Tag: Make

6 Big Social Media Marketing Mistakes B2B’s Make – Best SEO Podcast 339

2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

As always I should’ve been a little moreprepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to block it from being indexedby Google, Yahoo and Bing so that way you don’t have any production links actuallyshowing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a good article today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will notice on this side, under– righton my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you ina while, this one’s going to hurt! So, the way that works is that I get a teartattoo every time we don’t get a review and we did not get a review this time so,it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, I may haveto do this, I don’t remember how to do this.

So, we will tell you how to leave us a review,there are three kind of main ways to leave a review.

One of those ways has three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you toour Stitcher page and from there you can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos,which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guruwe’re probably looking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we have a process foreverything which makes us successful for our clients and part of the process is if youwant to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com,you’ll see the green button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was his response to a whole bunch ofrequests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s going on? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

You got some PITFs? Chuck: Yeah I do got some PITFs.

Man, this PITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were alsothe SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at theend of this month, hey it’s going to be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? 2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

Asalways I should’ve been a little more prepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to blockit from being indexed by Google, Yahoo and Bing so that way you don’t have any productionlinks actually showing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a goodarticle today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will noticeon this side, under– right on my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you in a while, this one’s going tohurt! So, the way that works is that I get a tear tattoo every time we don’t get areview and we did not get a review this time so, it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, Imay have to do this, I don’t remember how to do this.

So, we will tell you how to leaveus a review, there are three kind of main ways to leave a review.

One of those wayshas three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you to our Stitcher page and from thereyou can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos, which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guru we’re probablylooking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we havea process for everything which makes us successful for our clients and part of the process isif you want to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com, you’ll see thegreen button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was hisresponse to a whole bunch of requests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s goingon? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

Yougot some PITFs? Chuck: Yeah I do got some PITFs.

Man, thisPITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were also the SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at the end of this month, hey it’s goingto be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? Chuck: Like H E Y, like heeey.

Chris: No.

Chuck: So, Hey.

Com released their top 20 listof marketing podcast.

Chris: Oh! I think you said that, you didsay that, so.

Chuck: Yeah, and so I want to give a punchin the face to them, they say, they’re @heycom1, they said “The @eWebResults #SEO #Podcastw Chris Burres & @Chuck Charles Lewis on 2016 Top 20 #Marketing Podcasts List”.

Appreciatey’all including us and tweeting it and thank you so much.

Chris: Yeah, you know what’s interestingbecause you’re going to want to– Chuck: I’ll take top 20.

Chris: Absolutely, well one of the thingswe say is we’re the most popular and so I’m looking through it, so anytime I seea list I want to like, okay and some of them we say most popular SEO and internet marketing,half the people on the list were other things, like– Chris & Chuck: email marketing– Chris: Specifically, or social m– Facebookspecifically, Facebook.

Pay-per-click marketing.

I mean, that’s a narrow, tiny niche of whatwe kind of cover, so I felt good reading the list.

1) Because we’re on it and 2) because– Chuck: We cover a lot of all of those things,so.

Chris: Yeah, we’re still the most popularSEO podcast on iTunes, so that’s good.

Chuck: Yeah.

That’s what’s up.

Then, that’smy PITFS.

Chris: Excellent, I’ve got a little bitof news, one of them is wonky, I just love this kind of weird stuff where Google actuallyblurred out the face of a cow on Google Street.

Chuck: Oh, just because of face recognition? Chris: Because it was a face! Chuck: Probably that technology.

Chris: Privacy protection.

Chuck: Wait hold on, that is a nose.

Chris: That’s it, that’s an eye– Chuck: That’s a mighty weird looking person,but blurred.

Chris: Blur it out, yeah.

That’s the ugliestperson I have ever seen, but no.

Blur it out.

Chuck: Blur it.

Chris: I thought that was funny.

London couldcrack down or be the next city to crack down on Airbnb.

I had never thought of this, likewhy do you think London or a city might crack down on Airbnb? Chuck: Because they don’t have opportunityto tax it.

Chris: Right, so– right no– that’s– Chuck: Any time they can’t get paid they’vegot to stop this.

Chris: They’ve got to stop it.

And hotels,you know– Chuck: Of course, everybody– It’s the samereason yellow cabs complain about Uber, right? Chris: Yup.

So listen to this, this I hadnever thought of.

Or heard of.

They’re worried that investors are buying properties in downtownLondon so they can run Airbnbs versus you know, driving a property profit.

Chuck: Versus– Why not? It’s going on inHouston right now in front of everybody for the Super Bowl.

Chris: Yeah.

Chuck: Right, like everybody’s– Airbnbis the buzz in Houston right now.

Chris: So, if you buy properties and you onlyneed to rent them out a short number of period of time then you end up raising the priceand so people can’t live there, so I had just never heard that before.

Chuck: I get it, like hey.

Chris: Yeah.

Chuck: That’s part of, part of capitalism.

Chris: Yeah.

Chuck: That’s how it works, that’s calleda loophole, you know.

Oh no wait, you know, I can do this and there’s no legislationpreventing me from doing this thing, it’s legal.

Chris: I can make money and they can’t stopme.

Yup.

Chuck: Well, not yet, they’re going to haveto research it or pass some legislation and vote.

And do all kinds of other stuff beforethat happens.

Chris: Exactly.

In London the rule is thatyou’re welcome to rent out short term, you can only do 90 days a year and like, so howdo we enforce that.

We’ve got to keep track of which residents have rented out a roomfor which number of days and then stop them at 91? It’s either all or nothing to enforcethat.

So, very interesting.

Chuck: Interesting.

Chris: Pokemon Go, their accessory eitherjust came out or is about to come out.

Have you ever played Pokemon Go? Chuck: Nope.

Chris: Okay.

So apparently– Chuck: I have no intentions to.

Chris: Me either.

Apparently– but it’scool.

Chuck: I saw somebody playing it recentlytoo, I was like– I almost tripped them.

When I realized, yeah when I realized that’swhat he was doing, he was looking at his phone, he walked right by, Ah you looking for Pokemon.

Chris: Pfff, there’s one! Chuck: Yeah, so Poke-trip.

Chris: Yeah, it goes back to my– goes backto my– You’re not a real pokeman– Pokemon Go player unless you’ve been injured.

Chuck: Yeah, you have to get hurt first.

Chris: Yeah.

Chuck: It means you’re serious Chris: Let me help you.

Trip.

So, apparentlywhen you’re playing the game if the game’s not open, so maybe you’re checking emailor voice mail or whatever, your steps don’t count.

So you have to have the game open.

Chuck: You have to have– you can’t justbe active but not actually open the live screen.

Chris: [00:10:28] [Indiscernible: an issue?]Unless you buyby the $35 device which is a step counter, so now you don’t have to haveto have the app active–c– Chuck: So I can be on email on one time andI got my device going.

Chris: Oh yeah, tons of walking around, yeah.

Chuck: Let’s go Pokemon.

Chris: Isn’t that interesting? Chuck: Yes it is.

Chris: I think that was good.

And then yousent me a video, I thought it was really cool of being able to ride in an Uber– Chuck: In Pittsburgh.

Chris: Yeah.

Chuck: It’s testing right now, I thoughtthat was really really cool.

Chris: That was a cool video too, yeah.

Chuck: I got some more news too.

So let’sget into some Google news, some more marketing related news.

So now for all my agencies andpeople who frequent Google Analytics like me.

Chris: Yeah, all day everyday.

Chuck: And lets say you have multiple accountsand analytics you’re looking at.

Well, now you can move a Google Analytics property betweenaccounts.

So with the property moving you can consolidate multiple properties into theindividual account, which makes the most sense for them to belong to, right? And then consolidatingthese properties offers the following benefits, like the same set of filters across all yourproperties.

Right, so if you’re filtering all spam and bots and ghost and things likethat, you want to filter all of those out across the board.

You want to do that.

Thenalso, you can easily manage users for those properties, so let’s say you outsourcingsomething, or maybe you need to give access to several properties to one user, you cando that instead of having to do each property individually.

And lastly, you can use thechange history to see all of the events from all of the properties under one account, sothis is just a really cool upgrade for especially people like us with an agency where we’reusing you know, you log into my Analytics it’s probably like 60 accounts.

Chris: Yeah.

Chuck: You know what I saying? And so, halfof those are marketing somewhere, just website only, some are just Pay-per-click, right?And so if I could group these, which now I can, I can look at some stats and some data– Chris & Chuck: across the board– Chuck: a lot faster and a lot easier.

Chris: Well, and also the combining filters,right? Because– Chuck: Because everybody needs a filter regardlessof what property you are.

Chris: So when you add X Y Z URL to a filterbecause it’s a spam filter, ghost filter or whatever, I mean it goes visit then you’vegot to back into each account and add that same URL that’s a pain, yeah.

Chuck: Sucks, exactly.

There’s some moreGoogle news.

Paid ads.

So Google extends the deadline for expanded text ads, remember theexpanded text ads? Chris: Yeah, yeah.

Chuck: So if you’re using Google Adwordsright now they have these standard ad text and right now you can still create new standardads, you can even edit those ads.

That was going to expire in October, Google pushedit out to January 31st and at the end of January 31st you won’t be able to create standardtext ads anymore and the ones you do have, they’ll still be published but you can’tedit them.

You’ll only be able to pause and/or delete them.

Chris: Nice and simple.

Chuck: I get it.

Expanded text ads are theway to go, they’re bigger, they have more characters, you get an extra line of space,you get more information that’s easier to control your marketing verbiage and you’renot forced to use, you know 25, 35, 35.

Like you kind of were used to with the standardtext ads so I’m all for it.

So this almost could’ve been Algo Cat.

Chris: Close.

Chuck: Trip planning.

Chris: Okay.

Chuck: You ever planned a trip? What do youdo when you plan a trip? First thing most people do is probably search the area.

Chris: Search for– so well I search for–my last two searches for a trip, I ended up– one of them I ended up buying the hotel directlyfrom Google, right? And then the most recent one I started my search on Google and startedwith dates and airports.

Chuck: You started with the location? Chris: I started with airport, I think I saidflights from Houston to Vegas bla bla bla.

Chuck: So dig this, trip planning is comingto Google Maps on desktops only right now and it works by first entering a location– Chris: Oh, you’re talking about driving? Chuck: No.

Chris: Oh.

Chuck: Trip planning.

Exactly what you did.

Chris: Okay yeah, the whole thing, yeah.

Chuck: So it first starts by entering a locationsuch as a continent, a city or state that you’re thinking about visiting.

So you putin Houston, right? Chris: Right.

Chuck: And then search.

In the Google KnowledgeGraph you’re going to get an option that says plan a trip.

Chris: Wow.

Chuck: And when you click it, you’re goingto see information about the weather, flight duration, coming events.

Chris: It’s hot.

Chuck: Yeah, it’s hot.

This is what’sgoing on, this is whats not going on, who’s coming to town.

Awesome feature.

Chris: That’s cool.

Chuck: Sucks for people like Travelocity andOrbitz and these guys here because these old same guys are who would be in those searchresults for the search you did.

Chris: Exactly.

Chuck: But if Google’s giving you that informationdirectly in the Knowledge Gra– Chris: In Knowledge Graph, yeah.

And that’swhy I went there right, because Expedia’s right under it, Kayak’s right under it andI ended up going back to those just to spot check and then openly bought directly on theairline.

Chuck: And so, here’s the last one, thisis some Facebook news.

Businesses can now sell in Facebook Messenger.

Chris: Oh wow.

Chuck: Yeah, so you know Facebook Messengerhas already been releasing all kinds of little bots which where a kind of addons that asa business with a verified page you could add to your Messenger account.

Bots like allowingpeople to sign up through your email just through Messenger, or bots that allow peopleto, you know, do other stuff and engage with your company through Messenger.

Well, they’veadded a new bot and now shoppers can now buy products or services without leaving FacebookMessenger.

Chris: Wow.

Chuck: So, you put a product in there andI’m a verified page, we can send you a Buy It Now button and if you tap that you willpay us.

I can dig it.

That’s what’s up Facebook.

That’s my news.

Chris: That’s pretty cool.

Normally at thispart of the show I would read a review and not have this tattoo of a tear under my eye.

Since we don’t have a review that wraps up the potatoes portion of our podcast, it’stime to get into the meat.

Chuck: And so today’s meat comes from TamaraWeintraub and she posted this article on Search Engine Journal of “6 Huge B2B Social MediaMarketing Mistakes to Avoid”.

Right, and these are not just mistakes that people makethese are mistakes you really want to avoid.

She starts the article off by saying “whatif your product or service is something with a long sales cycle rather than a sought-afterconsumer product, or if your target audience is composed of IT managers or CFOs ratherthan moms or college students? You can still reach key B2B stakeholders through socialmedia marketing.

” Great question Tamara and a lot of people I think don’t considerthe fact that the audience you’re going after may not be the typical social mediaaudience, but that doesn’t mean it still can’t be effective because most people theythink social, yeah, they think about moms and college students and Millennials and peoplelike that who may not necessarily fit a B2B mode.

But yeah, if you’re an IT company and you’reusing social media to promote your IT services, then yeah you’re looking to find the businessmanager, the IT person on that– at the company that you’re marketing to.

You’re not lookingto find the president, he’s not going to make that decision.

The VP is not going tomake that decision, it’s usually the IT person that– who you communicate with andso she did some different ways that you can find the right people who are doing the socialmedia marketing.

It’s crucial to understand who you’re targeting and why you’re targetingand what to do.

Matter of fact I said understand your target so you can use the right messaging,the right graphics and the right content and if you don't understand who your target isthen you can’t develop the right content.

So for example, you’re an IT company andyou’re going after you know, IT managers.

Then they’re going to be a little bit moretechnical, they’re going to understand a lot more of the industry jargon, they’llbe more specific in regards to what they’re looking for and then therefore you need to–it’s okay to use IT jargon and that type of language in your content and in your visualsbecause those people understand it.

If you were marketing to let’s say a higher levelperson who just may not understand CAT 5 and all of the things that come with doing IT,then that’s the wrong type of content to use.

You’ve got to understand who your audienceis when you’re creating that.

So she’s got six points, Number 1.

Chris: Number one! Chuck: She says, “Dedicating Resources tothe Wrong Platforms”, then this is a huge B2B social media marketing mistake.

Chris: Yup.

Chuck: The first one is “Dedicating Resourcesto the Wrong Platforms”.

She says, “It’s important, especially if your resources arelimited, that you’re focusing your social media efforts in places that will generatethe most return for your efforts”.

Chris: Quickly.

Chuck: Quickly.

Chris: Yeah.

Chuck: Yeah and anything quickly with socialis usually not happening right, but quickly meaning most efficiently and consistentlydoing it.

And so– and she’s right, right? You have to identify which resources you’regoing to do especially if they’re limited.

That may be a small business a small outfit,right.

You don’t have that many people, then I’m going to suggest that you focuson one social platform and really focus on what you’re doing there or B) use an agency.

In a situation like this an agency kind of has some people dedicated, they have the resourcesthere, they have the kind of skill set in place and so you don’t have to pay for thatlearning curve, but the key is understanding which platform that your audience uses andmore importantly how they use it.

Chris: Right.

Chuck: Right, so it’s more than just identifyingthe platform but understanding how they use it because different demographics use differentplatforms differently.

Right, that Gen X is going to use Instagram totally different forma Baby Boomer– Chris: Yeah.

Chuck: who’s going to use Instagram totallydifferent from a Millennial.

Chris: Yeah.

Chuck: Right, my Boomers don’t use the SnapchatStories type feature in Instagram, they have no idea what those circles at the top of theirnew Instagram looks like.

They just stall the update.

Meanwhile our Millennials probablynever swipe through feeds, they’re probably only using stories, right? Chris: Right.

Chuck: And so to understand how people areusing the platforms, so you can understand how you need to market with it.

Chris: I’m glad you know that because–That was like, in this grouping Boomers and Millennials, I am a Boomer.

Number two! Chuck: Number 2.

“Having a Narrow Definitionof Social Media Marketing”, right you kind of expand what you believe.

Chris: Interesting.

Chuck: She goes on to saying, “Many businessesthink social media marketing just means having a claimed and active business page on Facebook,Twitter, LinkedIn, and other social channels.

But this narrow view of social media– thisis a narrow view of social media marketing”, and it is, ladies and gentlemen.

I need youto open your minds to the possibilities of search– social media marketing, like there’smore than just claiming that profile and verifying it and now you’re there and with moderateactivity.

That’s so 2000, right.

Right now it’s about really engaging, it’s aboutputting out content that generates shikos, right? That generates shares, likes and– Chris: Follows.

Chuck: Follows and things like that.

And soI’d say open your mind to the possibilities of social media marketing like costumer serviceor contest or content promotion or link building and lead generation and all those other thingsthat you can do with social media marketing.

Chris: Yup.

Chuck: Take advantage, it’s not just postingwhat you’re doing for the day.

It’s not just posting the latest event.

It’s sharingyour content, It’s introducing people to your company, it’s highlighting the factthat I’ve been with eWebResults for six years now.

Chris: Six years?! Chuck: This mu– Chris: Six! Chuck: This is the exact type of stuff thatyou can do with social media that helps grow your brain it helps paint your company asan expert.

Take advantage, don’t– get off that narrow definition of what social mediamarketing really is.

Chris: You can do more with it.

Chuck: You can do more with it.

I mean, wehave– we got people like Pizza Hut creating the pizza emojis and allowing you to orderpizzas through Twitter by using the emoji.

Chris: Wow.

I didn’t know that, that’spretty awesome.

Chuck: Yeah, we’ve got the NFL using Thursdaynight football specifically broadcast through Periscope on Twitter.

Chris: Wow.

Chuck: Like these are people who don’t havea narrow definition of social media marketing.

Take advantage.

Chris: Three! Chuck: Number 3.

“Having a One-and-DoneContent Strategy”.

Yeah, that’s definitely a Huge B2B mistake, she says, “What do allsocial media platforms have in common? They’re content driven,” she says, “On Twitter,your content typically only lives for about 20 minutes; on Facebook, a few hours.

But,too often, businesses are struggling to create and share new content multiple times a dayon these sites.

” I agree, not entirely with your numbers only due to the algorithmic changesand the chronological changes that all of these social platforms made.

Chris: Right.

Chuck: Because I know for me, for example,if you post something and I get notified, like hey, Chris just posted this.

If I don’tshiko, if I don’t like it, share, or comment.

Every time I open my phone that’s the firstpost I see, you know what I’m saying? Chris: Okay.

Chuck: Yeah, it’s like, hey, Chris stillpost– You ain’t done nothing and then– Chris: Yeah– What it’s really saying isnormally you do something.

Chuck: Normally– Exactly, normally I do somethingwhen he posts.

Chris: You must have missed it.

Chuck: Yeah, and so that’s way more than20 minutes.

Chris: Yeah.

Chuck: And same thing with Twitter, and Instagramfor that matter.

They’re showing you now results on your feed based off of who you’veengaged with the most, how active they’ve been and the type of content that you’relikely to engage with.

With that being said, it’s still important to not have a One-and-Donecontent strategy.

You must post consistently, matter of fact I wrote down: constantly repurposeand redistribute your content.

Now, pro tip: If you’re going to do this,one of the challenges most people make is man, I have one article that’s called–you know what’s the article, “The 6 Huge B2B Social Media Marketing Mistakes to avoid”How would you repurpose this article? Chris: Right.

Chuck: Right.

She– several ways.

She couldtake– Chris: By the way, you’re welcome becausewe’re repurposing it right now.

Chuck: Yeah, we’re repurposing it rightnow.

You can syndicate it, right? Here’s another way, these 6 different headings willmake great tweets.

Chris: Oh yeah.

Chuck: Right, with a supporting link.

Rightyou could take the intro paragraph to each one of these sections and that’ll be a greatFacebook post with a supporting link back to the post.

Chris: Back, yeah.

Chuck: Right, so you end up with six differentposts on Twitter, six different posts on Facebook that you can put out there.

That’s 12 differentposts for the same article.

Chris: Right.

Boom.

Chuck: Don’t have a One-and-Done ContentStrategy, repurpose.

Chris: Repurp– we’ve told you as audience,listeners, how many times we repurpose this podcast.

Chuck: Yeah, I mean you’re getting it liveright now.

Chris: Yeah.

Chuck: You know– Chris: In two locations YouTube and Facebook.

Chuck: In two locations on Facebook and YouTubeand on our site technically because you can go to eWebResults.

Com/SEOpodcast and watchthe live YouTube feed there also.

Chris: Right on our site, yeah.

Chuck: Then we’ll have an audio transcriptcoming.

Chris: Well the opening freestyle rap is putout there.

We take pictures during the podcast and before the podcast, they get put out there.

Chuck: Then they’ll go out again later ina newsletter and in some social stuff.

Chris: In the blog post the audio is cut outand turned into an iTunes podcast.

iTunes.

Chuck: iTunes, SoundCloud and Stitcher.

Chris: Yup.

Then– Chuck: Wow.

Chris: Yeah, I mean it just keeps going.

Chuck: Yeah it’s– but man, I remember itused to be like five-three things we’re doing.

Now it’s probably like twelve.

Chris: Yeah.

Chuck: Repurposing the same content.

Chris: All over the place.

Number four! Chuck: Number 4.

“Avoiding New Content Formats(like Video)”.

She says that this is one of those mistakes that businesses are making.

B2B businesses they’re avoid new content types like video.

She says, “Does you businessonly post 1-sentence status updates to your social media channels or link to curated content?You may not have experience creating live videos, presentations, or Buzzfeed-style articles,so you use this as an excuse not to try your hand at these tactics, but adding them toyou toolkit can help you engage more of your audience on social media”.

Chris: It’s all about engagements.

Chuck: At the end of the day you cannot bescared to try something new.

Facebook live video if you haven’t tried it yet, shameon you.

Chris: Try it.

Yeah.

Chuck: Try it, you just have to try it becausethat’s the only way and then you get addicted to it.

You find yourself kind of like my wife,going live for everything.

She’s kind of live and we would be walking, oh hold on heeey.

Chris: We’re live, we’re walking! You’relike– Chuck: Look we were on vacation, we come–was in a– where was we at? Atlanta? Yeah, we’re in Atlanta.

Chris: Right.

Chuck: No, we weren’t in Atlanta, we werein New Orleans.

Chris: Right.

Chuck: We were in New Orleans and– Chris: That’s a good place to live streamprobably.

Chuck: Well it is until– Chris: It’s not.

Chuck: Until you’re walking back to thehotel room.

So she was like we’re walking back in the room and so I’m not going toso– you’re just going to keep the live going now, you know.

She’s like, oh yeah.

Alright.

You know, and so– Chris: There is a time to turn it off.

Chuck: It’s definitely the time to turnit off.

But the point is, embrace those things, like take advantage of them and then the goodnews is you can try it.

You don’t have to keep using it.

Right, if it doesn’t workfor you then– or you don’t have the resources to manage it you don’t have to stick withit, but definitely try it because you don’t know what could happen if you don’t.

Bythe way that’s another good reason to work with an agency.

Chris: Yeah.

Chuck: Because usually we’ll have some resources,some content and some other ways to implement some things a lot faster that you may nothave time to do.

Chris: Number Five! Chuck: Number 5, “No Paying to Play”.

Great one, she says, “6 Huge B2B social Media Marketing Mistakes to avoid”.

Chris: And that one got bigger recently.

Chuck: I’m trying to tell you, not payingto play.

Look you got to put your money up, at the end of the day.

Chris: Yeah.

Chuck: She says, “To reach both,” keywordboth, “your existing fans and followers and new audiences within your target market,you need to invest in advertising or sponsored content on a variety of social media sites”.

She’s right.

So when you consider like a sponsored Facebook post or something likethat you get the option to tag people who’ve liked you.

Chris: Right.

Chuck: Right, or friends who’ve liked youand their friends.

Right, and that’s about as much as you can do but once you begin toadd budget, once you begin to go paid, then you could begin to target other interests.

And people who fit that same demographical may not be friends of yours who may not haveliked your company but you can still put your adds in front of them.

You don’t get thatoption with a regular post, you only get that option with– Chris &Chuck: A paid post.

Chuck: And so you have to do that and youmust follow suit with whoever it is, whether it’s a sponsored post or a boosted postor a sponsored tweet, a sponsored Snapchat story, a sponsored Instagram post, you haveto pay to do these things and the key here, another pro tip: Turn your blog titles, turnyour content titles and things like that into memes, alright? Chris: Yeah.

Chuck: And then that way when you do thissponsored Instagram post or this sponsored tweet, this meme has a higher opportunityfor engagement, but more importantly it references the content that’s linked to your site.

Take advantage of it.

If you’re going to pay for it, maximize it.

Don’t just payfor it and get good numbers, right.

That’s what we see a lot of people say I boostedthis post and great.

Chris: It looks like good numbers.

Chuck: And it looks like– it– you know,it reached 3000 people.

Chris: Not surprising.

Chuck: Yeah, not surprising but the engagementwas low.

And because maybe the copy wasn’t right– Chris: Long post.

Chuck: The image wasn’t right.

They targetedthe wrong demographic.

So you have to understand those things and then pay for it.

Chris: So, Pro tip: Our classic “Don’tthrow money against the wall and see if it sticks”.

Have some idea of what you’regoing to spend, what’s the goal and are you going– you know track anything to accomplishthat goal.

Chuck: And track it.

Chris: If it’s sign ups for white paper,if it’s people giving you a phone call just make sure you’re tracking it.

Chuck: Number 6.

Chris: Six! Chuck: It’s the last one of her “6 HugeB2B Social Media Marketing Mistakes to Avoid”.

Number 6 she says, “Keeping your SocialMedia Separate form SEO”.

Thank you Tamara for that one.

This is something I’ve beenpreaching about to people for six years now.

Look, social media and SEO just go together.

They just do.

At the end of the day either you’re going to pay an agency to do it oryou’re going to do it yourself, but either way it goes you have to get it done.

And itwill directly affect your SEO.

Matter of fact she said, “Interested prospectsmay find and check out your social media pages and company profiles and more when researchingyour company, so it’s important that they are up to date and portray a positive viewof your business”.

She’s right in that and not only should your social profiles beup to date but [00:30:31] [Indiscernible] in reverse of that your website should beup to date.

And so all that information that’s on your social, like your bio, and your logo,and your tag line, and all of that, that information should be consistent on your website.

So thenthat way when people do leave your website and hit your social channels to kind of, dotheir due diligence and some background, they’re getting a consistent message.

They send aconsistent branding, they’re getting a consistent look and feel of your company.

The problemarises when you’re doing research and then the company looks good and then you go tothat Twitter profile and you see– Chris: Old branding.

Chuck: Old branding, or the last post wastwo years ago and they got like, you know, no– a whole bunch of– they’re followinga whole bunch of people but no followers and two posts.

Chris: All back to front.

Chuck: Man, you just lost all credibilityat that point.

Chris: Yeah.

Chuck: Make sure your social profiles areactive and up date and consistent with whats on your website.

Yeah, punch in the face toyou Tamara.

Chris: Yeah, PITF, PITF.

Chuck: Great article man, “6 Huge B2B SocialMarketing Mistakes to Avoid”.

I can dig it.

Chris: We hit her up and we’re just now–I tweeted.

The funny thing is that I tweeted it and set it down and I was expecting yourwatch to ring, and i never heard it ring.

Chuck: And you never tweeted.

Chris: Yeah, I had one extra character whichwas weird because when I deleted one character, I had six left.

I don’t know, some odd thing.

I’m sure it was user error, that’s just what it usually is.

Chuck: Yeah, it probably was, I’d bet moneyon that.

Chris: Do we have any What News? Chuck: No What News.

Chris: No What News.

Anything to wrap us up?From your side? Chuck: No.

Chris: Alright.

So, if– first off, if youliked this podcast, if you’ve listened to it before or this is your first time and youliked this podcast, we’re going to ask you to do something really simple for us to helpus out.

We really appreciate it.

What we’d like you to do is just invite three otherpeople, three people that you know to listen to our podcast.

Either listen or tune in,either way– Chuck: Yeah, they can watch live, they cantune in later, they could go download it, but just share or shiko– Excuse me– ourpodcast with three people.

Share, tweet it to them.

Post it on their page.

Chris: Send them an email.

Chuck: Tag them in it, email it to them.

Nomatter how you do it, but three people right now.

Chris: One thing that you– and we’ll wait,let me not distract– [00:32:44] [Indiscernible can’t quite hear] Alright, thank you.

Chuck: Appreciate it.

Chris: Also what you can do, and this wouldbe really nice, is if you’ve got a blog, just mention us in your blog and link backto us.

That would be, you know– Chuck: You can even do those three peoplein the same tweet.

I’m not looking for three separate tweets, you can go, you know: Hey,@SuchAndSuch, @Friend2 and @Friend 3, check out #SEOpodcast.

Those guys are awesome.

”That’s a great tweet for somebody who’s surely listening right there.

Chris: Punch in the face to you for doingthat.

Hey, if you’re looking to grow your business with the largest simplest marketingtool on the planet– Chuck: The internet.

Chris: Call eWebResults for increased revenuein your business.

Our phone number is 713-592-6724.

If you have a referral, so it’s very importantfor you to understand, we do websites– Chuck: Yeah we do websites like full-fledged,customized– Chris: Start to finish.

Chuck: Start to finish mobile friendly, webuild on WordPress– Chris: Responsive.

Chuck: Responsive website design.

Chris: We do that.

Chuck: We do that.

Chris: That’s like step 1.

Chuck: Yeah.

Chris: And then we do social media marketing,search engine optimization, pay-per-click marketing– Chuck: email marketing.

Chris: Al sorts of platforms.

We do all ofthat.

If you have somebody who needs that service, you send them to us, they pay theirbill, we pay you.

We do have a good referral program in place.

If you are in Houston Texason any Thursday, make sure you check out UpSocialNetwork it is the coolest, most cutting edge– Chuck: It is the most dynamic, the most futuristicsocial networking, business networking, all combined in one.

Take advantage.

Chris: UpSocialNetwork I’m leasing yourpotential in your social network.

Go to UpSocialNetwork.

Com and make sure you join us at the next event.

Chuck: Take advantage.

Chris: Yeah, it’s pretty, pretty cool.

Andremember we are filmed live here in Houston, 5999, West 34th Street, Suite 106, Houston,Texas, 77092.

You can get the transcript, the audio and video of our podcast at ourwebsite eWebResults.

Com.

We are the most popular internet marketing podcast on iTunes.

Thatis because of you all.

All of you all.

We’re pointing at you Facebook, you YouTube, andwe’re even pointing at you the podcast listener.

Chuck: Yeah.

Chris: Now.

Chuck: It’s like a virtual point listener.

Chris: Thank you for making us the most popularpodcast in iTunes.

Chuck: Appreciate it.

Chris: Very much, until next time, my nameis Chris Burres.

Chuck: Charles Lewis.

Chris: Bye bye for now.

Source: Youtube

How to Make Your WordPress Site SEO Ready

Hi there.

Thanks for joining us.

Todaywe're going to talk about how to make your WordPress website search engine friendlyand web marketing ready.

We're specifically focusing on WordPress itself,looking at some of the details, functionality of WordPress.

But a lot ofthe issues here you can take and apply over into other sites on other CMSs, oreven an HTML platform.

Your settings will be different and the functionality, butoverall, in general, you're going to get a sense of what you do need to do in orderto be search friendly and ready for a site that can be marketed to the searchengines.

Real quick, this is me.

I'm Stoney deGeyter.

I do web presenceoptimization.

I've got a team of people with me.

And this is kind of my version ofsearch engine optimization or web marketing, where really, everything comesdown to the web presence.

And that is what we focus on, not just one area, but all ofthem.

You can follow me on LinkedIn, Google+ and Twitter, and here is thelocations.

You can also check out my book, "The Best Damn Web Marketing Checklist.

"And, of course, there's my company, Pole Position Marketing.

We can help you outwith any of your web marketing needs.

All right, so let's jump into this and talkabout setting up your blog.

And again, we're kind of focusing on WordPress here,but overall, we're going to take a step back and look at, what you need to makeyour blog, or even your website, search engine friendly and ready to be marketed?First of all, you've got to choose a blogging platform.

There's a lot ofdifferent platforms, a lot of different options.

Really, what you've got to do islook at what you need.

Do you need something easy? Do you need something lowcost, or is cost not an issue for you? Do you want something that's more robust, andmaybe you have to pay for, or a little bit less robust, but you get that at a minimalexpense? You also want something that's search engine friendly.

And overall, if you are planning to engage in web marketing, youwant to make sure you have ownership, and that is crucial.

You don't want to be on ablogging platform that doesn't give you that ownership.

And there are a number offree blogging platforms that are very good for people who just want to get out thereand start blogging, and ownership isn't a critical issue.

You've got Blogger,LiveJournal, tumblr, posterous, all of these are free platforms that you can justjump on, create an account and start blogging.

Now, the content, it's yourcontent, but the platform, because of the way it's set up, it's on their domain nameand they own it.

They can shut you down at any time and you lose all of your content.

They can decide if they go out of business, you lose all of your content.

Sothere's some setbacks to having these free platforms.

They can be very good, butagain, depending on your needs, if you're looking for long term web marketingability, you really want to look beyond these free platforms and go with somethingthat is hosted, which means you buy your own domain name.

You pay for web hostingand then you install these platforms on your server space.

And again, there are anumber of options here.

You've got Squarespace, Joomla, Drupal, concrete5,TypePad, Movable Type and, of course, WordPress.

And that'spersonally my favorite.

But you have a lot of different options, so you want to lookat these and figure out what's going to work best with the platform that you're onor with your web host company or whatever your needs are.

Let's look at a few of thedifferences between the two.

Free platform, obviously, it's free.

Hey,that's great.

The hosted platforms, not so much.

You do have to pay for the hosting.

You got to pay for the domain name, but other than that, some of themare free beyond that.

Some of them, you might have to subscribe to, pay something.

But again, you just got to look into those variables and those differences.

Thefree platforms, like I said, you just go in, create an account and it's done.

Thehosted require a little bit of technical set up.

You might have to do someinstallations.

Some web hosts do easy installs for WordPress and some ofthese other platforms – kind of a click of a button.

So it can be very easy, butagain, it is going to be a little bit more technical than the create-account-and-gotype.

The free versions, easy templates, but you're going to get a lot ofsimilarities.

The hosted platforms, you have a lot of customizability, but youhave a lot of options to customize what you're trying to do, the look and feel of your site.

And you can really own it.

The free versions, you get a genericURL versus the hosted versions.

You can buy the URL of your choice as long as it'savailable.

So you have a lot of options there.

The free version, very fastindexing in the search engines because they host those, free versions havea lot of different blogs on there.

There's regular content going out, so the searchengines are aware of that and they're regularly going out and indexing thatcontent.

On the hosted versions, you're going to have to do some promotion on yourown.

And that's where the web marketing aspect comes in and whatnot.

The freeversions, as I mentioned, you can be censored.

You do not own that content.

Youdo not have the freedom to say and do whatever you want.

They can shut you downwithout any notice whatsoever.

The hosted version, you own the content.

Even if yourweb host shuts you down, you can take your content and move it to another web host,again, provided you have backups, which I highly recommend you always back up yourdata.

But if your web host shuts you down because they don't like you, you can takeyour content and you can move it somewhere else, get it set up and you're good to go.

So, you got to look at these and decide what is the direction that you want to go.

And of course, that decision is entirely yours to make.

I'm not going to try and influence that decision in any way.

However, what I willdo is just continue on this presentation with the idea of focusing on WordPress,not because it's any better than anybody else, but, you know, because it is.

So,let's look at setting up a hosted blog.

First thing you got to do is buy yourdomain name.

Look for the domain name that you want.

There's a lot ofoptions still out there, and of course, everybody thinks the good domain names aretaken, especially all the good dot coms.

And that may be true for the most obviousthings that you're looking for.

But that just causes you to get a little creativeand maybe look for something a little less obvious.

And just look around and do somedigging until you find something that really works for you.

You want to findstellar hosting.

It's really important.

Hosting can make or break a website.

Ifthe hosting's bad and it slows your server down, or you have a slow server, you'regoing to have trouble connecting with people.

They're not going to want to waitaround for your site to load.

And then, you want to make sure that you installyour blogging software.

And if you got platforms such as WordPress, you can usethat for a blog.

You can use that for your main site, or you can use your main site,you know, do that separate and just install WordPress for your blog.

Buteither way, you do have to install that platform if you're going the hosted route.

So you might want to get a developer involved to help you install that, and, ofcourse, customize it to your liking.

WordPress used to offer a five minuteinstall, and I'm not sure if they do that anymore, only because I haven't gotten inand installed WordPress in a long time.

But a lot of them are one click installs,whether it's through WordPress, or whether it's through your web host company.

Theymake it very easy now to install.

It requires very little technical capability.

I'm not a programmer, but I have installed a number of WordPress sites using thatfive minute install option.

Just make sure you install it in thecorrect place, and then you got to find a theme.

Find something that fits yourpersonality, that's going to work for what you're trying to do.

Or get a designer whocan customize, a designer and a programmer, who can manipulate.

Maybestart with a basic theme and manipulate that for you into something a little bitdifferent and something a little more fitting for what your needs are.

Okay, sonext we're going to move on to optimizing your WordPress site for search.

And thisis where we're going to get into the settings for WordPress.

And this will bespecific for WordPress, but whatever platform you're using, you might look forsimilar settings and see what are the options, what are some of the things thatyou can do.

The first thing you want to do is set the default address to use www.

,or set it to use without.

You want to just put in your domain name and put that inthere.

And right here under general settings, site address, make sure you getyour full URL in there in the way that you want it to, whether you want to go https,if you're going with or without the www.

Make sure you put it in here and then usethat consistently throughout the website when you're doing any linking or anythingelse that you're using that format.

Allow search engines to index your site, andthat's very, very important if you want to get out there and let the search enginesfind you and let other people find you through the search engines.

So find thesetting that allows you to turn on search engine visibility.

This is a great featureto click and say, no, I don't want anybody to come to the site when you're indevelopment.

When you're setting up a domain name and you don't want anybody togo there, if you don't have a separate development server, you can click thishere.

It says, hey, you know what, search engines, don't come to my site.

Leave me alone.

Just make sure when you roll your siteout, you're ready to go live, you come back and you uncheck this.

Otherwise,you're going to have trouble and wonder why people aren't coming to your site.

Onelittle thing, one little check box can make a world of difference.

Next, you wantto set your URL structure.

And this is setting the structure of all of your postsand pages and posts going forward, how do you want them to read? And WordPress has afew different options.

You got the default, where does a parameter pageequals whatever.

You can do it date and time.

You can do it month.

You can do anumeric number.

My preference is to have the post name be used in the URL.

And youcan usually edit the post name and tweak these in the settings or when you're doingindividual posts using some plugins or whatever.

But this is the best thing thatyou can do is just, very simply, just say, you know what, by default, use the postname.

And that way, it creates a more readable URL, not just for search engines,but for visitors who are looking.

They can look at the URL and go, "Oh, I know whatthis is about.

" And that's, you know, kind of a SEO thing that we try to do.

It's notjust for getting keywords in the URLs for search engines, but just making sure thatthe URL is something that can be read and understood by somebody looking at that.

And configure your meta information.

We have a tool, or there's a tool calledYoast SEO plugin.

And that has a lot of great functionality and features.

And inhere, there's titles and metas.

And you just want to make sure that you set somesettings here that will help the search engines get to the pages that they needand they leave alone the pages that you don't want them to get to.

And in thiscase, we're telling them, "Hey, you know what, stay out of archives.

" Archives arejust kind of a way to go back through.

And, you know, you got several differentways.

You know, here I'm going to go to 2012.

I'm going to go to 2017, January.

And they create extra pages by going through these archives and the searchengines don't need that.

It's creating a lot of additional URLs if you allow themto index that versus if they don't index that, they can still get the posts byfollowing page two, page three of the normal feed line.

But with the archives,you're creating a lot of additional URLs that you just don't need.

And it's justgoing to slow things down.

You want to get the search engines to focus on the contentthat matters.

You also want to make sure that you add the no ODP, meta robots tag,site wide.

And this just tells the search engines to not use the open directoryproject directory as your title and description.

And it gives you more controlof your title and description, rather than another directory that Google willsometimes spider and transfer that information over into their results whenyou see your site come up in the search results.

So this gives you the option toshow what you want to show, rather than what somebody else titled your websitefrom a third party directory.

You also want to clean up your head code as much aspossible.

There's a lot of junk that goes into your heading code and Yoast gives youa good way to, you know, just get a few things out of there.

One of the big onesis the short links.

And here, you can hide short links for posts.

That is a prettybig deal because WordPress puts in, by default, a short link URL.

And that URLcan be spidered, and it creates a secondary URL that can end up in thesearch results competing for space.

So you just want to get rid of that.

There's nopurpose, no value in that overall.

I'm sure somebody, somewhere has a needfor that, but for marketing purposes, it's good just to get rid of that and pull thatout.

You also want to optimize your pages and again, this is where the Yoast plugincomes in handy.

It gives you some options for optimizing your title and your metadescription.

Use this for every post and every page on your site so you cancustomize the title tag, customize your meta descriptions.

Now, again, we're notlooking just at keywords here, and what keywords can we get into the title andmeta description.

But how can we make those things compelling? How can we writea compelling title that makes somebody say, "Yeah, that's what I'm looking for.

I'm going to click in there, and they're going to deliver the results I want.

" Samewith the meta description, you know, use that to draw people in and encourage themto click on to your website.

Set up redirects.

If you have any URLs that areredirecting, there's some tools that you can use to automatically redirect if youchange a page, you change your URL from one thing to another.

The redirect willautomatically go into this, but you also want to look at, if you are deletingpages, URLs from your site, make sure you redirect those to the next closestcounterpart.

And this is very important because search engines come and they finda lot of dead pages.

They're going to have a hard time filtering through your site.

It provides some kind of signal that says, "Hey, you know what, your site's notreally being kept up a lot because you've got all of these dead URLs.

" And the worstthing about that is if those URLs have any kind of link value and they're suddenlygone, that link value will not stay on your site.

It'll just be lost.

If you putin the redirects from any page that has changed and the URL that has changed,you're able to maintain a good chunk of that value that that nowdeleted page, has, and you're transferring that value to another page altogether.

Okay, so let's talk now about optimizing WordPress for your visitors.

There's oneaspect of optimization, which is optimizing for search engines.

And theother aspect is your visitors.

You want to make sure that you deliver a good visitorexperience for everybody who comes to your site.

One of the things you want to lookat is if people are reading your blog through a feed, do you want to give them asummary of the post, or do you want to give them the full text of the post? Now,this is a personal decision for you.

Now, there's pros and cons either way.

If yougive the full text, then when somebody reads your, or pulls in your site throughtheir feed reader, they can read the entire post right there, and they can geteverything they want.

Some people say, "Look I want to do a summary because Iwant to encourage them to click into my site and then read the full post.

" Prosand cons of that, fewer people will read your content if they have to click to yoursite in order to read it.

But at the same time, you are getting that traffic, andyou are giving people an experience beyond just the post or that particular bit ofcontent in their RSS feed.

They are able then to move on and see other things anddo other things on your site that you might want them to do, such as downloadeBooks or buy some products.

So you just got to weigh the pros and cons and decidewhat it is you want to do there.

You also want to offer related posts.

At the end ofevery post, don't just end there.

Give people some place to go.

Now, there's alot of different things you can do.

You can put advertisements at the bottom ofyour posts.

Say, "Hey, look, download this eBook.

Here's some comments.

" You want toput that in.

But a great thing to do to keep people engaged on the site is, here'smore content that's similar to what you're reading that you alsomight be interested in.

So look for opportunities or pluginsthat'll add these things in there.

Make sure it's styled well so it doesn't justlook like, hey, you just throw this crap on there, but it looks like a good part ofthe site.

And it really draws people in, gives them the opportunity to say, "Youknow what, I'm going to go from here.

There's something else I want to read.

Let's keep reading.

Let's keep exploring this site.

" Allow comments, and a lot ofpeople now are not allowing comments.

They figure, hey, social media is where peopleare commenting now.

They're putting all their comments on Twitter or Facebook orwhat have you.

And you can go that route.

I still think having discussions on theblog is important and it is valuable, even if it's not a lot of discussions.

But justuse that.

Decide if you want to allow those comments, and if you can really useit to engage with your audience, I suggest that you do that.

If you shut downcomments, especially if you're new, you're going to have a hard time interacting withpeople and really building an audience, because people will read the post andthey'll go away.

And unless you're really monitoring your social streams, and peopleare out there commenting on the posts, on the social feeds, then you're going tolose an opportunity to have to build that back and forth engagement with yourreaders, because most people won't go from your blog post to socializing it with acomment.

They might socialize a post, but what you're looking for is feedback.

Andthe comments on the site do help you get that feedback from them.

Allow visitors tosubscribe to the comment threads, and this is important.

You know, if somebody postsa comment, give them a chance to say, yeah, you know what, let me know ifsomebody follows up.

I know when I go to a post and I put a comment, I want toremember, you know, to stay engaged with the conversation.

But I'll forget to goback to that post.

So when you allow people to subscribe, they get notifiedanytime a new comment is made.

And it allows me to read those comments throughmy email, and then I can go click back into the post, continue the conversationessentially, from there.

But if you don't have this option, then alot of times, once a comment is made, it's out of sight, it's out of mind, and youdon't get any further engagement, even if somebody is trying to engage with them, oryou are trying to engage with them on the comments.

You want to make sure youprevent spam.

CAPTCHA is a great way to prevent spam.

There's also a plugin calledWP-SpamFree that does the same thing, a little bit, just more behind the scenes offiltering the spam out.

But you want to make sure that you only get valid people,and these plugins, they'll do a great job.

They're not perfect, and they certainlywon't weed out human spammers.

But it will weed out most of the computer generatedstuff.

So this is a good way.

If you don't prevent the spam comments, you just getinundated with comments, and then you got to sort through them and delete, delete.

And you just want to focus on what's valuable and what you can engage with.

And, you know, speaking of engagement, you want to engage with your readers, andhere's another way, you know, using some of the discussion settings is get an emailfrom the system, from WordPress, anytime somebody posts a comment or a comment isheld from moderation.

This is so you know somebody's commenting.

A lot of times,unless you're in your settings, you're in WordPress every day, you don't know thatsomebody left a comment.

So you set these setting to say, "Hey, notify me,WordPress, if somebody comes and engages with my site.

Notify me if somebody postsa comment, so I can get in there and reply to that comment as quickly as possible.

"If you don't have these settings, like I said, then the comments can just come andgo, and you'll miss an opportunity to engage with your audience.

And, you know,that's not what you want to do when you're building a blog.

You really do want to stay engaged.

Prep your site for social media.

Another optionin the Yoast SEO plugin is to add open graph meta data, and this is like metatags, but it's specifically for social, where you can customize titles anddescriptions different for social media than you do for search.

So make sure youadd that information there so it is social friendly.

Append custom message on the endof a post.

This is a great way to keep people engaged or to move them into otherareas of your site.

You can create a message, a sales message.

We often use itfor advertisements for eBooks or downloads or other things such as that, where wefeel like, "Hey, this post is about this.

You'll be interested in this next thing.

"Maybe it's an advertisement for our services.

A lot of times, it's justkeeping people engaged with the content itself.

You want to set up social sharingspecifically.

On each post, every person should have the ability to socialize thatpost, at least on the main social platforms, whether it be Twitter,Facebook, Google+.

Give an option that people say, you know what? I like thisarticle.

This is good information.

I'm going to share that.

One click of thebutton, it goes to their platform.

The link goes out.

Make sure you have that.

Ifyou don't have social sharing set up, there's just a good chance people aren'tgoing to socialize it, because that makes it easy for them.

And it's a reminder.

They see that and go, okay, yeah, I do want to share this.

If they don't seethat, they don't have that option, they're just going to keep going with theirreading and forget all about it, even if it is a good article that they findvaluable.

The social sharing icons just prompt them to do those things.

Okay, sowe're going to go and look at a couple housekeeping things, overall, things youwant to keep in mind for your site as you build this up and build an audience andbuild a destination for people to come to.

First thing, back up your database.

On aregular basis, get a plugin that allows you to back everything up.

Now, your webhost should have a backup of your database.

They should be doing that, butas we know, sometimes bad things happen.

I'm a believer in backing up my backups,so what you want to do is take the opportunity on a weekly or a monthly basisto go in, back up your databases and move them to a hard drive somewhere or put themon your computer somewhere, where if something happens with the server, if theserver crashes, or somebody does something and everything's lost, you still have yourinformation and you can easily, again, take that somewhere else, reinstall it,get all your stuff back and working again.

You want to find and fix broken links.

There's a broken link tool for WordPress.

Now, some platforms don't allow everyplugin for whatever reason, so these may not all work with you.

But there's a greatplugin that will just constantly monitor your links on your site, and anytime itfinds a broken link, it'll put this in this dashboard.

And with one click of abutton, you can fix any one of these broken links, or you can fix dozens ofthem at the same time.

So this is a great tool just to keep your site tidy and up todate, especially blogs, when you're linking off-site to other third partysites.

Over the years, those sites come and go, and you're building up a host ofbroken links, which isn't a big deal because those are old posts.

But ifsomebody does find that post, they click on a link, you know, it's better just toremove the link entirely than to have them click on something and go nowhere.

So usethis just to keep your site nice and tidy.

And you also want to install GoogleAnalytics.

This is a site wide issue.

You need analytics if you want to know howyour site is doing, what your visitors are doing.

So install the code there and makesure it's working.

Do a few tests.

Make sure you'recollecting the right data, because you do want to be able to use that, even ifyou're not digging into analytics on a regular basis, now, you want the abilityand the opportunity to do it down the road.

Cache your site for faster loadspeed.

This is one of the things (page speed) that is very important now, andit's becoming more important for search engine rankings, especially for mobiledevices.

So, use plugins that allow you to cache the site, so it can be loadedfaster.

And once somebody comes to the site, it basically takes a snapshot ofthat, so the next time they come, it doesn't have to reload the entire site.

It's just got to pull from that cache, and it goes quick.

It only needs to load newinformation that wasn't there before.

So this is a great tool just to speed thingsup a little bit for you.

All right, finally, we're going to talk aboutestablishing your message.

And this is all about just being who you are and finding away to connect with your audience.

The first thing to do is find your targetaudience.

Who are they? Are they other bloggers? Are they executives? Are theyhobbyists, professionals, DIY'ers? Who is it that you are trying to reach? And itmay be more than one of these, and it may be somebody completely different.

But theaudience that you're going after will determine what your message is going tobe.

It'll be used to determine what kind of posts you write, what kind of tutorialsyou write.

The information that you put out there is going to be vastly influencedby who you are really trying to speak to with your blog.

And what is it you wantthem to learn? Once you know who it is, what are they coming for? Or what do youwant them to get out of your site? And this is very important, because a lot ofpeople, they just blog and they don't think these things through.

And therefore,they never really resonate with their audience.

They know who they're targeting,but they don't know what they want their audience to do with that information.

But, you know, you need to know, what are they coming to you for? What are you goingto provide that's unique and of value to them? Because the truth is, everybody'slooking for something.

Every search starts on the basis of somebody is looking forsome type of knowledge.

They have a question, who, what, when, where, why?They're looking for education.

How to-, ways to-, ideas for-, and they're tryingto build knowledge by news, events, opinion.

All of these things areimportant, and there's all kinds of different ways to really connect with youraudience.

But you got to figure out what they're looking for, who it is that'slooking and what you want them to learn and to leave with from your site that's ofvalue.

And then use keywords.

You know, you got every searcher that's a differentsearcher, they have a different interest, and they have a different need.

And yougot to put these pieces together to figure out what is the message that you want thatis needed to hit that particular searcher with that particular interest, with thatparticular need.

And now you have a piece of content.

And then you've got adifferent searcher, with a different interest, and a different need.

And thatwill produce a specific piece of content.

So be thinking about these things.

Witheverything that you write, who are you trying to reach? What is their interest?What is their need? And how do you craft the content specifically for that thing?And you have to always understand the intent of the searcher.

Just becausesomebody types in a keyword, and you say, "Hey, you know what, my keyword isrelevant to that.

" Well, maybe it's relevant to that, but that may not be theintent.

You might produce a piece of content that's relevant to that search orto that keyword, but it's not relevant to the intent of the searcher.

And there'sfour basic categories of searcher intent.

There's research, shop, buy and then theinformation seekers.

The first three are part of the sales cycle.

And this is forsites that sell a product or a service.

People are looking for a TV, or they'relooking for a wide-screen TV, or they're looking for a Sony wide-screen TV.

Thoseare three different types of searches, search intents.

And you want to land thosepeople on very different pages based on each of those intents.

For bloggers, theinformation, that's the category that's most relevant for you.

And if people aresearching for, you know, TVs, well, that's a bit broad for information.

That'ssomebody that's just kind of starting the search.

They don't know what they want.

Soyou want to dig a little deeper and look for the how to's, the what to's.

Look forthe information that teaches somebody something, not just about a product or,you know, "Hey, I'm trying to get you to buy a product.

" But it really goes beyondthat and educates them.

That's the information, those people seekingknowledge.

And you really got to know your searcher intent, so whenever you'retargeting and going after, "Hey, I want to get people who are searching for thesekeywords, " make sure you deliver the content that they're looking for based onthe intent of their search and where they are in that whole search cycle.

Well,thank you very much.

I hope you got something of value from this.

And, ofcourse, you can check out my book at WebMarketingChecklist.

Com.

Source: Youtube

Internet Marketing Tools to Make Your Tasks Easier

Internet Marketing Tools You Can't Live Without Coming up with a wonderful idea, as an InternetMarketer, will not bring the cash in.

You must carry out the idea in a way that bringssuccess Doing everything on their own – this is themantra of many Internet Marketers.

Keeping track of online sales as they come in.

Insteadof responding within our responder, they use their own e-mail client instead Instead, these people should use tools specificallydesigned to get this work done, making their lives much easier in the process Micromanaging every detail of the process- they want to do that too! It's not wrong to do it.

The following information will showyou the best tools every Internet Marketer should have under their belt Content management is key to success online.

You need a great system for this, whether you are a blogger or not.

Each website hostswill have different content manager is available for you to use This would include WordPress or Drupal.

Thecontent that you have, on your website or blog, can be managed with these applications Some are quite simple.

Others can be complicated.

Start with something simple! This is the best way to get your feet wet.

And then, as youprogress further, you can advance to more complicated varieties of these content managementsystems Whichever you choose it's easier than codingand publishing every page on your site individually If you want to succeed online, an advertisingsystem must be established.

Working with a company that has a stellar reputation witha system already in place is what you need Using Google AdSense is a viable option, butthere are other choices that you can make.

Looking into working with an advertising serviceis something that you should consider You can also use software to track the adsto accomplish the same task.

They can help you track both your advertiser payments, andmoney that you make Every time that you make a sale, these servicescalculate the transactions and payouts for you.

They charge a small fee, but it is wellworth it in the end It is certainly possible to keep track ofthe money you bring in and the money you send out with a pen and paper.

You could also doit with Excel It's better, however, to invest in some solidbookkeeping software (especially if you cannot afford to hire an accountant).

Using the softwarewill allow you to go from simply jotting numbers down to taking into account your expensesand income made This will make it so much easier for you whenyou need to file your taxes or if someone needs your financial information (like yourbank) Quicken, QuickBooks, etc – these are all goodchoices Why do everything all by yourself when thereare so many tools out there that you can use to streamline things for yourself? Don't thinkfor a second that using tools lessens your control You will gain time by using tools.

You willactually earn more money by using the tools we have discussed in this video.

You get thetime you need to do the work necessary to earn more cash from your online business.

Source: Youtube

How to Work From Home Jobs Online 2017 and Make Money Full Time Online Internet Marketing Legitimate

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seeds,home business 2016,home business 2015,best home business 2015,best home business 2014,office home & business 2013,home business ideas 2015,3d printer home business,sims 4 home business need tools people need education people need to learn how to do things so because i'm in the people help industry i always make money online because i'm always I always have an opportunity to solve someone's problem work from home; how to home online; legitimately; effectively; in indian; online 2017; full time; india; and make money; part money internet marketing; business; based start a at jobs; lyrics; jobs 2016; legitimate for moms; you can today; mom; no phone; job opportunities; this is the mindset that I have in my business now three now whenever my first three and a half years I was in a desperate mindset where I needed to make money all the time I wasn't interested in solving people's problems I was just data entry; assembly amazon; earn agents; august 2015; business ideas; best customer service; call center; chat companies; center service dad; edu review; easy american express craft hilton institute; institute hindi; tamil; experience; kids; out legit; legit mike; mom schedule; routine; non phone recruiting; scams; needle philippines; paycheck; positions; revenue; revenue sykes typing transcription; tips; tutorial; uk; real 5th harmony; import/export; with stay productive; canada; ideas opportunities whisperer; opportunity; expert; women; tax focused on making money so that is the key and difference between today and before and when you have that mindset when you understand that it's about solving people's problems it's about being a problem solver then you'll understand our industry properly and learn how to properly work from home or start a home business right so I got my deductions; success; fast start; australia; building the advantages; movies pleasure; success academy; home涫ṷ눩 쾬뚶굺; care health checksoft & cleaning catering cooking cake depot operation; delivery daycare plan; diy d9hu theater projector; design empire blueprint; blueprint ray higdon; embroidery ebay men; ladies; women global seth godin m&g good kerala; leads; labs; opportunity low cost motivation; mickey singh; malayalam; marathi; small machines; manufacturing homemade my network; news; networks 1; office; organization; office tour; home滫⊝戴❺; successful products; pro; ofitable ts quicken intuit reviews; rental facebook links there my phone numbers there and if you just want to jump ahead and you can check out the link click the link it will redirect you also have that I you know I do motivational content and stuff to my youtube channel subscribe to my channel on every so often I used to remodeling repair renovation running computer setup; summit; solutions; sri lanka; server; song; stories; secrets; taxes; savings; training; telugu; home滫⊝﫚 瞫; t shirt video; woodworking; chennai; hyderabad; do motivational mondays i kind of slacked off and that but I still crank helps a lot of different motivational content you can check out my playlist there it is a very powerful playlist not touching base on certain things that you know our key ingredients to have into proper minds that transitioning from what I call the slave mines that where you know this we rely so much on the system that we because that we no longer depend on ourselves to solve their own problems so I look forward to talking to you I not good luck with life and he prosper heavily in 2017 peace.

Source: Youtube

How To Make Money Online – A Beginner’s Guide

How To Make Money Online: Ten years ago seventeen percent of the world's population was using the internet on a regular basis and only ten years this number has jumped too close to fifty percent the fact of the matter is for anyone that hopes to eventually own their own business work for themselves or even become financially independent the internet is the key there's a lot of money to be made in the first part of this video we're going to take a look at four very different methods that people are using as we speak to make money online if you want to skip ahead to a method that interests you the most you can check out the description box to skip forward after that we're going to talk about exactly how you can learn to do these methods and start making money yourself so let's jump right into it alright so the first method that we're going to take a look at is affiliate marketing affiliate marketing is essentially when you refer someone over to a product it could be a digital or a physical product and you get a percentage of the commission so let's say for example i am interested in buying some self development books so I'm your average consumer and I type in top self-development books of 2016 and these are the search results click on the first link like most people do and it redirected to a page that's essentially a review page about what this guy thought the best books of 2016 art and i'm scrolling down and all this book stands out so i click over here and as you can see this is actually amazon link it redirects you to Amazon what this guy is doing on his website is he's actually using what's called an amazon affiliate let's say as a consumer I do decide to buy this book i added to my cart what will happen is Amazon will pay this blogger a percentage of this $17 and for amazon it ranges anywhere from six to fifteen percent let's say ten percent he makes about a dollar seventy cents and you might say well that's not that much money the great thing about amazon is if you decide to buy another book let's say this one this one stands out and I decided by this one amazon will also give you a percentage of this book for the next 24 hours anything you buy on Amazon will give this person a percentage of everything you buy another way to find affiliates is by just typing in any company and the word affiliate we're going to use move for example move a website that sells business cards and i typed in affiliate brought me to this page and over here you can see a commission structure as you can see for every customer I bring over to move that decides to buy I get eight dollars and every time they return I get another 250 and the great thing about failure marketing lies in the fact that you don't need to invest anything to start making money all you have to have is some form of traffic which is why the majority of youtubers the majority of bloggers all use affiliate marketing alright so the next method that we're going to take a look at is Instagram Instagram is actually considered to be the most profitable social media platform because well everything is very visual think of it as window shopping so let's take a look at how this page millionaire dream with 250,000 followers is making money the first thing you notice right here is that he has a link in his biography if we click on that link let's see where brings us Wow brings us to a webinar page and on this webinar page you can see that this is primarily probably his main form of income he has people sign up for the webinar only 500 spots and he probably sells a product a digital product over here let's look at another page motivation mafia these guys have a lot more followers 1.

6 million okay perfect so you can see right here this is what's called a shout-out basically he made a post and in this post in the caption he shouted out another page this agent Stephen guy what this is is a way to promote another person's page and these ppl other pages are going to pay large sums of money to have someone give a shout out to them i believe the rate is if you have a hundred thousand followers it's fifty dollars for shoutouts so if someone has 1.

6 million followers anywhere from three to six hundred dollars for one shout out and that's a consistent source of income because you can post six hours ago four hours ago two articles every two hours he makes a new post and a couple hundreds of dollars and that's all he has to do mostly guys are probably thinking well how do i get to this many followers well we're going to cover that towards the end of the video another method of making money is through sponsorships so we're on another page gym means official and let's take a look like this is probably a sponsorship okay awesome so this guy not only did he shout out this page do even but this page do even has a website some sort of online store so this is what's called a sponsorship because this company do you even com is paying gym means official a large sum of money to have them shout out their page and bring in large amounts of traffic alright so the next method that we're going to talk about is kindle kindle is actually met the Dai personally use and it brings me a decent sum of money every single month kindle is a part of amazon which is the third largest search engine in the world let's take a look let's assume that we're a random consumer and we're interested in social skills this brings us to a page filled with books out of all these books here maybe this one and this one and possibly this one are actually you know big-time publishers every other book is published by someone like you and me let's look at this one so this one by mr.

Tom benfield price point is 299 study makes two dollars off of every copy sells the cover as you can see subpar and there's not that many reviews there's actually a very easy way of being reviews but we're not going to talk about that in this video today in order to find out how much money these guys making off of this one book we scroll down here and we take a look at the amazon best sellers rink he's like that around a hundred thousand in the kindle store which means he's making about one sale a day so he's making about two dollars a day you might say well that's not that much money well the whole point of kindle the whole strategy behind building a candle business is to have multiple books 1020 some some people even have fifty a hundred books if you have a hundred books bringing into dollars a day that's two hundred dollars a day that's that's like a 60,000 years salary that's a decent sum of money let's take a look at a book that's right a little bit higher if you follow methods that you can find online about how to rank your book higher you can get to a spot like this this first by right here he's selling at five dollars so he's making about four dollars every sales let's take a look at how many copies he sells parte de is amazon best sellers rank is 19,000 at a hundred thousand you're selling one copy a day fifty thousand you're selling about two copies a day at 25 you something about 45 at 20,000 you're probably something about five six copies a day twenty dollars a day from just one book if he scales up and he has ten books like this he's making four dollars a day and this works for any category is not just social skills you can type in anything like how to take a look at this one how to write a book how to write a book price point is that 299 he's probably selling about four to five copies a day so this book is making him about ten dollars a day and there's a bunch of different categories like this and that's basically how you make money off the kindle alright so the final method that we're going to take a look at today is fiber fiber is actually a growing platform they've been growing dramatically over the past couple of years and the premise behind it is essentially you get to pay people five dollars to do just about anything they might say well five dollars is nothing it's not that much money well for any of these guys were just a random category by the way any of these top sellers not only do they have multiple orders in queue which means no discovery has 20 orders lined up but they also have were called up sales basically they provide a better service usually more revisions and three revisions sometimes a fast delivery and they charge a lot more so what you'll find is that a lot of these orders yes you know maybe half of them will be five dollars but the other half might be 20 some of them will even be 30 some of the more reason to be 40 and they can make a decent sum of money and the great thing about fiber is that they have categories which can be automated extremely easily anything in the graphic and design category for the most part you can outsource its people in other countries the Philippines India Pakistan and if you can get yourself onto these top spots right here you don't need that many reviews you can have a decent sum of money coming in a lot of these you know designs are not made from scratch there's a lot of programs out there a lot of websites out there that will allow you to develop some of these for absolutely free it's just that people don't know how to do that so they come to fiber and they are willing to pay some money to someone who does and that's fiber so what are the exact methods i need to follow in order to start making money off of any of these methods how do i set it all up funny enough everything you need to know about making money online regardless of the method can be found online the best way to learn any of these methods is by reading a forum post or purchasing a course made by someone who is already making money from these methods for affiliate marketing there's literally thousands of free posts and videos about setting up an affiliate website so if you're interested in doing that Google is your best friend for kindle there's actually a very good course out there my guy named Stephanie knows that i personally use and can vouch for those of you who don't have much money what I would actually recommend is for you to buy the course go through all the lessons and then just ask for a refund I believe you have 30 days to refund the course once you're making money you can always pay him back by buying the course again for Instagram I actually know a guy who grew up a stool over 1 million followers all by himself so if you're interested in making money on instagram you can expect the video about how to grow your own page by the end of the month for fiber there's a bunch of cheap courses out there as well not any that i've personally tried but again look for one that is refundable by it go through it and just ask for refund i hope you guys doing some value in this video the purpose of the video will give you a general overview an idea of the many many different ways you can make money online if you guys have any questions please leave them in the comments below and I'll make sure to answer as many of them as possible stay tuned.

Source: Youtube