this customer to becomea referral source now, right? Chris: Absolutely.

Chuck: Now I want to keep engaging them, sothe point is improving retention is what Chris is talking about and driving upsells.

He says once the customer is yours, the contentmarketing shouldn't end.

This is the stage where you're creating customcontent specific to your existing customers in order to turn, nurture those relationshipsand keep them coming back for more.

This is an awesome point, and frankly, it'sprobably missed by most companies.

Like you have to keep your clients engaged,especially when you have other product and services they can use.

So maybe you're an AC company and you justsold a $10,000 replacement AC system.

Chris: Maintenance contract.

Chuck: Great.

You sold that system, now what? You put them on a maintenance contract.

Or maybe you also sell an air scrubber andyou recognize that this client has the allergies, that's a great upsell for them.

And maybe down the line, you realize theyhave a family, okay, maybe a Nest thermostat or some other type of programmable thermostatmay be another upsell for them.

The key is keep pushing content their waythat's specific to them that can help upsell your other services, that can help retainthem as business.

At the end of the day, what we've kind oflearned also is that once somebody is paying you, like they're already a client, it's easierto get them to pay you more, versus getting a new client.

Chris: Getting a new one to pay you some.

Chuck: Exactly, it just works that way.

So he even gave some examples of this typeof content, and that's like exclusive offers and deals, maybe sent through an email marketingcampaign.

Chris: Membership.

Chuck: Exactly.

Membership clubs, video tutorials for a newproduct, or even free or exclusive content for customers only.

That type of stuff.

Because at the end of the day, you have todo that, you're going to use content to get traffic, get leads, you want to nurture andconvert them, more importantly, you want to resell them later.

Chris: Got a pro-tip, and you actually mentionedit.

Really should be number 6.

Chuck: Hold on, I wrote pro-tip on here, Iprobably skipped over it.

No, I'm going to see what yours is beforeI say it.

Chris: So this number 6, because it legitimatelyis number 6, you've got them as a customer, you've got them on repeat content marketingcampaigns, now get them to become a referral source.

Chuck: Exactly.

Chris: A raving fan.

So keep that content out there, keep thatcustomer appreciation going out to that customer, and turn them in, let them know how your referralprogram works.

Chuck: Incentivize it.

Chris: Yeah, that's number 6.

Chuck: So here's my pro-tip, when we're talkingabout converting leads to customers, develop CTAs that are based on the type of content,right? So if this person comes from a search for,what's my example on ductless AC, and then they land on article that talks about thegreat Mitsubishi electric ductless ACs that M.

E.

Flow offers, then when they get to thatpage, they should see a CTA that says "install your ductless AC unit.

" So that way, the action that you're askingthem to take is consistent with what they searched and the content they read.

Continuity goes a long way in regards to contentmarketing.

Man, punch in the face to you man, Aaron Agius,"Content Marketing Goals You Should Have", this was on Search Engine Journal, great articledude.

Chris: We should hit him up and tell him aboutnumber 6.

Chuck: Yeah, I'll hit him up.

Chris: It's literally in the line of kindof standard customer progression.

Chuck: Will do that.

Chris: Very cool.

We've got any "what" news? Chuck: No, I have no "what" news.

Chris: I kind of have.

I know you're a sports guy.

I watched like 2 games 2 weeks ago.

So Golden State got through.

Chuck: Yeah, they came back.

Chris: Like they were behind 3-1 and theycame back.

Wow! Chuck: Dude, Golden State, I hope they winit all.

And the way they played yesterday, they probablywill.

Chris: Wow! And that will be 2 years in a row.

Chuck: Yeah.

I just want them to win it because this yearalone, they broke so many records.

They had the best record ever, right? Bulls had it for the longest 72 and 10, GoldenState beat that this year, 73 and 9, Steph Curry broke the 3 point record, 402 3's in1 year.

He was the unanimous MVP, that's the firsttime that's ever been done.

Chris: Wow! Chuck: So I'm like go ahead and get MVP andthe finals and get a championship too.

Why not! You know what I'm saying? You deserve it.

Chris: You deserve it, yeah, very cool.

So hey, if you're looking to grow your businessusing the largest, simplest marketing tool on the planet.

Chuck: The internet.

Chris: Go ahead and give us a call, we areeWebResults.

You can reach us at 713-592-6724.

What we do is help generate more business,more revenue for businesses.

Chuck: Yeah, using digital marketing.

Chris: If you've got a referral, so that'syour customer looking to take advantage of internet marketing, and we mean internet marketing,website design, social media efforts.

Chuck: SEO, pay per click email marketing,you name it.

Chris: All the great drip campaigns contentmarketing we're talking about here.

Go ahead and send that referral to us.

When they pay their bill, we will pay you.

We are filmed live at 5999, West 34th Street,Suite 106, Houston, Texas, 77092.

You all have made us the most popular internetmarketing podcast on iTunes.

Because of that, we've made our podcast available.

Chuck: Yeah, in multiple different ways.

Chris: Video and audio can be downloaded,and you can get actually the transcript from our website eWebResults.

Com.

Again, thank you all.

Chuck: You know the form of content marketingby the way.

Chris: Thank you all for making us the mostpopular internet marketing podcast on iTunes.

We're actually switching over to SoundCloud,so any feedback we can get on SoundCloud.

Chuck: Yeah, let us know people, who listento podcasts right now.

And I'm talking to you listeners specificallybecause you don't watch SoundCloud, you listen to SoundCloud.

So anybody who's listening right now, whomaybe listening to other podcasts on the SoundCloud platform or any other platform for that matter,man, hit us up, let us know what you like, what you don't like and what you expect.

Chris: Send us an email, podcast@– Chuck: eWebResults.

Com.

Chris: Yeah.

And then we'll kind of interact with you.

We already noticed one thing on SoundCloud,the pictures don't come across the same.

Chuck: Yeah, the pictures kind of suck.

Chris: That may be a setting, we've got tomess with that.

And also, the feeds stopped for a while untilwe realized how to fix that.

Anyway, thanks again to y'all.

My name is Chris Burres with eWebResults.

Chuck: Charles Lewis.

Chris: Bye-bye for now.

Source: Youtube

SEO and Marketing – 8 common mistakes related to SEO and how to avoid them

hello everyone today we are here with another exciting marketing video in this video we will tell you about eight common mistakes related to SEO and how to avoid them when it comes to website optimization for search engines we can make many mistakes don't you think so SEO is one of the oldest online marketing disciplines and therefore it should be very clear but in fact quite the opposite search engine optimization is undoubtedly one of the most dynamic and unpredictable aspects of online marketing google launches one of the after another changing plans of millions of webmasters from around the world for this reason it is important to always be up-to-date and know exactly what doesn't work in this article we compiled eight different mistakes about SEO that you should avoid making to improve your SEO let's look at these eight mistakes that you should avoid making.

First mistake is keyword stuffing or exaggerated use of keyword keyword stuffing refers to an excessive repetition of a keyword on your website it is a method that many users have already tried to get more traffic and administrator adds a very high amount of keyword that google will think you are a spammer and therefore it will penalize the website now the question is how to improve text optimization without being a spammer answer for this question is very simple try not to always repeat the same keywords so that you don't overdo it and use synonyms words of semantic relevance if you want to check the optimization of your text you can use the formula wdf multiplied by I D F which stands for (Within documents frequency multiplied inverse document frequency) this formula measures the ratio of repeated keywords on your site and compares it with the repetition rate of the strongest competitors in the ranking so you can avoid using a very large number of keywords and identify synonyms and other words related to the topic in this classic we can see this more clearly the green line would be the text we are reviewing the orange line shows the average repetition rate of keywords and the black line shows the maximum rate which should not be exceeded as this could affect the website let's talk about second mistake which is not searching for keywords abusing when using keywords is a very serious mistake but it is also a mistake to published content without searching the keywords before creating the articles or landing pages to get organic traffic you first have to analyze them each and ask the following questions first one is what users are searching on the internet when they try to find companies from the same sector and second question is how these searches done after answering these questions we can focus on searching for the best keywords or combinations of keywords with possibility of conversion an interesting way to find keywords is to find out which ones are used by your competitor s and choose the most interesting for your website once you have the list of keywords you will need to create quality content that will solve the doubts of your visitors third mistake is creating duplicate content creating duplicate content is a common mistake and it can sometimes accidentally ocurrir it happens mainly in virtual stores which present their products within different categories were filtered by size color etc and as a result multiple URLs with identical product descriptions can be created as this google article explains duplicate content within a website will not be penalized unless the ultimate goal is to deliberately manipulated search results however we can forget the so-called while our budget the search engine assigns the tracking time for each website if the URLs our index several times we will be making the robots of google waste time so avoiding duplicate content will help Google crawl pages to include them later in its indexer here comes another question how can we solve this there are several methods to avoid duplicate content the most common are the three hundred ones and the use of ele equal canonical to indicate where the original content is available fourth mistake is incorrect use of titles this is one of those mistakes and seal with indirect effects of course you need to use the correct key words in your content after all the search engine needs to understand what the text is talking about but many times we find different pages in a website with the same title this usually happens if you work for example with tags or categories on wordpress it's similar to duplicate content Google can differentiate when you try to do something very clear with care here is an interesting tip you can help Google to see your titles directly you can rate them with the corresponding HTML tank this doesn't mean a radical improvement in ranking but it's the sign that the content is well structured and you care about the technical aspects of your site here is the mistake number 5 not paying attention to the meter description another of the most common mistakes in SEO is leaving the media description field empty or creating duplicate descriptions this is not a direct positioning error you will not be penalized for having a wrongly description but google pays attention to use our signals and if the CTR click-through rate is affected because of an incorrect meet our description you are not doing the correct things to improve the ranking and you will be leaving the way free for your competitors who have any elaborate snippet now the question is what should be considered when creating empty description here are some tips youth unique text for each URL make sure the information fits with what the user expects to find when he gets to the website otherwise you will have a high bounce rate use a call-to-action make sure the length of the text fits with the number of pixels of all devices six mistake is ignoring broken links it is not a mistake but an oversight a broken link is a link that leads to what URL internal or external that no longer exists if your links are not working googlemail subtract some points so just speak as this indicates some sloppiness on your website here arises another question how to avoid broken links if you have a wordpress site or blog you can install a plugin that will generate a report when it detects any broken link so you can repair or deleted you can also use the arms XO VI tool to check the state of your interna Alan external links mistake number seven is having toxic links as we know the links obtained should be of good quality and related to the theme of the website but sometimes this is not easy to control the page may have received a negative SEO attack what does this mean competitors may have inserted links from your website on pages of domains of bad reputation to undermine your results it may also be that the former webmaster of the company worked on a somewhat suspicious link building strategy and you now have a list of links that instead of helping can damage your reputation how can we clean up toxic links it is recommended that analysis of the least of links be made to detect all- links these could be for example links found on pages of spam links on pages that have nothing to do with the theme of the site or an empty URLs without content if you have many backlinks evaluate each link manually can be very difficult to do this you can try to use the DeSalvo tool from EXO VI and evaluate your back links automatically with just a few clicks you can be thrice links and create a disavow file to send it's a google search console now let's talk about eighth and final mistake not using website analysis tools positive results should be translated into traffic and conversion after all the goal of improving organic positioning is to bring more users to your website through the rankings in the results of the search engines for this reason you should not forget to those analytics metrics and google search console to analyze the results from your website for example if you know through which URL for visitors are accessing the website you can analyze user behavior and even directing two pages that are better if you want to improve conversion in this article we show only some of the aspects which should be considered with regard to launch and off-page optimization of your website the bad news is that there are many other things to consider what do you do to avoid these sdl mistakes in your opinion what are the most important mistakes to avoid we hope you will leave your comment in this video we told you about a common seal mistakes related to seal and also how to avoid them we will back soon with more videos thanks for watching please subscribe my channel below to get more videos like this.

Source: Youtube