Tag: Digital

How can social media and PR work together? Christer Holloman, digital marketing expert, discusses

How does PR and social media worktogether? In other words, how does it both overlap and how is it different? Yeah, I think the PR industry,sort of, doesn't really know what to do with social media.

Traditionally, social media has been owned by the marketing department and because it's a conversation with consumers,PR agencies say that they should be involved because in the same way theyhelp you get covered on national newspapers, we can help you getcoverage or get your message amplified through social channels.

So that's sort of the pitch the PRcompanies did in beginning, especially.

That this is just another channel of PR.

And then you had specialized socialmedia agencies popping up, which was sort of challenging PR companies, sayingyou're working with a PR company that's good at getting you coverage in a nationalprinted newspaper, or in a national TV station, or something, but they are not digital natives,they don't get this new media, they don't understand that operates in this space or exists in thisspace, you should therefore trust us.

So, because social media was considered to be a side, or a separated isolated type of activity, it was quite easy for marketing people to say you know what we're going to hire this social media agency to do our PR in social media channels.

So the challenge that PR companies now have been facing for a while is that how did they create a credible socialmedia proposition within the PR context, because they still argue thatthey are the best people suited to manage a conversation with the audience.

This is what they've been doing for decades, that's what they will continuedoing, and social media is just a new flavour I suppose.

So some agencies have decided to acquire an existing digital businesses, a digital agency, a PR agency.

Some companies have decided to take a couple of their employees and put them in a separate part of the office and call that the social media task force, or whatever, the kind ofknowledge expert hub or something.

And others have kind of giventhem a brand name, try to launch them as a separate business, still within the within the PR company's walls.

I think that's the challenge, how does a traditional PR company convince yourcustomers that you're suitable to communicate with this new audience or over these new channels, and how do you as a PR company decide,do you buy another existing social media PR company, do you create something internally, do you keep your brand or do you give it a brand new identity to kind of separate out and make it clear in the mind's of the customers that this is actually a separate part ofour company and they have a special skill set and therefore you can trust them, you don't have to go to this external company.

So I think that's the main challenges.

Source: Youtube

Can businesses optimise their digital marketing with social media? Christer Holloman discusses

It's clear that when I've seen and spoke to companies there are, often they work in silos you know you've got marketing here and you've got PR, there you've got financeand then you've got production and so on, what are your thoughts on how that'sgoing to change? How companies should now integrate all these functions in termsof social media activity? What sort of things, what sort of steps should companies take in changing the way they work? So kindof going back a little bit to your previous question you know what other problemsare PR companies facing? Yeah, they've been managing conversations for the company for a long time but social media is not just aboutmanaging conversation, social media is a way of interacting with our staff, ofinteracting with our clients our suppliers, it's a way of empowering ourconsumers, it's about reviews, it's about communities, it's aboutthe processes you talk about and realistically can a PR company doall of that? Can we outsource a component to onecompany, or do we need to as a business recognizethat social media is just something that needs to go across the business.

And, yeah how do you address that? I think looking from a company point-of-view anyways.

I mean lot of my clients, a lot of thepeople that I work with are marketing people and I, you know, speak at marketing conferences, et cetera, and what tell them is that although social media has traditionally beenowned by marketing that can't remain to be the casegoing forward, you as a marketing person needs toempower the rest of your business to get behind this.

So rather than tryingto think of it as losing power or losing that ownership think of it as empowering yourbusiness and being a thought leader and being the ambassador and an enabler of social media as opposedto someone guarding or trying to protect your interest.

So, for example, initiating somesort of Centre for Excellence or some sort ofwork group that pulls in not just marketing resources headed up by yourself, but also peoplethat represent customer service, people that represent product development, or HR even, youknow how can HR leverage social media? And help them to understand about bestpractices in different verticals and show them how you've been using Twitter so they can see how they can replicate that for their objectives within theirbusiness areas.

So back to your question social media definitely needs to filterthrough the entire organization, marketing has a good chance to bethe people kinda advocating that, orenabling that, and then again, how does, what relevancedoes a PR company have in that big scheme? I'm not so sure, I think PR isgood for managing maybe customer relationships but I don'tthink they can own and successfully manage that whole integrated, holistic view, of social media that like to see companies embracing going forward so.

Source: Youtube

SEO and Digital Marketing Quotes

SEO and Digital Marketing Quotes search engine marketing and searchengine optimization are critically important to online businesses you canspend every penny move on a website but it will all be for nothing if nobodyknows your site is there them say Google is gone others sayGoogle is taking AP Google is too powerful remember that with search engines unlikeother companies politics the single click to go to another search engine everything I ever wanted to know I justasked a search engine and there's the end there at the least I can do for myclient list share what I've learned good website and optimizing forconversion usually makes for good search engine optimization Leesburg together toensure you drive holiday traffic and conversely that traffic to help you meetyour business goals Google actually lies under users to helpwith our marketing we have a very high percentage of our users who often tellothers about her search engine content build relationshipsrelationships are built on trust trust drive revenue SEO is a marketing function for sure butit needs to be baked into a product not slept on my guy saying after the cake ispain it's hard to find things that won't sellonline online advertising works althoughatlantis especially on search engines like Google and Yahoo they achieve muchhigher revenues online and the websites of publishing kentucky's advertising is very simple in a lot ofways advertisers go where the users go and uses are choosing to spend a lotmore time online marketers need to build digitalrelationships and reputation before closing a sale marketing is no longer about the stuffthat you make but about the stories you tell intend to hire social media of gasoline word of mouth marketing has always beenimportant today it's more important than everbecause of the power of the Internet only love scene when everyone else leftthe first.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Central Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Gold Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Sunshine Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

SEO and Digital Marketing Quotes

SEO and Digital Marketing Quotes search engine marketing and searchengine optimization are critically important to online businesses you canspend every penny move on a website but it will all be for nothing if nobodyknows your site is there them say Google is gone others sayGoogle is taking AP Google is too powerful remember that with search engines unlikeother companies politics the single click to go to another search engine everything I ever wanted to know I justasked a search engine and there's the end there at the least I can do for myclient list share what I've learned good website and optimizing forconversion usually makes for good search engine optimization Leesburg together toensure you drive holiday traffic and conversely that traffic to help you meetyour business goals Google actually lies under users to helpwith our marketing we have a very high percentage of our users who often tellothers about her search engine content build relationshipsrelationships are built on trust trust drive revenue SEO is a marketing function for sure butit needs to be baked into a product not slept on my guy saying after the cake ispain it's hard to find things that won't sellonline online advertising works althoughatlantis especially on search engines like Google and Yahoo they achieve muchhigher revenues online and the websites of publishing kentucky's advertising is very simple in a lot ofways advertisers go where the users go and uses are choosing to spend a lotmore time online marketers need to build digitalrelationships and reputation before closing a sale marketing is no longer about the stuffthat you make but about the stories you tell intend to hire social media of gasoline word of mouth marketing has always beenimportant today it's more important than everbecause of the power of the Internet only love scene when everyone else leftthe first.

Source: Youtube

Online Presence = SEO, Social Media, Content Marketing, Digital Branding, Mobile Friendly Websites

In today's digital age, it's vital your business has what's called an online presence.

If you don't or what you do have isn't very good, it's going to be very difficult to grow your brand, increase profits, and be successful.

And here is another problem: creating a powerful online presence means mastering numerous types of online marketing techniques.

Let's face it, you are an expert in your particular industry, but, unless you have time, energy and a lot of money to waste while you learn from your mistakes, becoming a master at creating an online presence is going to be difficult, if not impossible, and that is why you need online marketing experts like Number One On The List.

We have the expertise and experience you need to increase sales and profits significantly.

That means having an outstanding responsive website that's easy to navigate on all mobile devices and desktops using feature-rich mobile apps across any platform, creating engaging marketing videos, social media marketing and facebook apps to interact in new persuasive ways.

We can do all of this for your business and even more – including SEO, SEM, digital branding, pay-per-click marketing, web hosting and domain services.

Our expert team has years of experience and our customer service is simply as good as it gets – the point being this when you work with us we take care of handling all your digital marketing and do it at an affordable price.

We build your online presence into something powerful that creates long-term sales and an affinity for your brand, leaving you to do what's most important – run your business and take care of your customer.

If that sounds like an excellent idea get in touch with us, with Number One On The List today.

Source: Youtube

SEO: 7 Passos para garantir Sucesso | WSI Marketing Digital

7 Steps To Success in SEO Search engines continue to do its part, Presenting increasingly reliable and relevant results for people looking for information.

This is good news for consumers, and for companies that want to attract more internet traffic – for the following best practices of SEO strategies remain the same and they are still very effective.

1.

Pesquisa of Keywords Choosing the right keywords It remains an important part of any SEO strategy this creates the foundation on which to build your strategy.

2.

Analysis Competition Studying and learning from competitors That they are in front of you in search results You can give a clearer view of the efforts needed to achieve them or even surpass them.

3.

Otimização site The main objective of the website optimization techniques It is to help the search engines to easily understand on which topic your website is about, so that you can position it correctly.

4.

Pay attention to the Domain Authority An important factor in SEO is the authority of the domain of your site – is assigned according to the quantity and quality of sites, blogs, social media portals and directories that are links to your site 5.

Content Strategy The continuous creation of content is still by far the best way to position yourself well the results of online searches, being the main focus on quality and not quantity.

6.

Social Media Strategy The number of social signals associated with your content It is an indicator of the importance of your content to your audience and a demonstration of your online authority.

7.

Measure, Report and Improve Measure your progress is also a critical step to a successful SEO strategy, For quantify and detail the results allows to make decisions that result in improvements.

An adapted work to generate results in search optimizations – we call Adaptive SEO – It means that you can apply appropriate strategies of search marketing And thus reach more customers, increasing sales If you want to learn how Adaptive SEO can help your business, Contact WSI Digital Marketing! (34) 3223-4411.

Source: Youtube