– A few months ago I getthis email out of the blue.
The email said, "Hey Brian, "When read your skyscraper technique post "a couple months ago, I was intrigued.
"I had recently taken over SEO at our blog "that was receiving verylittle organic traffic.
"After many hours spentcreating, promoting "and manually link building,this happened on Monday.
"That's us at number one.
" I'm Brian Dean, the founder of Banklinko, and in this video I'm gonna show you exactly how Emil got his site to the number one spotin Google step by step.
(upbeat music) When I first launchedmy blog Banklinko.
Com, I knew that I was enteringthe insanely competitive online marketing space.
I was a one-man show bangingout articles from my apartment.
And I was competing againsthuge marketing teams from sites like Forbes, SearchEngine Land, and Inc.
And I knew that to have achance against these mega brands I need to do something crazy to stand out.
That's when I decided touse a white hat SEO strategy called the skyscraper technique.
And this single strategyincreased my new site's organic search engine traffic by 110.
9% in 14 days.
One day one of my blog readers,Emil Shour, saw my results and decided to give theskyscraper technique a shot.
And it quickly boostedhis site's traffic by 59%.
And today, because Emil'ssite ranks number one for his target keyword, his piece of content brings in over 10 thousand page viewsper month like clockwork.
Now that I've showed you how well the skyscraper technique works, it's time for me to walk you through the step by step process.
Step number one.
Find content that alreadyranks for your target keyword.
Create something even better.
Promote your content.
So your first step is to find content that's already rankingfor your target keyword.
Because Emil's business sellshealthy snacks for offices, he realized that a keywordlike "wellness program ideas" is something that histarget customers search for.
So he googled "employeewellness program ideas", "wellness programs" and"corporate wellness programs" to get a sense of whatwas already out there.
And he noticed that the content that was ranking on Google's first page had the same flaws.
For example, four outof the top 10 results for "employee wellness ideas" were PDFs.
Needless to say, mostpeople rather read content in a blog post than in a PDF.
Emil also noticed that thelist of wellness program ideas lacked important details.
In fact, most were literallyjust lists of ideas without any informationon how to execute them.
Emil also saw that thecontent on the first page lacked multimedia, like images, videos, charts and screenshots.
According to a study by Skyword, content with at least one image gets an average of 94%more social media views than content without an image.
That's why it's so importantto use images in your content.
Last but not least, but Emil noticed that the content on thefirst page was boring.
Obviously, employee wellness programs isn't as interesting assomething like cute cats.
But that doesn't mean thatyour content has to be boring like this.
As I'll show you in aminute, Emil worked hard to make sure that his contentwas fun and interesting.
But first, it's time for me to show you step number two of theskyscraper technique, which is to create something better than the content you just found.
Despite what you may haveheard about white hat SEO, first page rankings have nothing to do with keeping your site updatedwith fresh quality content.
Instead, your ability to rank in Google depends on two things.
Create something thatdeserves to rank number one.
Promote that content.
Seriously, that's it.
Question is: how do you create content thatdeserves to be number one? Let me answer that byshowing you exactly how Emil executed step number two ofthe skyscraper technique.
First, Emil listed more programideas that any other guide.
Most of the content that Emil found listed about 10 wellness program ideas.
But Emil knew that there're way more than just 10 wellnessprogram ideas out there.
So he set out to lista whopping 120 ideas.
Unfortunately, Emil realizedthat listing out 120 ideas was easier said than done.
So Emil asked his team toget employee wellness experts to contribute ideas to the post.
And many of these expertswere more than happy to lend a hand.
Emil also reached out tobloggers in the wellness space, and they hooked Emil upwith some amazing ideas that he could use in his content.
And as you'll see in a minute, these expert contributionsgenerated lots of shares and traffic to Emil's post.
Next Emil added multimedia to his content.
Like I mentioned earlier,most of the articles ranking on page one had zero images.
And Emil knew that publishinga post with lots of multimedia would be a huge competitive advantage.
That's why he included aton of high quality images and helpful videos.
Finally, Emil made surehis content was fun, upbeat and interesting.
Because the truth aboutcontent marketing is this.
Whether you write about lifeinsurance or life hacking, your content simply can't be boring.
Emil knew this and that's why he made sure his content was fun and compelling.
And once he edited hispost, Emil hit Publish, and his content was live.
The end result – 121 EmployeeWellness Program Ideas For Your Office.
Now that Emil's post was live, it was time to sit back, relax and let the back links roll in, right? Wrong.
Like you, Emil realized thathitting the Publish button was just the beginning.
For your content to stand out today you need to actively promote it.
Which leads us to step number three of the skyscraper technique process which is to promote your content.
Yes, publishing greatcontent is important.
And that's why Emil spent so much time on a single post.
But unless you promote your content, it's gonna get lost inthe sea of blog posts, YouTube videos, Facebook posts and emails that come out every day.
With that, here're thefour promotional strategies that Emil used to get the word out about his new piece of content.
First, Emil reached out to influencers to let them know about his post before he even published it.
I call this pre-outreach.
Specifically, Emil found blogs that wrote about workplace wellness and sent them a heads upabout his upcoming post.
When the bloggers said,"Sure, send it over," Emil sent them a heads up.
This pre-outreach led todozens of social shares but also a nice contextual back link.
Next Emil used somethingcalled the content roadshow.
Here's how it works.
First, Emil used Google to find blogs that wrote about employeewellness, human resources and other related topics.
And when he found a highquality piece of content around one of those topics,he emailed the author.
This technique also led toa high quality back link.
Once he was done emailing bloggers, Emil reached out to brandsthat he mentioned in his posts.
For example, Emil mentionedauthority nutrition in his content.
So he sent them a message to let them know that they were featured.
And as you can see here, these brands were more thanhappy to share Emil's post with their audience.
Finally, Emil hit up theexperts that contributed ideas to his post.
Remember when I told you that Emil asked a bunch ofworkplace wellness experts to contribute an idea.
Here's an example.
Well, when the post went live,Emil let the experts know that he used their idea in his post.
Not only were the experts happy to share Emil'scontent in social media, but one of them evenlinked to Emil's post.
There you have it, the three step process that led to a first page ranking and a 59% boost in organic traffic.
Did you get somethingvaluable from today's video? If so, make sure to subscribeto my YouTube channel right now.
That way you won't miss outon any actionable videos like this one.
Now I want to turn it over to you.
What do you think aboutthe skyscraper technique? Or maybe you have aquestion about the process.
Either way leave a quickcomment below right now.
– [Voiceover] Alright.
– More? Okay.
Now it's good? Bla-bla-bla.
I gotta like sit back, relax.
Did I say, I can't, sounds weird.