So I want to talk about how do you price SEOservices? Now, I have tried selling SEO services inthe past and I think I have made a few mistakes.
I have always tried selling SEO as a monthlyretainer package at the fixed cost say $500 a month or $2000 a month.
But over the last couple of days, I have beengiving it a second thought because I have not been happy with the way things are priced.
It just did not make sense to me because SEOrealistically when you get down to a project, initially, upfront there is a lot more workthan when there is, when you set things up and you got a process in place.
But the first few months always there is alot more planning, there is a lot more brainstorming, there is a lot more strategic direction thatyou need to set for you, your team for the client, you need a lot more research architecture,analysis, keyword page mapping etc.
So, there is a lot more work that is requiredupfront.
So, I don’t know how many of you are doingthis but I think SEO should be priced in two components.
Initially, the first, so like what I havedecided to map out a pricing strategy is like the first 3 months there will be an initialupfront investment which will be, for an example, we have a basic plan in which the initialupfront investment is $4000 which covers the first 3 months of work and then subsequentlyfor the remainder of the 9 months of the contract it would monthly, say $500 or $750, or whateverpricing you might decide.
But the idea that I am trying to sell outhere is, I think when you are selling to clients, you have to communicate not only the valueof SEO, that’s a given, you got to communicate that SEO does take time and you need to educatethem on the potential ROI upside of how much they could gain from standing to rank forthe terms that they are looking to rank for.
But you have to communicate that the pricing,if you force yourself into pricing it that way you’re going to be forced to also tellthem why there is an initial upfront investment.
And that I think, will be an easier way tosell because SEO does take time and the time that you have put in upfront, the thoughtprocess.
If you actually list out all the things youneed to do upfront and share with them, that okay I need to do a keyword research, I needto go through entire site, come up with a good plan for your site architecture.
I think when you talk through all of themin layman’s language and make them think and make them realize that there is a lotof time and effort that goes upfront and that justifies the upfront costs, it makes moresense for you because you are incentivized to also close the deal and you are not unhappylike I use to be in the past that we close deals for nominal monthly amounts.
But if a client did not go through on thefull 12 months contract, we would end up may be losing some money because we actually putin a lot more time initially.
So, I think if you price my idea of at leastpricing SEO services should be that you should have initial upfront investment and then subsequentlybreak down into monthly, a monthly retainer which could be any amount that you choosedepending on the level of service that you offer.
So, yes that’s just my thought and I thinkSEO can be better sold and you are forced to justify the investments upfront becauseyou’re going to have to communicate what you are doing, why you are doing it and actuallymakes you incentivize enough to actually spend a lot more time upfront because if SEO iswell planned well thought out, well strategized, you are going to do much better job and ifyou get that much more money going to drive you to perform better.
So, yeah so that’s my thought process ofhow you should price SEO proposals – initial upfront investment and then subsequent monthlypricing, that’s something you should consider for your future client deals.
I would also love to hear from you guys outthere how do you price SEO services? Leave your comments out here.
I’d love to know what works for you, whathasn’t for you because this is something that many people get wrong so I would loveto know from your experience work what’s worked well for you and we all can learn fromeach other.