I am here with heather from Artisan Talentand we are going to talk about SEO specialist.
Firstly I don't need any technical info buttell me what is a SEO specialist roughly? What they do?So the acronym stands for "search engine optimization" okay.
So say you are out on Google or Bingthe words that you are typing in that gets you to somebody's site.
So making sure thatif the site is being built or something like that.
Those words or those videos are beinglooked out first and they are�coming at the top of those searches.
Okay cool so if I say that SEO is about getting found on Google, getting found on yahoo, gettingfound on Bing, am I roughly right? Exactly! You want to be the first one on that list.
So how you optimize your content is very important.
Okay, cool so an SEO specialist is a personwho gets you found on Google.
Tell me a little bit about�SEO jobs? What kind of SEO jobsfreelance or full-time kind of come across your desk?We see lot in the freelance long-term freelance, sometimes full time too.
SEO specialist, youknow sometimes it's coupled with writing to may be somebody that's an SEO specialist andhtml sort of content creator.
It's a lot of different sort of ways to put a publishingand publishing�a little bit�may be a content publisher.
There are different words, digitalcontent creator.
Okay is there a lot of that work around? Isit a kind of hot thing right now?� It is, everybody wants to be the top whenit comes to search.
So if can find somebody that really understands the terms and searchto use and the content to create to make sure their company is being looked out first comparedto the competitors, hands down.
Those people are needed.
Alright cool thank you that makes sense to me as a sort of an SEO job description ifyou will.
So let's keep talking about search engine marketing as a career as a say longterm freelance what kind of numbers are we looking at here? What kind of money can youearn? Wow so you know someone it depends on exactlythe job because sometimes it may be more copy heavy or may be sometimes more�social mediaheavy and understanding those two things can kind of vary.
I would say anywhere in thatlike 30-50 an hour is reasonable.
Certain clients want to higher level and may be afew more things they want somebody that can code as well or understand paper click orhave some experience in that area so might bump up a little bit more of that 40-70.
Sojust kind of depends on the client.
And what kind of if you will portfolio wouldyou need to get a search engine marketing job?You know any sort of samples from you know past jobs or something would be showcasingmay be a company or client you worked for, may be that content and may be those results.
So anything quantitative would be great.
It's like you grow that side of it from 40% to80% or you got a click through at a certain amount showing numbers is very very importantso if you get show how something was originally before you got it and result once you workedwith it that's what they going to want to see.
They want to see the results.
So anysort of numbers is great.
If you have visuals that's great.
If you are a writer on top ofthat being able to showcase that writing inside that's important too.
Okay cool and if you were just out there in the wild, how would you find the SEO job.
Where would you even look? Have you gotten the ideas for me here?You should definitely touch base with Artisan Talent.
We do have a website artisantalent.
Comso you can definitely look there because we do get these roles in various locations inNew York and Chicago, DC and even Los Angles, San Francisco to name kind of few.
So you actually list the jobs when jobs come in, you list them on artisantalent.
Wedo and you can click on them or you can reach out directly through our website and notethat you saw this.
You can go through LinkedIn you can go through we do post on indeed.
Youcan directly connect to us in those ways or say you were in an event and you are a SEOspecialist.
You know okay this is my background.
You guys get this, let's exchange information.
Okay cool thank you so much for your help.
Hey thanks very much for watching this video.
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