Internet marketing strategies is what thisvideo is about, I'm Ben Simon from Media Brighton TV, So coming up we'll be talking about fourways to supercharge your online marketing, stay tuned.
I've got four tips here and there not in anyparticular order meaning they all as important as one another so make sure you watch thevideo till the end to get the most value from it.
Also I have a special offer for you sokeep an ear out for that.
If you implement these powerful strategiesthey can have a profound effect on your business grow.
So let's get cracking Number one is Email Capture.
Most people whovisit a website (about 99% apparently), leave without doing anything, buying, calling orsigning up to a newsletter.
And once they are gone you've lost your chance to marketto them in the future.
Meaning that only around 1% convert into a lead or customer.
Theseare general stats across the whole internet so your site could perform better than thisalready.
To raise that conversion rate to as much as20%, offer a free give-away and add a clear call to action on your home page or betterstill at the end of your home page video to sign up for the free offer.
You need to setupa lead capture form and ask for their name and email in return for the offer.
The freegive away could be a report, or a video training series, just make sure the content appealsto your target market.
And if they choose to sign up, you've now turned them from avisitor into a lead.
You can start a dialogue with them over email.
The next step is tosetup what's called an auto responder email sequences using pre-written emails that getsent at pre-determined intervals, offering more value over time.
Keep these emails textbased, short and chatty.
These are the types of emails we are used to receiving from ourfriends and colleges so they feel more familiar and less salesy.
It normally takes 7 pointsof contact to build trust, so don't jump in and ask for a sale straight away.
After say10 value emails you could offer a time sensitive discount on a product or service.
Only dothis when you feel they have received a lot of value from you and you have built theirtrust.
Number two is effective Copy writing.
Writingeffective copy is probably the most important of all internet marketing strategies.
Thesecopywriting techniques should be used for your web site copy, videos scripts, blog articles,emails and direct mail marketing.
Think of your typical prospect or customerand write as if you are talking to just that one person and you're pitching an idea overa coffee.
This makes the reader or viewer feel more involved.
Keep the copy chatty andjargon free.
The viewer is always thinking "what's in it for me"? so tell them!Instead of using the word 'we' use the word �you' a lot.
For example Are YOU lookingfor a software provider YOU can trust?.
In this last example we pose the problem thatperson has as an opening line.
Then you can elaborate by identifying a pain point, somereason they have found it difficult in the past.
This helps them to identify with youas they feel understood.
Then you can offer the resolution, your product or service.
Back up features with benefits.
A great looking website is a feature.
If that website convertsviewers into leads and then into customers and that makes you more money that's the benefit.
Ok so the next 2 strategies are online videoand can really make the difference in your business.
Number three website videos.
Now did you knowYouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80%of people will watch a website video, compared to 20% reading the same content on that page.
And people are 64% more likely to buy online after watching a video.
Those are awesomestats that show that YOUR customers LOVE video! So, give them what they want!Just by adding video to each of your website pages you could increase their effectiveness.
Also make sure it is above the fold, so users don't have to scroll down to see it.
Keep your website videos short around 90 sec.
Only cover one topic per video.
Make surethat you have a clear call to action at the end.
for example signing up to a free offer.
In the call to action tell them what they can get, why they should get it (the benefit)and how they can get it (click the link below for example).
Number four is YouTube Value Video.
Use canuse Youtube to drive traffic to your site by creating value videos like this one.
Peopleare searching YouTube for answers so make videos helping your target market with thetopics you're an expert on.
You can do keyword research to find out what people are searchingfor and make videos to match those keywords.
You need to optimise the videos so that theyrank (that's another whole video).
At the end of the video add a compelling free offerwith a clear call to action.
This offer needs it's own landing page with name and emailcapture and no other navigation to distract the visitor.
This is an effective way of convertinga viewer into a lead, Use auto responders to offer more value as mentioned earlier.
These are just a few powerful internet marketingstrategies which will really boost your online presence.
If you want to know more about onlinevideo I have a free ebook, 20 ways to make better video.
Just click on the link belowthis video, enter your details and I'll send you your free copy.
If you found this video helpful please give me a like, Share it with a friend you feelwill benefit from these tips and click this button to subscribe to my channel and receivemore videos like this.
If you have any questions please leave me a comment below.
This is BenSimon for Media Brighton TV signing off, Thanks for watching.