Now friends, let's talk about SEO and see the difference between the White and the Black Hat.
Generic Well, if you came to this video not knowing what SEO, here's a short enough concrete definition! SEO is the art of positioning a website in the first natural results search engine.
So now it will be interesting to see why SEO is divided into 2 parts.
The black and white.
Before continuing to go further, just know that I make this video in the single to inform and therefore I will not give any technical element for achieving the white or black! Come on, let's go to the heart of the matter: The white hat SEO is the fine if I may say, that recommended for continue in a sustainable way on the internet.
To summarize, the white hat practices are that Google advises to make reference efficiently and over the long term (yeah Jean-Bernard, I have generalized Speaking as Google but with over 90% market share.
We will not quibble!) Good afternoon, Google has never said so loud and clear recommendations but masquerade communicate via innuendo to understand good practices to adopt ! Now to the black hat, SEO I like to call aggressive.
This uses less conventional methods.
They are very clearly 'no fair play "Often associated with spam and also so they are well made, they allow to reference in the first places in the short term, unlike the white, but these techniques expose your web pages to Google and therefore penalties for simplicity risk overnight to remove your Google pages.
The black also allows for the Negative SEO, ie, can be used to damage the SEO and of course, your competitors by logical reasoning.
I will not dwell on this because this practice goes against my ethics.
But then, in summary, in the long run, we put on the white hat, on the short term, on the black.
That is all for today friends.
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