How do you use White Hat SEO to build your website rankingsusing ethical ways: This involves building backlinks, using aninternal site structure, creating valuable content and writing guest blog posts amongstmany others.
Here's what you can do and you should do whenit comes to SEO with the help of the white hat seo techniques:#1: You can focus on ranking your websites for the long term perspective.
#2: You can do link building or off-page SEO.
Link building basically means to post linksback to your website or to collaborate with other website owners so they post backlinksto your website.
They can either write a blog post and refer to something on your websiteor you can simply post on their website as a guest.
Make sure you don't abuse it.
Don'tdo more than 10 backlinks per website per day.
#3: The ultimate white hat seo guidelines: focus on pleasing your visitors rather thanGoogle.
Keep these two things in mind and you'll definitelybe able to rank your website pretty well.
The users who are pleased with your contentwill refer it to other people which in turn will share it more often.
Google makes the most money when their visitors find what they want.
That's because if a userdoesn't find what it wants repeatedly by using Google, it will try other search engines andleave Google for good.
#4: Use keywords and optimise your webpagesfor certain keywords.
A keyword is a search term that a person usesto search the database of a search engine.
When many people search for the same term,the search engine will display the content based on relevance.
This is why it makes senseto optimise your website for certain search terms that are often searched for.
In thisway, you have a chance at having your website ranked on the first page of Google.
The following are bad practices when it comes to seo:#1: Don't exchange too many links with other websites.
This operation doesn't create more value for your visitors and this is why Google hatesit.
#2: Don't create content just for the searchengines.
The web pages that are created just for thesearch engines aren't read.
Many people after seeing them, revert back to the search engine.
Ensure that you don’t stuff keywords and spam.
The content should be readable and notwritten for the search engines but for the humans consuming it.
#3: Don't post spam on other websites with links back to your website.
This is an inefficient practice and most search engines are able to ignore spam from theirrankings.
#4: Do not pay for backlinks.
Certain people pay other website owners to post backlinks to their websites.
Or the practiseof using link farms to buy links is not taken too kindly by the search engines.
Then Googlewill penalise who accept to exchange backlinks.
If these backlinks are from unrelated websitesor from non unique IP’s which offer little or no value to the consumers, it will be treatedas black hat.
If the links are not gradual but start appearing too fast will also betreated as black hat.
#5: Do not get impatient and indulge in unethicalmeans If it does not seem natural you will penalised.
You cannot go from 10 links to 1000 links in one month and not be noticed.
The qualityof the links will matter more than the quantity.
Earning a unnatural link penalty is not somethingyou want.
Go gradual, slow and steady wins the race.
Any uthical means such as cloakingand deception in any form will not pay in the long run period.
#6: Avoid keyword stuffing hidden content to deceive search enginesAs pointed out earlier don't stuff keywords in the hope of ranking higher.
Read as a humanbeing and check if it makes good reading.
Also there have been some deception techniquesused in the past of hiding the keywords in the same colour as the background which arenot visible to the reader but are used to deceive the search engines.
#7: Nor use gateway pages These are pages that are stuffed with keywordswithin the content and re-direct a user to a landing page.
The readers do not see theactual page but this form of deception is not accepted as a ethical method.
The above are the things you should do and the things you should avoid when it comesto improving your search engine rankings, in simple terms.
The things you should docan be called white hat SEO actions.
I encourage you to focus on implementing the white hatSEO approach on the long term.