Tag: Successful

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

Local Internet Marketing for a Successful Small Businesses

[JoAnn Buday] My daughter came home one dayand told me all about this new dessert called the snow ball, and it sounded amazing.

A snowball is a New Orleans-style shaved ice, and we shave it to where it comes down like freshfallen snow and we put that into a cup with a little bit of ice cream and then we addsome syrups.

The first day we opened all of our friends came and that was really exciting,but once they were gone getting customers.

you think you open a shop and they willcome.

They don't come.

They don't even know you're there.

[Zenna Hodge] We just prayed and prayed andprayed some miracle could happen, and it was really scary.

[JoAnn Buday] I just tried spending advertisingdollars on throw-away papers in the neighborhood.

I was now really dipping into my retirementso instead of paying my house payment I paid my rent on Sno-Biggie.

I lost my house.

[Zenna Hodge] You have this dream and thisvision of customers lined out the door, and to get phone calls from my mom that we'vehad one customer for the day.

It's every business-owner's worst nightmare to have that happen.

And tosee how much my mom sacrificed in order to open up that store, to keep me in college,to work at the same time, it was heartbreaking.

[JoAnn Buday] I got a phone call from a gentlemanfrom Groupon and he offered me a Groupon deal for my shop.

[Zenna Hodge] My first take was, well, aren'twe losing money doing that.

I was so wrong, and I'm so glad I was so wrong because mymom would be calling me weekly, over 200 people have bought Groupons.

I can't believe whatthis is doing for our store.

And from then on it just was constant, people just comingin and coming in and we saw your Groupon.

[JoAnne Buday] Groupon started to work instantly.

It was a huge game-changer.

What would my business be like today if I didn't partnerwith Groupon? It would be closed.

I truly believe that.

I can't imagine how we wouldhave made it.

My name is JoAnn Buday, owner of Sno-Biggie.

[Zenna Hodge] And my name is Zenna Hodge andour sweet success is built with Groupon.

Source: Youtube