Tag: Launch

SEO Tips | Launch | App Marketing | Udacity

In the past, people used to find tricksand detours to make Google search engine think that they should beranked at the top of the page.

But the algorithm justbecame smarter than us, and it understands whenpeople try to do evil.

Tricks like writing your top key wordsin white in the background of your page just don't work anymore, but nice try.

That being said there are still thingsthat you can do to help your SEO.

Your best choice is to makesure your website is relevant to the key words thatyou're trying to promote.

If your keyword is pet sitting youreally want to make sure that people that are searching for pet sittingwill find your website useful and will want to spend moretime on your website.

That being said, words matter.

The search algorithm searchesevery single word on the web, including every word on your page sothe words you put on the page matter.

However, don't just packyour site with search terms.

Because the algorithm is going tobe able to tell if they're actually relevant to your site or not.

And if it's actually useful tothe person doing the searching.

So if it's not, the algorithm isgoing to end up working against you.

You're going to want to make surethat you refresh your content so it's always up to date andstaying alive.

If you have quality, growing contenton your site and growing links to your site, the better the search enginealgorithm is going to rate you.

On that note,what other people say matters.

It's even better when other people saythe great things about your website that you would like to say yourself.

For example, if on the first page ofTechCrunch they say that Abarkment is the best pet sitting app, with a linkto our site, that makes us look really good, because they'revalidating that, well, we're awesome.

So this will help our SEO.

However, don't forget thatthe algorithm is smart.

If you try to just buylinks to your site.

That aren't actually relevant,the search engine is going to know.

The more trustworthy your site is,the higher the algorithm rates you.

The title of your page orthe meta data on your page also matter.

Now, this isn't visible to users,it's actually hidden in your code base.

But it matters because it'sused as a suggestion for the title in the Google search results.

This is where you're going to want todescribe your business in an informative and concise phrase.

This is also true for your domain name.

It needs to be easy to read andeasy to understand.

And finally,don't leave your images hanging.

People often forget tooptimize their images.

You're going to want to give your imagesa short, descriptive file name, and in the alt attribute,describe what the image is.

And don't forget to add a caption foreach image.

Your caption should alsocontain your keywords.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

SEO Tips | Launch | App Marketing | Udacity

In the past, people used to find tricksand detours to make Google search engine think that they should beranked at the top of the page.

But the algorithm justbecame smarter than us, and it understands whenpeople try to do evil.

Tricks like writing your top key wordsin white in the background of your page just don't work anymore, but nice try.

That being said there are still thingsthat you can do to help your SEO.

Your best choice is to makesure your website is relevant to the key words thatyou're trying to promote.

If your keyword is pet sitting youreally want to make sure that people that are searching for pet sittingwill find your website useful and will want to spend moretime on your website.

That being said, words matter.

The search algorithm searchesevery single word on the web, including every word on your page sothe words you put on the page matter.

However, don't just packyour site with search terms.

Because the algorithm is going tobe able to tell if they're actually relevant to your site or not.

And if it's actually useful tothe person doing the searching.

So if it's not, the algorithm isgoing to end up working against you.

You're going to want to make surethat you refresh your content so it's always up to date andstaying alive.

If you have quality, growing contenton your site and growing links to your site, the better the search enginealgorithm is going to rate you.

On that note,what other people say matters.

It's even better when other people saythe great things about your website that you would like to say yourself.

For example, if on the first page ofTechCrunch they say that Abarkment is the best pet sitting app, with a linkto our site, that makes us look really good, because they'revalidating that, well, we're awesome.

So this will help our SEO.

However, don't forget thatthe algorithm is smart.

If you try to just buylinks to your site.

That aren't actually relevant,the search engine is going to know.

The more trustworthy your site is,the higher the algorithm rates you.

The title of your page orthe meta data on your page also matter.

Now, this isn't visible to users,it's actually hidden in your code base.

But it matters because it'sused as a suggestion for the title in the Google search results.

This is where you're going to want todescribe your business in an informative and concise phrase.

This is also true for your domain name.

It needs to be easy to read andeasy to understand.

And finally,don't leave your images hanging.

People often forget tooptimize their images.

You're going to want to give your imagesa short, descriptive file name, and in the alt attribute,describe what the image is.

And don't forget to add a caption foreach image.

Your caption should alsocontain your keywords.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube