Tag: Price

How do you price your SEO Services?

So I want to talk about how do you price SEOservices? Now, I have tried selling SEO services inthe past and I think I have made a few mistakes.

I have always tried selling SEO as a monthlyretainer package at the fixed cost say $500 a month or $2000 a month.

But over the last couple of days, I have beengiving it a second thought because I have not been happy with the way things are priced.

It just did not make sense to me because SEOrealistically when you get down to a project, initially, upfront there is a lot more workthan when there is, when you set things up and you got a process in place.

But the first few months always there is alot more planning, there is a lot more brainstorming, there is a lot more strategic direction thatyou need to set for you, your team for the client, you need a lot more research architecture,analysis, keyword page mapping etc.

So, there is a lot more work that is requiredupfront.

So, I don’t know how many of you are doingthis but I think SEO should be priced in two components.

Initially, the first, so like what I havedecided to map out a pricing strategy is like the first 3 months there will be an initialupfront investment which will be, for an example, we have a basic plan in which the initialupfront investment is $4000 which covers the first 3 months of work and then subsequentlyfor the remainder of the 9 months of the contract it would monthly, say $500 or $750, or whateverpricing you might decide.

But the idea that I am trying to sell outhere is, I think when you are selling to clients, you have to communicate not only the valueof SEO, that’s a given, you got to communicate that SEO does take time and you need to educatethem on the potential ROI upside of how much they could gain from standing to rank forthe terms that they are looking to rank for.

But you have to communicate that the pricing,if you force yourself into pricing it that way you’re going to be forced to also tellthem why there is an initial upfront investment.

And that I think, will be an easier way tosell because SEO does take time and the time that you have put in upfront, the thoughtprocess.

If you actually list out all the things youneed to do upfront and share with them, that okay I need to do a keyword research, I needto go through entire site, come up with a good plan for your site architecture.

I think when you talk through all of themin layman’s language and make them think and make them realize that there is a lotof time and effort that goes upfront and that justifies the upfront costs, it makes moresense for you because you are incentivized to also close the deal and you are not unhappylike I use to be in the past that we close deals for nominal monthly amounts.

But if a client did not go through on thefull 12 months contract, we would end up may be losing some money because we actually putin a lot more time initially.

So, I think if you price my idea of at leastpricing SEO services should be that you should have initial upfront investment and then subsequentlybreak down into monthly, a monthly retainer which could be any amount that you choosedepending on the level of service that you offer.

So, yes that’s just my thought and I thinkSEO can be better sold and you are forced to justify the investments upfront becauseyou’re going to have to communicate what you are doing, why you are doing it and actuallymakes you incentivize enough to actually spend a lot more time upfront because if SEO iswell planned well thought out, well strategized, you are going to do much better job and ifyou get that much more money going to drive you to perform better.

So, yeah so that’s my thought process ofhow you should price SEO proposals – initial upfront investment and then subsequent monthlypricing, that’s something you should consider for your future client deals.

I would also love to hear from you guys outthere how do you price SEO services? Leave your comments out here.

I’d love to know what works for you, whathasn’t for you because this is something that many people get wrong so I would loveto know from your experience work what’s worked well for you and we all can learn fromeach other.

Source: Youtube

Price Psychology and Online Marketing

Hi! In this quick video, I want to showyou five simple things in price psychologythat you can use to make your prices seem more attractive.

Let's get into it.

Number 1.

Ego pricing.

In one crazy study,researchers were able to match prices to people's birthdays and foundthat it increased purchase likelihood.

They offered a pasta dinner for $39 and in the description, they just toldpeople about what that dinner would entail, but when it came to presenting theactual price that people would pay to get this pastadinner, they got a little tricky.

For some people, they changed the price alittle bit so that it matched their birthday.

So if the participant was an April 15thbaby, well then, the cost of the pasta dinnerwould be $39.

15.

When it came time for them to say howlikely they would be to purchase this pasta dinner, the people who saw a price with theirbirthday in it reported 23% greater likelihood of purchasing thatproduct.

Just 'cause it matched their birthday! Number 2.

The comma effect.

In another study,researchers did something really simple.

They just presented people with pricesthat either had commas in them or not.

So for example, the price $1,342 to some people would look like this.

and other people would look like this.

And the question is: "does that changeanything about how they perceive the price?" Yes, it does.

Turns out that when therewas a comma in the price, people perceived it as being 11% bigger, relative to the non-comma price.

So keep those commas out of your pricesif you wanna make it look a little bit lower.

Number three.

The"relative size effect.

" Let's say you wanted to discount yourproduct.

You would show people what the price used to be.

and then show them what the price is now.

But how do you present those prices? Well, some research has looked at whetheryou should make the sale price really big to draw people's attention to it or make the sale price really small.

Because after all, you want people to think it's a small number, relative tothe original price.

And what they find is that the versionwhere it's really small is the optimal version.

People reportgreater purchase likelihood when they present the sale price inrelatively small font because it signals people to think of itas a smaller number.

Number 4: Consolidated Surcharges Let's say you have a product, and youhave to charge an additional fee for shipping and handling and a further additional fee for tax.

What do you do? Well, the research shows that rather thanleave those two surcharges separate–like this [see video], you should combinethem together into one lump surcharge, even if it looks as thoughthat surcharg is bigger.

Finally, Number 5 — high five! –The Descending Order Effect In one study, some researchersinfiltrated a bar.

If only all researchers could be so lucky.

What they did is for an eight-week periodin the bar, they just got them to use differentbeer menus every other week.

On some weeks, they would list the beerson the menu in ascending order, from the least expensive beer down to the mostexpensive, and on other weeks, they would listthe beers in the opposite order, starting with the most expensive, and going down tothe least expensive.

And what they found is on the weekswhere the beers were listed in descending order, starting at the most expensive, peoplechose more expensive beers, on average, comparedto the weeks where the same beers were listed in the opposite order.

On average, people had spent almost 24cents more per beer in the "descending order" condition,compared to the "ascending order" condition, and over those twomonths, the bar sold more than 1,000 bottles of beer, so that 24 cents reallydoes add up.

So there you have it–five studies fromprice psychology that may change the way you think about prices.

If you found these interesting andcompelling, and you gotta know more, click on the link under this video to betaken to my full online course about price psychology.

We'll cover allthese things in greater detail plus a ton more pricing strategies that youcan use in your own marketing efforts.

In fact, if youuse the link that's below this particular video,you'll get a certain percentage off the total cost of the course.

And did I choose that percentage basedon price psychology? Yeah, of course I did.

I'll see you nexttime!.

Source: Youtube