Tag: Ethical

White Hat SEO-The ethical way to rank your website.wmv

How do you use White Hat SEO to build your website rankingsusing ethical ways: This involves building backlinks, using aninternal site structure, creating valuable content and writing guest blog posts amongstmany others.

Here's what you can do and you should do whenit comes to SEO with the help of the white hat seo techniques:#1: You can focus on ranking your websites for the long term perspective.

#2: You can do link building or off-page SEO.

Link building basically means to post linksback to your website or to collaborate with other website owners so they post backlinksto your website.

They can either write a blog post and refer to something on your websiteor you can simply post on their website as a guest.

Make sure you don't abuse it.

Don'tdo more than 10 backlinks per website per day.

#3: The ultimate white hat seo guidelines: focus on pleasing your visitors rather thanGoogle.

Keep these two things in mind and you'll definitelybe able to rank your website pretty well.

The users who are pleased with your contentwill refer it to other people which in turn will share it more often.

Google makes the most money when their visitors find what they want.

That's because if a userdoesn't find what it wants repeatedly by using Google, it will try other search engines andleave Google for good.

#4: Use keywords and optimise your webpagesfor certain keywords.

A keyword is a search term that a person usesto search the database of a search engine.

When many people search for the same term,the search engine will display the content based on relevance.

This is why it makes senseto optimise your website for certain search terms that are often searched for.

In thisway, you have a chance at having your website ranked on the first page of Google.

The following are bad practices when it comes to seo:#1: Don't exchange too many links with other websites.

This operation doesn't create more value for your visitors and this is why Google hatesit.

#2: Don't create content just for the searchengines.

The web pages that are created just for thesearch engines aren't read.

Many people after seeing them, revert back to the search engine.

Ensure that you don’t stuff keywords and spam.

The content should be readable and notwritten for the search engines but for the humans consuming it.

#3: Don't post spam on other websites with links back to your website.

This is an inefficient practice and most search engines are able to ignore spam from theirrankings.

#4: Do not pay for backlinks.

Certain people pay other website owners to post backlinks to their websites.

Or the practiseof using link farms to buy links is not taken too kindly by the search engines.

Then Googlewill penalise who accept to exchange backlinks.

If these backlinks are from unrelated websitesor from non unique IP’s which offer little or no value to the consumers, it will be treatedas black hat.

If the links are not gradual but start appearing too fast will also betreated as black hat.

#5: Do not get impatient and indulge in unethicalmeans If it does not seem natural you will penalised.

You cannot go from 10 links to 1000 links in one month and not be noticed.

The qualityof the links will matter more than the quantity.

Earning a unnatural link penalty is not somethingyou want.

Go gradual, slow and steady wins the race.

Any uthical means such as cloakingand deception in any form will not pay in the long run period.

#6: Avoid keyword stuffing hidden content to deceive search enginesAs pointed out earlier don't stuff keywords in the hope of ranking higher.

Read as a humanbeing and check if it makes good reading.

Also there have been some deception techniquesused in the past of hiding the keywords in the same colour as the background which arenot visible to the reader but are used to deceive the search engines.

#7: Nor use gateway pages These are pages that are stuffed with keywordswithin the content and re-direct a user to a landing page.

The readers do not see theactual page but this form of deception is not accepted as a ethical method.

The above are the things you should do and the things you should avoid when it comesto improving your search engine rankings, in simple terms.

The things you should docan be called white hat SEO actions.

I encourage you to focus on implementing the white hatSEO approach on the long term.

Source: Youtube

01-Introduction to Ethical Hacking ( Welcome) By IT Training and Solutions

Hello, my name is hamza, cyber threats are everywhere, and are becoming more aggressive complex and sophisticated.

Enter the white hat hacker, who protects users by diligently seeking out the weak spots so a company can fine-tune their security posture in this course, I'll explore today's threat landscape, dissecting the top attack vectors and motives for attacks.

I'll define ethical hacking and compare the differences between white, grey, and black hat hackers.

Finally, I'll explain the importance of structured ethical hacking in an organization.

This course is part of the ethical hacking series.

If you're ready to lock things down, let's get to it.

Source: Youtube

02-Introduction to Ethical Hacking ( What You Should Know ) By IT Training and Solutions

This course is intended for network administrators, students, teachers, or anyone with an interest in learning more about the concept of ethical hacking and reasons it is important in an organization as part of an overall security framework.

Participants should have a basic understanding of terms and concepts and an interest in the subject.

Now let's get started.

Source: Youtube

03-Introduction to Ethical Hacking ( Hacking Ethicaly) By IT Training and Solutions

The goal of the ethical hacking series is to help system administrators understand how to better protect the assets they manage.

I'll focus on the concepts of ethical hacking in order to explain why it's essential in any organization's overall security framework The tests and procedures I explore should only be executed on your own system or on system that you are charged with protecting.

If ownership and responsibility lie with another party, be sure to get clear written instructions with explicit permission to conduct ethical hacking activities.

Do not investigate , websites, servers, or conduct any illegal activities on any system you do not have permission to analyze.

Source: Youtube

04-Introduction to Ethical Hacking ( Information Security ) By IT Training and Solutions

Companies are faced with numerous challenges to protect the infrastructure Network environments are complex and can include bring your own device, bring your own application, Cloud computing, virtualization, social media and a new technology that is added to the mix on a daily basis.

Coupled with the challenges cyber threats are becoming more aggressive, complex and sophisticated Attackers range from the disgruntled employee, to crime rings and nation states.

The attacks can include cyber crime, hactivism and espionage Every organization and government is a potential target including Sony, Fox, Lockheed Martin, law enforcement, Target and many others.

The attacks are highly organized by skilled and motivated players and have resulted in massive amounts of sensitive data such as credit cards, medical data, intellectual property, passwords, and state secrets being exposed The increased complexity of current cyber attacks correlates to the shift towards more aggressive and coordinated mechanisms.

In addition the attacker profile has changed.

Reported hacking activity began as early as 1971 when John Draper also known as Captain Crunch developed blue box phone phreaking which is achieved by using frequencies or tones to manipulate telephone switching hardware in order to make phone calls.

In the 1980s, an old school hacking group called the PHIRM was founded and published guides related to breaching systems and obtaining information In March 1986, Dark Creaper of the PHIRM wrote How to Get Anything on Anybody And in 1989, he published a guide hacking Bank of America's home banking system The escalation and hacking activity brought a lot of scrutiny, farewell arrests, which led to the group's disbanding.

In 1988, graduate student Robert Morris of Cornell University launched a worm on the fledging ARPANET which is a precursor to the internet.

Morris managed to take down about 6000 network government and university systems.

Morris was discharged from Cornell, served three years probation, and was fined $10,000 Soon afterward, cybercrime began to intensify.

The computer emergency response team or CERT is created by DARPA to dress network security.

And congress passed the Computer Fraud and Abuse Act in 1989 making it a crime to break into computer systems The first DEF CON conference took place in Las Vegas in 1993 right after the internet became public And the first conference was meant to be a party to say goodbye to hackers and freakers bulletin board systems or BBS But the gathering was so popular, it is now an annual event.

In May 2000 the I Love You virus or Love Bug infected millions of computers around the world within hours of its release.

The virus was sent as an email attachment with I Love You in a subject line.

When opened, the message was resent to everyone in the recipients Microsoft Outlook address book.

In addition, the Love Bug ate through every PNG,MP3, and other files on the recipient's hard disk And it's considered to be one of the most destructive worms in history After the attacks on 9/11, the Department of Homeland Security was created and is responsible for protecting the United States IT infrastructure.

One of the key components is the EINSTEIN program.

An intrusion detection system that monitors the internet for unauthorized traffic You can find out more about the EINSTEIN system on the Department of Homeland Security's website Despite the popularity of firewalls, intrusion detection systems, anti-malware and layered security technologies attackers are able to penetrate our fragile data with the scale of a surgeon's blade.

Companies fall victim to attacks for a number of reasons.

Mostly do vulnerabilities which include configuration errors, unpatched systems human error or software flaws.

Companies are hyper vigilant and recognize the importance of human expertise in a complex security architecture As a result, organizations need to continually assess the security measures in place in order to defend against ongoing threats Ethical hacking is an important element of a comprehensive security plan.

As ethical hacking provides a mechanism to test the computer system or a network with a purpose of locating vulnerabilities that could potentially be exploited so they can be addressed.

Source: Youtube