Tag: Online

Online Reputation Management And Marketing

online reputation management do you google yourself or your businessand don't like what you see in most cases you just shrug it off you don't have time to deal withnegative reviews right well guess what your prospect customers and clientswon't be as forgiving did you know that according to research amassive eighty percent of consumers can changetheir purchasing decisions after reading a negative review onlineeighty percent that means that if there's one bad reviewabout you out there online and if people saw it then 8 out of 10interested buyers would change their mind about your product or service how do we know people actually readcustomer reviews research shows that online consumerreviews are the second most trusted former advertising after word of mouth recommendations 78 percent ofinternet users trust online reviews if you're a doctor lawyer, plumber or anyone who'soffering professional services then at least 44 percent of adults who havesought your services have also already searched for more information about you on-line and consumers aren't just readingand believing reviews they're also writing in fact fiftypercent of all internet users age 18 and above have left a reviewonline it's not just negative reviews that can harm your online reputation negative articles blog post comments onFacebook tweets, as long as they appear onsearch results they can ruin everything you've workedhard for so think about it people are searchingfor you and your business online and the moment they see negativereviews or content amount you they'll runaway so how much revenue areyou actually flushing down the drain just becauseyou've been ignoring that bad review by a single disgruntled customer you needto deal with your online reputation today ORM or online reputationmanagement or reputation marketing means conducting efforts to ensure the desired positiveresults in the search push down negative ones it meanscountering weakening or eliminating the negativematerial found on the internet defeating it with more positivematerial in order to improve your credibility andcustomers trust in you how do we do it after our initialconsultation with you will proceed to research first about youand your current reputation online and then about yourcompetition we will conduct an in-depth web reputation analysis foryou to know where you currently stand interms of your online reputation managment and marketing will carry out keyword research for youto know exactly what term their prospects used when searchingfor you or your business online will then start publishing yourgenuine positive consumer reviews on the mostrelevant review sites based on location and niche will also optimize your socialmedia accounts especially Facebook and Twitter so you'reofficial accounts become more visible than fakeaccounts or negative reviews that are out to ruin your online reputation online willset up your social accounts if you don't have them yet we willparticipate relevant Facebook discussions and post regular tweets on your behalf to increase yourfollowing we will write and publish optimize press releases articles and blogposts about you and your business we can even set up external blog sitesto host your content plus form commenting social bookmarking and ahand full of other miscellaneous services that allaim to improve how prospects see you online of course everything comes with reports say you'llsee exactly how much progress our campaigns are gaining in managing your online reputation so do prospects pick up the phone to bookyour service after learning about your business online or do they moved to search for anotherroofer plumber doctor or lawyer because they foundnegative reviews about you and your business on the internet don't let negative material about yourbusiness takeover search results and affect you sales call us now for your free in-depth consultation to see how we canhelp your online reputation management and on line reputation management and marketing.

Source: Youtube

Online Presence = SEO, Social Media, Content Marketing, Digital Branding, Mobile Friendly Websites

In today's digital age, it's vital your business has what's called an online presence.

If you don't or what you do have isn't very good, it's going to be very difficult to grow your brand, increase profits, and be successful.

And here is another problem: creating a powerful online presence means mastering numerous types of online marketing techniques.

Let's face it, you are an expert in your particular industry, but, unless you have time, energy and a lot of money to waste while you learn from your mistakes, becoming a master at creating an online presence is going to be difficult, if not impossible, and that is why you need online marketing experts like Number One On The List.

We have the expertise and experience you need to increase sales and profits significantly.

That means having an outstanding responsive website that's easy to navigate on all mobile devices and desktops using feature-rich mobile apps across any platform, creating engaging marketing videos, social media marketing and facebook apps to interact in new persuasive ways.

We can do all of this for your business and even more – including SEO, SEM, digital branding, pay-per-click marketing, web hosting and domain services.

Our expert team has years of experience and our customer service is simply as good as it gets – the point being this when you work with us we take care of handling all your digital marketing and do it at an affordable price.

We build your online presence into something powerful that creates long-term sales and an affinity for your brand, leaving you to do what's most important – run your business and take care of your customer.

If that sounds like an excellent idea get in touch with us, with Number One On The List today.

Source: Youtube

Impossible Marketing’s online marketing (SEO) course review by Kyden

Hello! I attended the course – ImpossibleMarketing, sometime back this year.

From no website, I've actually created a website, learnt to create a website from Impossible Marketing.

Right now my website is on page 1.

I hope it is going to climb up to page 1 number 1 soon.

Highly recommend this course to anyone out there that wants to build a website or wants to actually rank up your website.

Thank you.

Source: Youtube

How to Measure Your Online Marketing Return on Investment

Would you consider a marketing tactic a successif it didn’t ultimately put money in your bank account?I’m Denise O’Berry and you’re watching the “Little Big Show.

”Your place for bite size tips that can have a big impact on your bottom line.

Let’s talk marketing for a minute.

You place an ad in the newspaper, thousandsof eyeballs saw your ad in the newspaper.

Nobody bought, nobody called, but you stillconsider it a success.

Hmmm.

Sounds silly, doesn’t it? Well that’s what many companies who measuresearch and social media marketing with number of clicks are doing in their business.

And it’s a good way to dump a whole lot of money without any return real quickly.

You will get what you measure.

Measuring click volume or search engine positioningshouldn’t tie into your business goals.

Now sure, they may ultimately result in asale but what’s the percent of the conversion and how much is it adding to your bottom line?Those are the numbers that really matter.

It’s the return on investment that’s important,not just the activity that’s taking place.

Aligning your search marketing and socialmedia efforts with your business goals will give you a bigger picture of how it’s workingfor your company.

Make sure you measure the right thing andyou know the best way to tell if you’re on target with your goals is to track anddocument everything.

Yes, business success really is all aboutthe numbers.

Do you know your numbers?Let’s talk about it in the comments below.

Did you like this video?Make sure and hit that like button, and don’t forget to tell your friends about it and whileyou’re here subscribe to my channel, so you’ll be the first one to know every timeI upload a new episode.

Then hop on over to DeniseOBerry.

Com and pickup your free copy of my “Success Strategies Guide: 10 Keys to Success for Small BusinessOwners.

” It contains tips that I don’t share anywhereelse and it’ll help you move forward in your business.

Thanks you so much for watching.

I’ll see you next week.

Source: Youtube

Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online

Internet marketing strategies is what thisvideo is about, I'm Ben Simon from Media Brighton TV, So coming up we'll be talking about fourways to supercharge your online marketing, stay tuned.

I've got four tips here and there not in anyparticular order meaning they all as important as one another so make sure you watch thevideo till the end to get the most value from it.

Also I have a special offer for you sokeep an ear out for that.

If you implement these powerful strategiesthey can have a profound effect on your business grow.

So let's get cracking Number one is Email Capture.

Most people whovisit a website (about 99% apparently), leave without doing anything, buying, calling orsigning up to a newsletter.

And once they are gone you've lost your chance to marketto them in the future.

Meaning that only around 1% convert into a lead or customer.

Theseare general stats across the whole internet so your site could perform better than thisalready.

To raise that conversion rate to as much as20%, offer a free give-away and add a clear call to action on your home page or betterstill at the end of your home page video to sign up for the free offer.

You need to setupa lead capture form and ask for their name and email in return for the offer.

The freegive away could be a report, or a video training series, just make sure the content appealsto your target market.

And if they choose to sign up, you've now turned them from avisitor into a lead.

You can start a dialogue with them over email.

The next step is tosetup what's called an auto responder email sequences using pre-written emails that getsent at pre-determined intervals, offering more value over time.

Keep these emails textbased, short and chatty.

These are the types of emails we are used to receiving from ourfriends and colleges so they feel more familiar and less salesy.

It normally takes 7 pointsof contact to build trust, so don't jump in and ask for a sale straight away.

After say10 value emails you could offer a time sensitive discount on a product or service.

Only dothis when you feel they have received a lot of value from you and you have built theirtrust.

Number two is effective Copy writing.

Writingeffective copy is probably the most important of all internet marketing strategies.

Thesecopywriting techniques should be used for your web site copy, videos scripts, blog articles,emails and direct mail marketing.

Think of your typical prospect or customerand write as if you are talking to just that one person and you're pitching an idea overa coffee.

This makes the reader or viewer feel more involved.

Keep the copy chatty andjargon free.

The viewer is always thinking "what's in it for me"? so tell them!Instead of using the word 'we' use the word �you' a lot.

For example Are YOU lookingfor a software provider YOU can trust?.

In this last example we pose the problem thatperson has as an opening line.

Then you can elaborate by identifying a pain point, somereason they have found it difficult in the past.

This helps them to identify with youas they feel understood.

Then you can offer the resolution, your product or service.

Back up features with benefits.

A great looking website is a feature.

If that website convertsviewers into leads and then into customers and that makes you more money that's the benefit.

Ok so the next 2 strategies are online videoand can really make the difference in your business.

Number three website videos.

Now did you knowYouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80%of people will watch a website video, compared to 20% reading the same content on that page.

And people are 64% more likely to buy online after watching a video.

Those are awesomestats that show that YOUR customers LOVE video! So, give them what they want!Just by adding video to each of your website pages you could increase their effectiveness.

Also make sure it is above the fold, so users don't have to scroll down to see it.

Keep your website videos short around 90 sec.

Only cover one topic per video.

Make surethat you have a clear call to action at the end.

for example signing up to a free offer.

In the call to action tell them what they can get, why they should get it (the benefit)and how they can get it (click the link below for example).

Number four is YouTube Value Video.

Use canuse Youtube to drive traffic to your site by creating value videos like this one.

Peopleare searching YouTube for answers so make videos helping your target market with thetopics you're an expert on.

You can do keyword research to find out what people are searchingfor and make videos to match those keywords.

You need to optimise the videos so that theyrank (that's another whole video).

At the end of the video add a compelling free offerwith a clear call to action.

This offer needs it's own landing page with name and emailcapture and no other navigation to distract the visitor.

This is an effective way of convertinga viewer into a lead, Use auto responders to offer more value as mentioned earlier.

These are just a few powerful internet marketingstrategies which will really boost your online presence.

If you want to know more about onlinevideo I have a free ebook, 20 ways to make better video.

Just click on the link belowthis video, enter your details and I'll send you your free copy.

If you found this video helpful please give me a like, Share it with a friend you feelwill benefit from these tips and click this button to subscribe to my channel and receivemore videos like this.

If you have any questions please leave me a comment below.

This is BenSimon for Media Brighton TV signing off, Thanks for watching.

Source: Youtube

Price Psychology and Online Marketing

Hi! In this quick video, I want to showyou five simple things in price psychologythat you can use to make your prices seem more attractive.

Let's get into it.

Number 1.

Ego pricing.

In one crazy study,researchers were able to match prices to people's birthdays and foundthat it increased purchase likelihood.

They offered a pasta dinner for $39 and in the description, they just toldpeople about what that dinner would entail, but when it came to presenting theactual price that people would pay to get this pastadinner, they got a little tricky.

For some people, they changed the price alittle bit so that it matched their birthday.

So if the participant was an April 15thbaby, well then, the cost of the pasta dinnerwould be $39.

15.

When it came time for them to say howlikely they would be to purchase this pasta dinner, the people who saw a price with theirbirthday in it reported 23% greater likelihood of purchasing thatproduct.

Just 'cause it matched their birthday! Number 2.

The comma effect.

In another study,researchers did something really simple.

They just presented people with pricesthat either had commas in them or not.

So for example, the price $1,342 to some people would look like this.

and other people would look like this.

And the question is: "does that changeanything about how they perceive the price?" Yes, it does.

Turns out that when therewas a comma in the price, people perceived it as being 11% bigger, relative to the non-comma price.

So keep those commas out of your pricesif you wanna make it look a little bit lower.

Number three.

The"relative size effect.

" Let's say you wanted to discount yourproduct.

You would show people what the price used to be.

and then show them what the price is now.

But how do you present those prices? Well, some research has looked at whetheryou should make the sale price really big to draw people's attention to it or make the sale price really small.

Because after all, you want people to think it's a small number, relative tothe original price.

And what they find is that the versionwhere it's really small is the optimal version.

People reportgreater purchase likelihood when they present the sale price inrelatively small font because it signals people to think of itas a smaller number.

Number 4: Consolidated Surcharges Let's say you have a product, and youhave to charge an additional fee for shipping and handling and a further additional fee for tax.

What do you do? Well, the research shows that rather thanleave those two surcharges separate–like this [see video], you should combinethem together into one lump surcharge, even if it looks as thoughthat surcharg is bigger.

Finally, Number 5 — high five! –The Descending Order Effect In one study, some researchersinfiltrated a bar.

If only all researchers could be so lucky.

What they did is for an eight-week periodin the bar, they just got them to use differentbeer menus every other week.

On some weeks, they would list the beerson the menu in ascending order, from the least expensive beer down to the mostexpensive, and on other weeks, they would listthe beers in the opposite order, starting with the most expensive, and going down tothe least expensive.

And what they found is on the weekswhere the beers were listed in descending order, starting at the most expensive, peoplechose more expensive beers, on average, comparedto the weeks where the same beers were listed in the opposite order.

On average, people had spent almost 24cents more per beer in the "descending order" condition,compared to the "ascending order" condition, and over those twomonths, the bar sold more than 1,000 bottles of beer, so that 24 cents reallydoes add up.

So there you have it–five studies fromprice psychology that may change the way you think about prices.

If you found these interesting andcompelling, and you gotta know more, click on the link under this video to betaken to my full online course about price psychology.

We'll cover allthese things in greater detail plus a ton more pricing strategies that youcan use in your own marketing efforts.

In fact, if youuse the link that's below this particular video,you'll get a certain percentage off the total cost of the course.

And did I choose that percentage basedon price psychology? Yeah, of course I did.

I'll see you nexttime!.

Source: Youtube

Online Marketing Strategies – 6 Tactics To Grow Your Business Online

– Hi.

I'm Robin Waite, author of a number one best-selling book, Online Business Startup.

And I'm doing a series of videos about growing your business through business, onlineand marketing strategy.

(dramatic instrumental music) So this afternoon I'm gonna give you my top six tips for creating a simple online marketing strategy.

My first tip is to make use of all of the masses of free web applications which are available out there.

And when I say 'all of them', I say focus specifically on Google, because Google has spentbillions of dollars developing a range of different apps, which are all geared around kind of growing your business andshouting about what you do.

So, Google takes about 90% of the search engine traffic across all of the search engines.

This is particularly in the UK.

So it only makes sense that there is no coincidencethat if you're making use of Google's other apps, thatit might actually boost your organic search engine ranking.

So, there are things which you can do, like use Google Maps and Google Places or Google for Business.

Those all allow– tools all allow you to createa profile for your business, upload your logo, uploadyour contact details, opening hours, put a brief description about your business in there, and send the link back to your website.

You can use Google Analytics to analyse how much traffic iscoming through your site and set up Goal Conversions, for example.

And also I've discoveredthat Google Analytics is quite a nice quick, easy way of getting new pages on your website listed within its organic search engine index.

So if you've got GoogleAnalytics installed on your site, all you've got to dois browse to that page once it goes live.

And Google, after a couple of days, will automatically pick up that page and add it into its index.

And also as another great web tool, which Google's created calledGoogle Webmaster Tools.

You may have come acrossif you're using Analytics something called the'Not Provided' keyword in your list of– It's probably at the topof your list of keywords that people are puttinginto the search engines to find your website.

And 'Not Provided' basically means that it's hidden behind a secure certificate.

So when you put in a search into Google and you're logged into Google's, Google Chrome for example, it does all of that securely.

And so then when you search for a– and end up on a website, that search keyword isn'tpassed to that website because it goes through a secure layer.

What Google Webmaster Toolsdoes is it acts before, and you go through to your website, and it gives you a list of those keywords.

So using Analytics andWebmaster Tools together is a really great way of just analysing what key words people areactually searching for and landing on your website.

So, my second tip is to use all of thevarious social media tools, for example, to completeyour online business profile.

So, the big four: We've got Google Plus,Facebook, LinkedIn and Twitter.

Definitely get out, evenif you're not intending to use them, at least get out there like– And these, these are toolswhich people have spent billions of dollars on creating, and they're all out therefor you to use for free.

The key thing is that you can put your business name on there and a link back to your website.

And even if you don'tpost tweets regularly or post status updateson Facebook regularly, just having those profiles, that is going to raise yourprofile and your page rank, because they're all freelinks back to your website.

And there are tonnes, there are hundreds of different social mediaapplications out there beyond the big four.

Use as many as are actuallyapplicable to your business.

So, for example, if yourbusiness is very, like, image-led, if you're aphotographer, for example, you could be making use of things like Instagram and Flickr.

If you're design-led and creative you could look at Dribbble and Instagram again isappropriate for that.

So make sure the social mediaprofiles you're setting up are appropriate for your business.

Equally, again they're free tools, and other people do use them, so it might be that if you don't use, have a LinkedIn profile you're missing out on a good opportunity to network with other local businessowners in your area.

So it's a good way for othercustomers to find you online.

So, do your best tomake use of all of those different social media platforms, and then just make sure that you do update them regularly, there will be other people and other business owners using them.

So, even if you do not believe in it, you might see an opportunity there that you didn't realise before.

My third tip is: make sure you create a fantastic onlineportfolio for your business, and then get reviews.

Again, Google is startingto build on this element of social review into its page ranks.

So make sure that you're getting reviews on things like Facebook andGoogle Plus, for example.

You can also use otherreview tools like Trustpilot.

What it does is itshowcases your capabilities and your best work on your website and it attracts leads back to you.

So that hopefully, if yourcompetitors aren't doing this, it's gonna make you standout above your competitors.

And the more reviews that you get on those three tools whichI mentioned just now, then the higher up you're likely to be on Google's organic rankings.

Ultimately what those organicrankings are gonna mean is more traffic to your siteand hopefully more sales.

So it kind of makes logical sense that you want to be gettingreviews and testimonials and publishing them in asmany places as possible.

What this also does is whensomebody lands on your website or sees those reviews, it just builds trustwith potential customers.

My fourth tip is to share your knowledge and share your know-how.

A lot of people hold backfrom sharing their IP because they think thatsomebody's gonna steal it.

And what exactly are you afraid of? If you think that somebody'sgonna steal your ideas, you're afraid that they'regonna do it better than you, the likelihood is they probably can.

So by sharing your know-how, it presents yourself as anexpert within your field, and ultimately what it will do is it will draw customers to you.

Because your customers– Sorry, not your customers– Your competitors aren'tlikely to be giving away free information.

This again makes youstand out from the crowd.

And it just builds up that level of trust.

Don't be afraid to giveaway free advice to people, whether you meet them,if you're doing blogging, if you wanna chuck stuff up onto YouTube, give away free advice.

What it does, it just demonstrates that you're an honest person who just wants to help other people, help your customers and what'll happen is it'll encourage referrals back to you.

And the likelihood is that, you know, you're probably very good at what you do and even if you give away your know-how, either your competitorsor potential customers, they're not gonna be ableto replicate your methods and implement it as wellas you actually could.

My fifth tip is to, good to move away from the organic side of things but perhaps invest in some paid-for online marketing.

PPC is a good way of kind of bolstering your organic advertisingthat's going on already.

And when you've gotparticularly quiet periods you could invest a bit of money in PPC to drive extra traffic to your website.

And you could look attools like Retargeting, which sits inside Google AdWords, as a way of re-engagingpotential customers who have displayed aninterest in your products through your website.

They've left the site, andthen it's a bit creepy, but you put a pixel on their computer and you follow themaround, they see your ad.

And then they realisethey've made a mistake, and back to your website, and that's where they end upbuying your products from.

So, retargeting is really important.

And then, finally, youwant to hire professionals for anything that you feelyou can't do well yourself.

So, you see a lot ofpeople trying to manage, like Google AdWords campaign and just spanking loadsof money on Google adverts and then wondering why it's all gone wrong and why they've wasted their money.

And it's because there areactually experts out there who do Google PPC advertising,Facebook advertising and things like that, and yes you have to pay for them, but it's what you get back in return.

They are experts in their field and will probably have a much better idea about how to make the most ofthe niche you're targeting.

And they'll just save you money, and a lot of them will have guarantees, so that if they haven'tgenerated the leads which they've said they'regonna generate for you, within a certain specified amount of time, you don't actually have to pay them.

So, find somebody who ison a commission-only basis in order to drive trafficback to your website.

So, to summarise those key points.

Tip number one: Make use of all the free web applications that are out there,especially the Google ones, because it will help your page rank.

Tip number two: Make sure you complete all of the online business profiles throughsocial media tools which are available.

Tip number three: Create an online portfolio, get reviews; that social proof is invaluable.

Make sure that you're sharing knowledge in amongst your peers andto potential customers.

Invest in some paid-foronline marketing as well: Google PPC, FacebookAdvertising, for example.

And finally, make sure thatyou're hiring professionals for anything that you're not competent at.

So, hopefully, youfound some of those tips really helpful and enjoyable.

If you want to know more, then go to my website:onlinebusinessstartup.

Co.

Uk.

And if you haven'talready, I've got a book.

Head on over to Amazon.

It's called Online Business Startup.

(dramatic instrumental music) So thanks once againfor watching the video.

I hope you found some of the tips helpful.

And if you've got any questions then please do leave some comments in the boxes below the video.

If you want to be informed about any future videos which I upload, then please click here to subscribe.

And then finally, if you haven't already, head on over to Amazonusing this button just here to buy the book, Online Business Startup.

Thanks for watching.

I'm Robin Waite.

Source: Youtube

Passive Internet Marketing To Grow Your Business Online

hey guys what's going on it's NathanLucas in in this video I want to show you guys how you can use passiveprospecting (internet marketing) to grow your business online so check this out already has somebody job on the boardshere and a blocky through exactly how you can do this to grow your businessand that is why hosting content onto the internet right to do that in severaldifferent ways a lot of different platforms you have failed to eat so suchas Facebook Instagram YouTube walking and that's just a few many otherdifferent ways that you can put constant now what kind of content and we can beposed in and out onto the area to help us grow well we want to provide value todo this for our potential prospects more value to them and here's what kind ofdolly what kind of information is value tothese people process in order to decide what that iswe have to identify a problem or a struggle that our prospects are doingand when we can do that we provide a solution to our prospects in that iswhat we do here we come back to the choice we post again provide valueidentified the struggle a little late today that we provide a solution and wedo this over and over and over out onto the internet so what comes outto all of our valued contact tonight we're putting it out on the internet buthere's what we're doing actually making you giving our prospectsand opportunities to capture page recaptured now and thenwhat's going to happen after the date you capture page you gonna give themsomething of value on the other side of that captures do that they have to put in the emaillist follow-up well the same thing happenswhen market so you gonna build and at the same time this allows you to followup with them via email service providing value to that over and over right and when you're able to do thisthese two thanks you provide a solution you provide that in their side you havealready produced in place right however in other words you're gonna make sales Imean you want to make money that's the end goal but if we use it by providing asolution providing value on the back and we have helped help them grow theirbusiness and at the same time we have something for us and then what we do iswe have something in place that gives us residual and what that means is now westart to make money over and over and over again whether we actually work soyou know all starts right here by content we have to create content that's Valley that provides a solution to a strugglein the market and that's what we do is that a lead capture page right givingsomething away of value otherwise are not gonna get their information and thenon the other side of that when we do these things more consistent over time guess what now that's information allout on the internet working for us even when we're not work you literally can'tbuild a business if you stay consistent and start to make money whether youactually worked or not that's where the residual income comes in place so if yougot value out this video and learning about passes prospecting I'm asking youto do two things one go ahead and lights this video and that'll help me out so ifyou like the video down below and the second thing is there's a link belowthis video and go ahead and click that link and on the other side of that isthe exact marketing system the exact community that has taught me the basicsbasics and even going into depth about internet marketing in how to actuallymake sales how's business and how to grow your business and I really thinkyou guys get some value my name's David Lucas I appreciate yourtime and I'll see you guys.

Source: Youtube

How To Get Customers For Your Business (Online Marketing Tips)

how to use the internet to get morecustomers for your business What's up everyone? This is Stefan from projectlifemastery.

Com and in this episode of Ask Stefan, I've got a great question from Moss Bresnahan, and the question is; Hey Stefan, I've been trying to get clients for my new sales video business.

Any suggestions? All right, so getting more customers, more clients and utilize the internet is actually relatively simple.

First of all, you need a website and on that website you need to have your product, your service, whatever it is that you are offering, and a way for the person that goes to the website to sign up for that.

Some form of call to action.

Whether that's a way for them to pay, or to sign up for a consultation, or whatever it is that's going to work best for you.

Now that website, when people go to it, you have to make sure that website converts.

Meaning that when people visit the website it has to be able to convert a visitor into a customer.

There's a whole lot of stuff involved in terms of optimizing your website, making sure that it has a good sales copy, has testimonials, it has good information about the product, it has all the benefits, the features.

All those things are going to play a role in how well your offer converts.

Also making sure that you've got a good price point, you've got a good call to action.

Something that incentives the person in some way to want to actually buy your products, service, or sign up for whatever it is that you are offering.

Making sure that your website converts is something that doesn't have just like that.

Typically what happens is you send traffic to your website, which I'll share some different methods for that in this video, but you send traffic to it.

Once you send traffic to it, you're going to see what your conversion rate is.

So when people go to your website you're going to see, out of one hundred people maybe one person signs up for your product or service.

Or maybe five people do or ten people do.

In which case it has a ten percent conversion rate or a five percent.

You really need to make sure that you know the numbers.

One of the best ways to track that is by installing Google analytics onto your website and that will show you a lot of the data of your website and where people are coming from, and you are also able to track your conversion rates and all that sort of stuff ok.

So you're always going to improve your website.

You're always going to test different things and the littlest things can make the world of difference.

Testing your price, testing your offer, testing graphics, colors, font sizes, headlines.

All of these things are things that you can test.

Just by making these small improvements, you'll be able to prove your conversion rate.

The other piece that you need is traffic.

Not just any form of traffic, but targeted traffic because you can send a ton of people to your website, but what good is it sending people to your website if they're not targeted, if they're not somewhat interested or have an interest in whatever it is that you are selling.

You want to make sure that you are sending targeted visitors.

There's so many different ways on online marketing to be able to send traffic to your website.

Everything from Facebook, whether that's building a Facebook fan page and using some organic methods.

You'll get more fans and be able to promote your website, your product, your service to your fans and Or maybe using Facebook ads through paper click advertising.

With Facebook ads you can target people based on their interests, based on certain things about them, their demographic.

It could really allow you to get really laser targeted people to your website that can really convert the best for you.

You could use Google, the search engine.

You could have a blog and put content that is related to your product, your industry, or your service and then attract people to you just from people that are searching in the search engine.

Once people come to your website they're already targeted because they came to your website by first consuming some form of your content first.

Search engine optimization is powerful for that reason.

Alternatively you could use Google ads.

Google has their advertising platforms called Google AdWords.

You can pay Google and optimize optimize your advertisements for certain key words and and then again send targeted traffic to your website that way.

There's YouTube, which is what I enjoy using and providing content.

When you provide content for the people in the way that I'm doing right now on YouTube, and you help people, and you put up videos that are related to your product or service, then when people find it they are already getting a taste for you, for your product, for your service, and what you're about.

It's going to help elevate the trust level.

It's going to make them want to do business for you because they are going to trust you more as opposed to someone that they don't really know that person, they can't get a feel for them online.

YouTube is a powerful way of attracting people and then funneling them in to whatever your product or service is and send them to your website.

Using Twitter, Instagram, Bing, Bing Ads, Yahoo, LinkedIn, there's so many different platforms, Pinterest.

There's so many different ways of attracting people and then sending them to your website.

Once you have your website set up, what I have to recommend for people is to pick one or two methods first.

Decide that you are going to commit to SEO and you're going to build a blog and master that.

In which case, find different courses, resources, and spend a lot of time really understanding SEO and implement a strategy over the long term that could help attract visitors and funnel them in to your website.

If it's YouTube, then spend some time working on that.

Maybe you find a goof YouTube course.

Invest in it.

Get really good at it.

You don't want to try to do everything and just dabble.

You will do a poor or average job at everything.

You want to pick one or two things and become really good and skilled at it and drive consistent traffic to your website.

Then over time, once you've mastered that, you can start another way of driving traffic to your website and just slowly build that.

So we are going to send traffic to your website, either paying for it or getting some fleet traffic through Google, YouTube, social media.

Once you get traffic to your website you are going to see exactly how people convert.

You are going to see whether or not they are interested in your product.

If your product actually meets the demand of the market.

Whether or not it's converting in any way.

If not, you can tweek and improve it.

And improve it over time.

I have to go now.

They are going to play soccer here.

So I'll see you guys next video.

Take care.

Hey this is Stefan and thank you so much for watching this video.

If you enjoyed this then please hit the like button below, leave a comment to let us know what you think, and make sure to subscribe to our YouTube channel for more great videos like this.

Now if you want to take your life to the next level then I want to offer you a free gift.

It's called my Life Mastery Tool Kit and it literally has the best of the best of what I have to offer in terms of videos, articles, and resources for taking your life to the next level and living an extraordinary life.

To get access to this, all you have to do is click the link that will appear right here on this video, or if you're on a mobile device click the link in the description below and then head on over to that page, enter your email address, and I'll send you immediate access to the Life Mastery Tool Kit.

I want to thank you again for watching this video.

Until the next one, I'll talk to you soon.

Source: Youtube

Should you pay-to-play with online marketing?

Hey, I’m Alex Cleanthous, Chief Innovation Officer and co-founder at Web Profits, an online marketing agency.

I’m an entrepreneur at heart, I love the internet.

This is Web Profits TV where I’m going to be sharing the very best information I have for succeeding online.

I also have a stutter, it comes out if I get excited and this stuff is exciting, so let’s get into it.

I’m trying a different approach to Web Profits TV so this is a lot more uncut, it’s a lot more straight up.

So let’s see how it goes.

Obviously I’ll have a look at the shares and the likes and all that type of stuff and all the other metrics and so on, but the first part of this one is going to be a quick, not a rant, but like something I feel passionate about, you know.

And I guess one of the things which happens in business is, especially when you are a smaller business but even like as a larger one, you want stuff for free, you know.

For example I want to rank at the top of Google and I want to get all that traffic for free.

I don’t want to pay a cent to Google about AdWords or say for example I’m on Facebook, I have all my fans now yes it was organic.

Say for example Instagram it’s happening at the same time at the moment and now they're making me have to spend money to get my message out there.

Look if you can get something in business for free you should be very thankful that happens.

That’s why you always want to try as much as you can to take advantage of something that has just launched, say for example Snapchat now.

But just understand that it’s just an advantage for a short amount of time.

You’re in business and in business you need to spend money to make money.

Now in the beginning yes of course it’s harder and so therefore it’s important to hustle and so on but as soon as possible you need to be able to spend money on advertising.

In social media it starts off as organic, yeah, but in time across every channel they are going to have to monetize it.

They have to pay staff, they have to innovate, they have to spend money on engineers, they have to spend money on servers.

it’s expensive and so just know that everything is going to become a pay to play game.

With that in mind if you're producing content and it's being posted on social media you need to spend money on advertising it.

Yes, of course in an ideal world you could just post something online and everybody sees it, it goes viral and it costs you nothing except for the cost of producing the content.

Unfortunately that is not the world and as the social media space becomes a lot more crowded with companies and marketers it’s your ability to produce the very best content that you can but at the same time to amplify that content with ads that is going to make you stand out and be successful.

You need to spend money to get the message out there.

This is something I am super passionate about.

At the same time, you know, just keep in mind I love stuff that cost nothing as well like if I can find a ‘hack’ that can get me exposure for free I am going to.

what’s the word? I’m going to make the most out of it.

I’m going to exploit that opportunity as much as I can but I’ll also be very aware that it’s going to have a limited time.

And if you want to have a successful business the stuff which you need to be focusing on is the stuff that can last forever.

And what can last is advertising.

As long as there is stuff that’s online for free it’s going to be sponsored or supported by advertising so if you know how to spend money on advertising and make a return on that, especially if it’s around content, you will be able to continually adapt to every platform that launches.

At the moment I’m starting to focus now on Snapchat.

At the moment it’s free, yes I’m sure that it’s going to stay the same way for some time but it’s going to become paid soon.

So, yes it’s an opportunity but I am completely aware that it’s kind of something that is a short term opportunity and at some point I’m going to have to start spending money.

I actually get excited about the spending money part of it because it means that a lot of the other companies and marketers who aren’t prepared to spend that money are going to go away.

And then it’s all about who is left and who is left it’s all about who can actually spend that money the smartest and who can then produce the content the best and then who has the longest term approach and who is prepared to give for long enough, spend for long enough, understanding that it’s about the relationship and in time because you have the trust it becomes the first step to having somebody spend money with you.

That’s my rant.

That’s what I’m passionate about today.

Source: Youtube