So, what are some of the internet marketingmethods that you can employ outside of social media.
Well generally, the traditional advertisingmodel on the internet would be to purchase advertising space on a popular website, okay? So you have a website, there's a certain numberof users of a given type or demographic that you're looking to market to.
And you purchase physical space on that site.
Now, in some cases, you can have – you canpurchase rotating ads or banners or things like that.
Things that link back to sales opportunitiesor videos of inlays or things like that on their website.
So there's sorts of website space that youcan purchase.
Other methods would be a paper clip methodwhich means when individuals click on your advertisement on a given site or search engine,then your charge at that point, I mean that's the method primarily that search engines likeBing, Yahoo and Google and even Facebook now use, you can advertise in the sad marginsof their websites or their search engine screens.
And when individuals click on that, you'recharged a given amount based on whatever pricing characteristics that they employ at that time.
So if you agree to pay a dollar every timesomeone clicks your ad there, you have some level of priority as to where your add appearson their website.
And again, you only be charge if individualsclick on it.
So, that's the paper click methods as opposedto purchasing physical space itself on the website are simply paying for that to alwaysbe there.
Another method would be for you to createyour own website.
And you – to employ methods to make thatwebsite more popular easier to find in search engines.
So when somebody goes to Bing or Google orYahoo, they simply type into the search box.
This, you know, whatever works that are relevantto your business, their search terms bring up a list of results.
The more popular, your business is, the betteroptimize it is for search results, the more likely it is to come higher in the searchranks.
Well, individuals are pretty disposed to lookat the first view results and then research again after that.
They don’t generally scroll down prettyfrequently and they almost got the next page.
So, as I say, if you're not on the first pageof the search results and the biggest one is obviously Google way.
If you're not on the first page of Googleand high up the results, then you're not likely to be found by the customer.
So, the efforts that you can undertake todo that are incredible.
And then are your social media aspects that'sbasically using the social media aspects that's basically using all of the social media platformsthat Facebook, Twitter, LinkedIn and other methods to create a word of mouth basicallyindividual users of those social media channels re-spread your message to their connectionsso you're creating exponential growth via word of mouth through this channels so thatyou can reach a large number of people, okay? Now, so let's talk for a second a second aboutways to do that.
So, if you're going to build a website, you'regoing to want to optimized it search engine results.
So there's all types of methods of layingout designing your website to get the right word count in there to have new and updatedchanging materials.
And in and out bound links to websites basicallyother websites linked to your website because it's a good source of information for whateverthey're putting on their website and vise versa.
So, if you were to link to the New York Timesand they link back to you, all of sudden the web crawlers that rank search engine priorityin the search results, start to think that you are a popular website that people shouldsee because of your association with a very popular website, the New York Times for example.
And that's how search engines generally seeto return search results for individuals typing words and the Google, Bing or Yahoo.
They're looking for keywords.
The word, number of times that word appearson the – on your website page and where it appears.
Is it in the heading? Is it in the body? Are there pictures on the page that have similartitles to it that match these search terms.
And then the popularity of your website basicallywho's link to it and vise versa.
Who have you linked to most importantly however,how many people have linked to you.
So, lots of times, there are services outthere that can help you get other websites to linked to your material, okay? And then on the paper click model, you simplyhave to evaluate the sites that are most likely to attract the type of customer or the customersegments that you're looking to advertise to and then you model an advertisement toappear for them and you'll have to engage what you believe it's worth for those customersto see your brand and advertise in the frequency with which they will click on it versus thefrequency with which they'll buy.
So, you'd be able to make the determinationof whether that's within the value or proposition for your business to pay a given amount eachtime someone clicks on the ads and stuff.
So, those are the general new age methodsthrough social media.
word and mouth, through paper click advertising,through purchasing website ads or bracing the popularity of your website through searchengine optimization.