In the past, people used to find tricksand detours to make Google search engine think that they should beranked at the top of the page.
But the algorithm justbecame smarter than us, and it understands whenpeople try to do evil.
Tricks like writing your top key wordsin white in the background of your page just don't work anymore, but nice try.
That being said there are still thingsthat you can do to help your SEO.
Your best choice is to makesure your website is relevant to the key words thatyou're trying to promote.
If your keyword is pet sitting youreally want to make sure that people that are searching for pet sittingwill find your website useful and will want to spend moretime on your website.
That being said, words matter.
The search algorithm searchesevery single word on the web, including every word on your page sothe words you put on the page matter.
However, don't just packyour site with search terms.
Because the algorithm is going tobe able to tell if they're actually relevant to your site or not.
And if it's actually useful tothe person doing the searching.
So if it's not, the algorithm isgoing to end up working against you.
You're going to want to make surethat you refresh your content so it's always up to date andstaying alive.
If you have quality, growing contenton your site and growing links to your site, the better the search enginealgorithm is going to rate you.
On that note,what other people say matters.
It's even better when other people saythe great things about your website that you would like to say yourself.
For example, if on the first page ofTechCrunch they say that Abarkment is the best pet sitting app, with a linkto our site, that makes us look really good, because they'revalidating that, well, we're awesome.
So this will help our SEO.
However, don't forget thatthe algorithm is smart.
If you try to just buylinks to your site.
That aren't actually relevant,the search engine is going to know.
The more trustworthy your site is,the higher the algorithm rates you.
The title of your page orthe meta data on your page also matter.
Now, this isn't visible to users,it's actually hidden in your code base.
But it matters because it'sused as a suggestion for the title in the Google search results.
This is where you're going to want todescribe your business in an informative and concise phrase.
This is also true for your domain name.
It needs to be easy to read andeasy to understand.
And finally,don't leave your images hanging.
People often forget tooptimize their images.
You're going to want to give your imagesa short, descriptive file name, and in the alt attribute,describe what the image is.
And don't forget to add a caption foreach image.
Your caption should alsocontain your keywords.