Tag: Avoid

Black Hat SEO – Mortal Sins to Avoid in SEO

MARK: Hi, Iím Mark Steinbrueck, and thisis Kurt Steinbrueck.

Weíre with OurChurch.

Com, and on this video weíre going to talk aboutblack hat SEO, or search engine optimization, and what the mortal sins to avoid in SEO.

This seems pretty scary, Kurt.

(laughs) Very scary.

KURT: Black hat, what is black hat SEO? Well,the term ìblack hat,î just so you know, is really a reference to the old TV Westernswhere the bad guy would always wear a black hat, and a white hat for the good guy.

Sothatís what itís referring to, people breaking the rules and all this kind of stuff, to tryto get ahead in the search engines.

Generally speaking, thereís usually nothingmorally wrong with whatís going on.

If youíre hacking peopleís sites, okay, thatís anissue.

But usually itís more of a risk-reward type thing.

The real risk here is that theseare things that the search engines have said, ìLook, if you do these things, weíre basicallygoing to treat you like youíre trying to manipulate us, and weíre just going to eitherpenalize you or kick you out.

î So imagine your site no longer in Google, and what thatwill do to your site.

Thatís the risk that youíre taking with these things.

Personally, I think theyíre things to avoid.

The trick is that theyíre also things that tend to work, and thatís really the seductionof it, right? If it didnít work, then nobody would even try to do it.

But they do work,and so people are lured into doing it because you can usually get quicker results, betterresults sometimes.

Itís just, if they find you, you lose everything.

Thatís the riskthat you take.

Itís kind of like if you cheat on a test.

If you can get it away with it and you have all the answers, you got 100 on the test.

Thatís great.

Take the morals out of it.

(laughs) But if the teacher comes by and seesyou with your little sheet, then you failed the test, you got a zero, and probably ñ MARK: Kicked out of school.

KURT: Yeah.

Got in trouble with your parents,all that kind of stuff.

So thatís really what weíre talking about.

Weíre going tolook at some of the specific things with black hat.

Itís not everything, but itís justsomething to give you an idea of some of the major things to look out for.

The first one is keyword stuffing.

What thisis, usually it happens when somebody realizes that they can rank better in the search enginesbecause they used keywords on their site, and then they just went overboard.

They tookit too far.

So either theyíve just created a block of text that just had every keywordthey could think of, and they stuck it on the bottom of their page, or maybe they usedone keyword but they kept adding more and more and more and more.

Sometimes itís even a gradual thing.

Youstarted out and youíre like, ìWell, Iím not doing too well for this keyword, so Iímgoing to add it in on my page,î and then, ìIím still not doing as well, so Iím goingto add it a few more times,î and then after a few times of doing that, all of a suddenyou realize, ìIíve got this one keyword on here 50 times,î and itís not naturalat all.

It doesnít make any sense.

So when youíre just shoving all these keywordsin, thatís something that the search engines look for, and they can certainly penalizeyou for it.

Another thing is whatís called cloaking.

What cloaking is, is basically any time that you show the search engines different contentthan what youíre showing users.

This can be done in a couple of different ways.

Oneway is thereís HTML little coding tricks where you can actually determine if the personviewing your site is a Google bot or a person, like a real person or is it a search enginerobot, and deliver different content.

So youíre showing the search engines one thing, youíreshowing the people another thing.

Sometimes this is done for semi-legitimatereasons.

Maybe you want to show people something that looks like graphics, and the search enginescanít read that, so youíre like ìIíll just show the search engines all this realcontent, but the people I want to show graphics.

î Search engines still donít like it, evenif you think that thereís a legitimate reason to do it.

Sometimes itís a very illegitimate reason,and weíve had people who showed content to the search engines that was maybe about automotivestuff, and then the people go and click on the link and itís a gambling site or something.

Itís just completely different.

So whether it seems legitimate or not, you really wantto be showing the search engines the same content that youíre showing people.

Thatíswhat they want you to do, and thatís how you should do it.

Thereís two other ways that people cloakI want to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So youíre like, ìOkay, I donít really wantto show people this really optimized text that has all my keywords in it, so Iím goingto make it so they canít see it because itís the same color as the background, but thesearch engines will still be able to read it.

î Well, search engines can read colorstoo, so they know when youíre doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then you use some little codingtrick so that an image is displayed on top of it.

Thatís another thing.

They can usuallydetect that as well.

But just donít try to hide content.

Donít try to cloak things likethat.

Thatís bad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, ìWeíre not going to count those anymore.

î So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you donít follow themethods and the standards that the search engines give, then theyíll see it as youíretrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then theyíre fine with it, because youírebeing open with them.

Youíre saying, ìLook, I bought these links, but Iím not tryingto mess with your rankings at all.

I want this because I wanted that link there.

î Theyírefine with that.

But if you start to do it without those things, then theyíre goingto look at it as youíre trying to manipulate things and they can punish you.

They can alsopunish the site thatís selling you those links.

MARK: Yeah, thatís the interesting thing,is theyíll target both the selling site as well as the buying site and penalize bothof you.

KURT: Yeah, so itís dangerous for both.

Andbuying links is really just one of many linking schemes.

Thatís the next thing.

Itís kindof an all-inclusive concept, but thereís just a lot of link schemes out there, thingsthat people try to come up with to get links that are not legitimately gotten.

Theyírenot really people saying, ìHey, I love this content on this site so Iím going to linkto it,î itís just other ways of getting links.

Sometimes itís spammy blog comments.

We seethat a lot.

I have a couple of blogs, and Iím constantly deleting those.

Sometimespeople will create forum profiles, not to actually do anything on the forum; they justcreate the profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines wonítlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So thereís just a lot of things like thatthat you have to watch out for.

A lot of times, the people that are offering these thingsare not very forthcoming about that, so when youíre talking to someone about a link opportunity,if you will, a lot of times if you start hearing things like, ìHey, weíve put these thingsin place to protect you or to buffer you from the link building strategies that weíre doing,îthat should tell you that what theyíre doing is something that could get you in trouble.

MARK: Yeah, thatís a red flag.

KURT: Yeah.

If youíre doing legitimate linkbuilding, you donít have to buffer.

You donít have to protect yourself.

You want the searchengines to know those links are coming from you.

MARK: Yeah.

I think it brings up a good pointthat if an organization that does SEO for you is engaging in the black hat SEO practices,they donít have anything to worry about.

Itís all going to come back on you, the websiteowner, or the website itself.

So if your website were to get caught and banned or penalized,itís not going to have any effect on the company thatís performing that.

And you mayor may not have known that they were engaging in these kind of practices, so itís veryimportant for you to try to listen, as Kurt said, very carefully to the practices thatthey do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

KURT: Yeah, absolutely.

There were some recentupdates when Google was going against a lot of these things, there were a lot of companiesthat lost everything.

And one other link scheme that I want to mention, just because itísbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimate content and everything, but generally speaking,itís usually a lot of spammy stuff that just has links.

But itís something that the searchengines have very specifically said ìDonít do this.

î Theyíve actually taken down severalof the private blog networks.

They have infiltrated them and figured out what they all are andjust wiped them out.

MARK: Wow.

KURT: So itís something to avoid.

MARK: Yeah.

So as a summary, black hat SEO,the mortal sins to avoid: keyword stuffing, cloaking, buying links, and just overall linkschemes are things that you want to avoid.

As Kurt mentioned before, these are just afew of the many different things, black hat techniques that people engage in to try togain the system that you should try to avoid.

We want to thank you for taking the time towatch this video.

I hope that it has been informative.

If thereís anything that wecan do for you here at OurChurch.

Com to help you accomplish your goals or mission online,please email us at support@ourchurch.


Source: Youtube

SEO and Marketing – 8 common mistakes related to SEO and how to avoid them

hello everyone today we are here with another exciting marketing video in this video we will tell you about eight common mistakes related to SEO and how to avoid them when it comes to website optimization for search engines we can make many mistakes don't you think so SEO is one of the oldest online marketing disciplines and therefore it should be very clear but in fact quite the opposite search engine optimization is undoubtedly one of the most dynamic and unpredictable aspects of online marketing google launches one of the after another changing plans of millions of webmasters from around the world for this reason it is important to always be up-to-date and know exactly what doesn't work in this article we compiled eight different mistakes about SEO that you should avoid making to improve your SEO let's look at these eight mistakes that you should avoid making.

First mistake is keyword stuffing or exaggerated use of keyword keyword stuffing refers to an excessive repetition of a keyword on your website it is a method that many users have already tried to get more traffic and administrator adds a very high amount of keyword that google will think you are a spammer and therefore it will penalize the website now the question is how to improve text optimization without being a spammer answer for this question is very simple try not to always repeat the same keywords so that you don't overdo it and use synonyms words of semantic relevance if you want to check the optimization of your text you can use the formula wdf multiplied by I D F which stands for (Within documents frequency multiplied inverse document frequency) this formula measures the ratio of repeated keywords on your site and compares it with the repetition rate of the strongest competitors in the ranking so you can avoid using a very large number of keywords and identify synonyms and other words related to the topic in this classic we can see this more clearly the green line would be the text we are reviewing the orange line shows the average repetition rate of keywords and the black line shows the maximum rate which should not be exceeded as this could affect the website let's talk about second mistake which is not searching for keywords abusing when using keywords is a very serious mistake but it is also a mistake to published content without searching the keywords before creating the articles or landing pages to get organic traffic you first have to analyze them each and ask the following questions first one is what users are searching on the internet when they try to find companies from the same sector and second question is how these searches done after answering these questions we can focus on searching for the best keywords or combinations of keywords with possibility of conversion an interesting way to find keywords is to find out which ones are used by your competitor s and choose the most interesting for your website once you have the list of keywords you will need to create quality content that will solve the doubts of your visitors third mistake is creating duplicate content creating duplicate content is a common mistake and it can sometimes accidentally ocurrir it happens mainly in virtual stores which present their products within different categories were filtered by size color etc and as a result multiple URLs with identical product descriptions can be created as this google article explains duplicate content within a website will not be penalized unless the ultimate goal is to deliberately manipulated search results however we can forget the so-called while our budget the search engine assigns the tracking time for each website if the URLs our index several times we will be making the robots of google waste time so avoiding duplicate content will help Google crawl pages to include them later in its indexer here comes another question how can we solve this there are several methods to avoid duplicate content the most common are the three hundred ones and the use of ele equal canonical to indicate where the original content is available fourth mistake is incorrect use of titles this is one of those mistakes and seal with indirect effects of course you need to use the correct key words in your content after all the search engine needs to understand what the text is talking about but many times we find different pages in a website with the same title this usually happens if you work for example with tags or categories on wordpress it's similar to duplicate content Google can differentiate when you try to do something very clear with care here is an interesting tip you can help Google to see your titles directly you can rate them with the corresponding HTML tank this doesn't mean a radical improvement in ranking but it's the sign that the content is well structured and you care about the technical aspects of your site here is the mistake number 5 not paying attention to the meter description another of the most common mistakes in SEO is leaving the media description field empty or creating duplicate descriptions this is not a direct positioning error you will not be penalized for having a wrongly description but google pays attention to use our signals and if the CTR click-through rate is affected because of an incorrect meet our description you are not doing the correct things to improve the ranking and you will be leaving the way free for your competitors who have any elaborate snippet now the question is what should be considered when creating empty description here are some tips youth unique text for each URL make sure the information fits with what the user expects to find when he gets to the website otherwise you will have a high bounce rate use a call-to-action make sure the length of the text fits with the number of pixels of all devices six mistake is ignoring broken links it is not a mistake but an oversight a broken link is a link that leads to what URL internal or external that no longer exists if your links are not working googlemail subtract some points so just speak as this indicates some sloppiness on your website here arises another question how to avoid broken links if you have a wordpress site or blog you can install a plugin that will generate a report when it detects any broken link so you can repair or deleted you can also use the arms XO VI tool to check the state of your interna Alan external links mistake number seven is having toxic links as we know the links obtained should be of good quality and related to the theme of the website but sometimes this is not easy to control the page may have received a negative SEO attack what does this mean competitors may have inserted links from your website on pages of domains of bad reputation to undermine your results it may also be that the former webmaster of the company worked on a somewhat suspicious link building strategy and you now have a list of links that instead of helping can damage your reputation how can we clean up toxic links it is recommended that analysis of the least of links be made to detect all- links these could be for example links found on pages of spam links on pages that have nothing to do with the theme of the site or an empty URLs without content if you have many backlinks evaluate each link manually can be very difficult to do this you can try to use the DeSalvo tool from EXO VI and evaluate your back links automatically with just a few clicks you can be thrice links and create a disavow file to send it's a google search console now let's talk about eighth and final mistake not using website analysis tools positive results should be translated into traffic and conversion after all the goal of improving organic positioning is to bring more users to your website through the rankings in the results of the search engines for this reason you should not forget to those analytics metrics and google search console to analyze the results from your website for example if you know through which URL for visitors are accessing the website you can analyze user behavior and even directing two pages that are better if you want to improve conversion in this article we show only some of the aspects which should be considered with regard to launch and off-page optimization of your website the bad news is that there are many other things to consider what do you do to avoid these sdl mistakes in your opinion what are the most important mistakes to avoid we hope you will leave your comment in this video we told you about a common seal mistakes related to seal and also how to avoid them we will back soon with more videos thanks for watching please subscribe my channel below to get more videos like this.

Source: Youtube

8 Internet Marketing Pitfalls to Avoid

Creating an effective internet marketing campaignrequires careful planning, knowledgeable execution, and constant maintenance.

But, even if youdo these things consistently, there is no guarantee of success because there are a lotof potential pitfalls between you and your goal.

We are going to take a look at eightof the most common obstacles you will encounter when you first start out.

The first pitfall is delayed entry into markets.

You can keep fiddling with your product for a long time before it is exactly the way youwant it.

That means delaying your entry into the marketplace.

How much time it takes foryour product to be out there depends on how many times you change it before you get aversion that satisfies you.

Time is money.

So, the sooner you can getyour product out, the faster you can start making money from it.

Customers can’t buyyour products if your products aren’t available.

To be a successful marketer, you need to becomeproficient at “turning around” your products quickly and getting them up for sale as quicklyas possible.

The second common pitfall is backing a losinghorse.

If, after a sufficient amount of time, your product is not performing as well asyou had hoped, you probably should pull it from the market and rework it — or abandonit altogether for a better product.

Markets speak in a very clear voice.

But not all marketersare prepared to listen, so they can spend way too much time pushing a product theircustomers don’t want.

The third common pitfall is listening to toomany people.

If you want to do something, do it.

Don’t waste a lot of time listeningto what everybody else thinks about your idea.

While there is value in having some feedback,that’s no substitute for actual hands-on experience.

The fourth common pitfall is focusing toomuch on sales.

Yes, sales is an important part of any business because it is what givesyou your revenue.

But sales aren’t everything! You also need to build your business’s reputation.

Create a loyal customer base, and do a lot of other things to make your business successfulin the long term.

If you are always trying to sell, sell, sell your customers, they aregoing to be turned off.

Customers want and expect more from the buying experience thanjust the transaction.

The next common pitfall is not doubling downwhen you are successful.

A lot of marketers will make a sale and then move on to anothercustomer.

These marketers are letting potential profits walk away.

In addition to your primaryproduct’s sales page, you also want to have up-sell and down-sell pages, a download page,a thank you page and pop-up so that you can offer your customer the opportunity to spendmore money with you.

The next common pitfall is when marketershave attention deficit disorder.

One of the most common mistakes marketers make is notpaying close enough attention to their business.

It’s easy to get distracted by other thingsthat may seem important, but there is nothing more important than your business and failingto give it your undivided attention can be a fatal error for your business.

When somethingworks for you, keep doing it so that you can have continued success.

If something doesn’twork, stop right away and try something else.

Another common pitfall is using scattershotmarketing.

At any given moment there are approximately 250 million people using the internet.

Butthat doesn’t mean there are 250 million prospective customers for your product.

Youcan waste a lot of time and energy marketing your products to people who don’t want themand can’t use them.

This is called using a “scattershot” or “shotgun” approachto marketing.

You bombard as many people as possible with your product in the hopes thata small percentage will want to buy them.

A better marketing approach is to identifyonly those customers who are interested in your product and are willing to spend moneyto buy it.

Then create a marketing effort that is specifically aimed at allowing thosecustomers to do what they already want to do: Spend their money on your product.

The eighth common pitfall is taking this scenariotoo far and using laser beam marketing.

This is when focus exclusively on a specific typeof customer and ignore all other potentially profitable markets.

It’s important to findpeople who want to buy your products.

But it’s also important to keep an eye openfor opportunities to expand your product and service base so that you can attract a largerpool of customers.

Did you enjoy what you learned today? Thencheck back weekly for updated videos and lessons.

Or better yet, click the Subscribe buttonbelow to get more of these educational videos as they come out.

Source: Youtube

How To Avoid Costly Internet Marketing Mistakes

People can earn a successful livelihood through Internet marketing.

It can also fall flat if you don't know what you're doing.

The success of any Internet business depends upon its online marketing.

Know how to avoid costly Internet marketing mistakes by learning the right way to market successfully.

Steps Make it easy for visitors to log on to your site or they'll go elsewhere.

Graphics may be awesome, but if they take forever to load, they're not worth it.

Check that your web server is quick and reliable.

Allow visitors options for viewing information.

Not everyone has PowerPoint or Macromedia's Flash on their computers.

List your web site with search engines.

People regularly use search engines like Google and Yahoo! to find what they're looking for.

Learn about — and use — search engine optimization for a higher ranking on search engines.

Look professional in all your Internet marketing.

Have your own domain name for your web site, blogs and other contact with visitors.

Make certain your web site looks professional.

Hiring a professional is money well spent.

Keep your web site current.

To market successfully, you have to stay current or you'll lose traffic.

Promote your online marketing sites constantly.

Monitor keywords and search engine optimization (SEO).

Stay up to date on marketing on line techniques.

Have your Internet marketing web site send visitors to specific product pages through your home page when they're looking for something specific.

Make it easy for visitors to take action on your web site, whether it's asking for more information or ordering an item.

Allow customers an easy way to contact you by email or phone.

Many sales hinge on answering a simple question promptly.

If you make things too hard, customers will just go elsewhere.

Make checking out quick and easy.

Keep customers satisfied.

A satisfied customer is a happy customer, and a happy customer can generate great word-of-mouth that other online marketers can't compete with.

Ask for email addresses to provide more information to customers.

Make certain they see the benefit, such as a subscription to a newsletter or sales alerts.

Make certain that your online marketing is sent through email only and by permission.

Stay away from companies or programs that use spamming.

You don't want to partner with anyone who violates the CAN-SPAM act.

Remain aware of your competition and their online marketing.

Avoid marketing mistakes by duplicating what's not working for others.

Consider using web site analytics programs, such as Google Analytics, to find out more about your web site traffic.

Stick with it.

Marketing successfully on the Internet takes time.

Tips Not using social networking sites can be a huge marketing mistake.

Related wikiHows How to Learn Internet Marketing How to Market Your Internet Marketing Articles Sources and Citations http://community.



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Source: Youtube