Tag: vs

Black Hat SEO vs White Hat SEO

Search Engine Optimization is the art and science of getting your website to rank higher in search engines like google, yahoo and bing There are two aspects to search engine optimization The first is On Page Optimization which involves tweaking your website so thatthe content is more relevant and search engines are able to see the keywords that are in yourwebsite The second is Off-Page Optimization when you get other websites to link to you anduse the right anchor phrases so that the search engines believe that your web site has the authority to rank well for a keyword Now, if you've been anywhere in this industry you'veprobably gotten a lot of spam emails from search engine optimization companies aroundthe world guaranteeing #1 rankings that is BLACK HAT SEO.

Black Hat SEO is when a website follows slightly unethical tactics and promises too much in order to get your account White Hat SEO, on the other hand.

is Search Engine Optimization that is ethical, legal and okay and okay in the eyes of search engines likegoogle, yahoo and bing today to this video we'll talk about the differences between White Hat SEO and Black Hat SEO let's start by talking about page titleswhich are the most important thing when it comes to on on page SEO.

good titles are attractive, clean and short.

Usually less than sixty five characters they contain your target keyword just once and they are not stuffed with keywords.

and they focus on grabbing the attention ofthe user and getting the click bad page titles on the other hand are stuffedfull of keywords they are not complete sentences and read likegibbrish to humans.

Restrictions and because they're not designed for us toread, they get a very bad click through rate although they're designed to trick search engines in reality they usually get caught as spam and the site ends up, not being ranked another thing that can help or hurt your rankings is user experience badly optimized sites are often built aroundthe wrong keywords and that's why users are just not interested site owners may think that users are happy onthis site but in most cases web stats will show themthe users's disappointment and finally, badly optimized try hard to beaggressive and pushy and that always leads to visitors leavingand the site owner being very, very sad optimized sites focus on good use experience visitors quickly find what they're lookingfor there's plenty of great content built around keywordsand excellent navigation makes it easy to find and these sites are rewarded by having a friendlyinteractive relationship with their visitors these sites help users find the right information and they get loyal happy visitors in return next up let's talk about on page optimisation you could smell a badly optimize page fromfar away because it is so full of keywords the keyword density of the page is extremelyhigh and the content is very hard for humansto read.

well optimized sites carefully include keywords and phrases into your existing text so that humans can read and like the message your site's text can communicate your businessmessage while occasionally including keywords forsearch engines remember to keep the focus on the user anddon't overdo it with the keywords Ethical and effective link building involves building a real network of linksaround your site getting links that don't just focus on SEO but bring in real visitors and clients you should get links from your customers, businesspartners, vendors and peers search engines will recognize your authorityand give you a boost in rankings if your priority is building a network of topicalnatural links In Black Hat link building, website owners slink into some shady corner of the internet through a spam email, a pop-up link or an unranked ebay vendor's site desperate for a good ranking, they will doanything to get a bunch of incoming links including paying for links which is a pretty serious crime in the world of search engine optimization after they've paid up, the vendor willpretend to do some work but all users really get are blog comments,forum links and other links that get absolutely no traffic and website owners forget that it is the qualityof the link that matters, not the quantity all the websites you see ranking on top of google and bing, consistently have gotten there through hard work, and lotsand lots of time so there is no quick fix for shortcut toranking on top but there is a way and that involves makingyour website cleaner, more indexable and full of richer content so if search engine optimization is somethingyou are looking at make sure you allocate the time and resources to add to your website, make it richer anddo it consistently over time.

Source: Youtube

Black Hat SEO vs White Hat SEO

Hi and welcome.

My name is Harald Tschuggnallfrom seoacademy.


Today, I want to talk about black hat SEOand white hat SEO.

What is it and should you do black hat orwhite hat SEO.

Basically, everything that is black hat SEO is against Google's guidelines.

Everything that is white hat SEO is according to the guidelines.

You could also say; everythingthat is white hat is like future-proofed.

Everything that black hat, you could stilldo, but you have to know that this could end very soon.

What I mean by that is that; tactics thatyou're probably using or you're trying to use in the moment could still work in themoment but, if the next Penguin update goes out or if the other big Google update go out,then it could be that you are not ranking anymore for any keyword terms.

You have tokeep it in mind.

If you're still thinking about doing some shady stuff or some blackhat stuff, then just do it for your own projects or just do it for some affiliate stuff orstuff like that where it doesn't really matter when you burn your domain.

Really keep that mind.

If you work on yourbusiness, try to really do clean work.

Try to avoid stuff that isn't according to theGoogle guideline.

Actually, these days, it's not so easy anymore or, these days, a lotof stuff doesn't work anymore.

Very funny, last week actually, I saw a website wherea client submitted a sample to me telling me that they are hiding key words on the page.

First of all, I couldn't find the keywords.

Then, I used the mouse and marked the page,and I could see there was a big actually space – a black space – and they wrote black textin that area.

Stuff like that doesn't work anymore.

Google now is really rendering the websites;that means, they know exactly what is on the page, what does the user see.

They make a,kind of, screenshot and they just take that in consideration.

These days, I would say,most of the black hat stuff doesn't work anymore.

I would also not recommend to go out and buildthis link networks, your own networks because, remember, it doesn't make sense to have alot of links.

These days, you need high quality links and powerful links.

If you have satellitesout there, most of the time they don't have any power.

It's a lot of work for you to setthem up, to control them, to distribute content, and whatever and it doesn't make any sense.

I wouldn't do that anymore.

If you look at the very professional blackhats in the moment, what they do is, they hack strong websites – so they hack universitywebsites, they hack other websites – they set up a sub-page on that website, and thenthey try to link to their own websites to make that quite strong.

I wouldn't recommendto do that, of course, because it's against the law.

You shouldn't participate in stufflike that.

I just want to let you know that, if you are a affiliate or if you're doingprojects for yourself, it's totally fine to try a lot of stuff.

Of course, don't do anythingthat is against the law.

You could try stuff that is against Google's guidelines if youare aware or if you keep in mind that that could be a very short time solution.

If you do something for your business, it'svery important that everything is according the guidelines.

If you are a business ownerand you are employing or you are getting an agency.

First of all, it would be veryimportant that you control the people that work for you.

If you are a business owner,you need to know also what an employee is doing for you.

If he's doing SEO for you,then you should sometimes check what he's doing; what kind of links is he building,how is he trying to gain rankings.

Also, the same is actually true if you have a SEO agency,for example, then you really want to know what they're doing.

These days, really tell them they have tosend you all the reports, all they did everyday or for months or whatever.

I suggest thatyou're getting at least once a month a report where they show you everything they did.

It'snot some black box – they're not using some magic SEO out there to get you ranked.

Youreally have to know what they're doing because, otherwise, you could be at risk.

If this agencyis doing something that is against the guidelines, it could get a penalty and that will affectyour business.

It's very important.

Also, if you have people working for you insideof your company, you also should be very careful that they're going into the right direction.

I hope that helped, and I'll see you tomorrow.


Source: Youtube


Now friends, let's talk about SEO and see the difference between the White and the Black Hat.

Generic Well, if you came to this video not knowing what SEO, here's a short enough concrete definition! SEO is the art of positioning a website in the first natural results search engine.

So now it will be interesting to see why SEO is divided into 2 parts.

The black and white.

Before continuing to go further, just know that I make this video in the single to inform and therefore I will not give any technical element for achieving the white or black! Come on, let's go to the heart of the matter: The white hat SEO is the fine if I may say, that recommended for continue in a sustainable way on the internet.

To summarize, the white hat practices are that Google advises to make reference efficiently and over the long term (yeah Jean-Bernard, I have generalized Speaking as Google but with over 90% market share.

We will not quibble!) Good afternoon, Google has never said so loud and clear recommendations but masquerade communicate via innuendo to understand good practices to adopt ! Now to the black hat, SEO I like to call aggressive.

This uses less conventional methods.

They are very clearly 'no fair play "Often associated with spam and also so they are well made, they allow to reference in the first places in the short term, unlike the white, but these techniques expose your web pages to Google and therefore penalties for simplicity risk overnight to remove your Google pages.

The black also allows for the Negative SEO, ie, can be used to damage the SEO and of course, your competitors by logical reasoning.

I will not dwell on this because this practice goes against my ethics.

But then, in summary, in the long run, we put on the white hat, on the short term, on the black.

That is all for today friends.

If you enjoyed the video, please put the little blue thumb that makes pleasure, I invite you to visit the website idea marketing.

Fr to learn free how you make reference to Youtube and especially friends, subscribe the channel for more marketing idea.

Ciao ciao.

Source: Youtube

Social Media vs Internet Marketing: Which One Moves the Money Meter

If social media is your plan for 2017 than you might be in trouble.

Too many people too many agents too many business owners in the past quarter getting ready for 2017 have told me Sam we're gonna kill it on social media this year.

Look if your plan to build a big 2017 is built around the idea of posting more pictures and being more active on social then you might be disappointed because if it's all about being active and being social then you're 13 year old sister should be a baller.

Now I'm not saying that you won't pick up deal or build interactions or even nurture your database by being active on social.

But I am saying that if that's your business plan to crush it in 2017 your shit might be broke.

See, leveraging the internet is very important and something all of us should do.

But too many people take the entire internet and call it social media marketing.

Social media is important and we should do it but internet marketing done the right way actually move the needle.

So what do I mean by internet marketing or social media? I'm talking about driving targeted traffic so perfectly crafted content and pages.

I'm talking about nurturing and retargeting your audience with the real plan that has a predictable outcome by putting more money in your pocket.

So if you're really committed to learning internet marketing instead of playing the social media game that all your competition is playing I strongly suggest that you consider checking out the guys atDigitalMarketers.

Com Ryan and his entire team at Digital Marketers are hands down some of the best trainers on really learning how to leverage the internet, how to drive good traffic to perfect pages, and move the needle.

You can do more business with your ideal customer so stop playing the broken social media game and instead start playing the predictable internet marketing game that when done the right way is almost guaranteed to help you reach your goal.

So what do you do next? You're going to get off Facebook.

stop posting and tweeting and you're going to go straight to DigitalMarketer.

Com and start digesting all the great content that they have but before you do you're going to share this video! Pound it!.

Source: Youtube