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Can businesses optimise their digital marketing with social media? Christer Holloman discusses

It's clear that when I've seen and spoke to companies there are, often they work in silos you know you've got marketing here and you've got PR, there you've got financeand then you've got production and so on, what are your thoughts on how that'sgoing to change? How companies should now integrate all these functions in termsof social media activity? What sort of things, what sort of steps should companies take in changing the way they work? So kindof going back a little bit to your previous question you know what other problemsare PR companies facing? Yeah, they've been managing conversations for the company for a long time but social media is not just aboutmanaging conversation, social media is a way of interacting with our staff, ofinteracting with our clients our suppliers, it's a way of empowering ourconsumers, it's about reviews, it's about communities, it's aboutthe processes you talk about and realistically can a PR company doall of that? Can we outsource a component to onecompany, or do we need to as a business recognizethat social media is just something that needs to go across the business.

And, yeah how do you address that? I think looking from a company point-of-view anyways.

I mean lot of my clients, a lot of thepeople that I work with are marketing people and I, you know, speak at marketing conferences, et cetera, and what tell them is that although social media has traditionally beenowned by marketing that can't remain to be the casegoing forward, you as a marketing person needs toempower the rest of your business to get behind this.

So rather than tryingto think of it as losing power or losing that ownership think of it as empowering yourbusiness and being a thought leader and being the ambassador and an enabler of social media as opposedto someone guarding or trying to protect your interest.

So, for example, initiating somesort of Centre for Excellence or some sort ofwork group that pulls in not just marketing resources headed up by yourself, but also peoplethat represent customer service, people that represent product development, or HR even, youknow how can HR leverage social media? And help them to understand about bestpractices in different verticals and show them how you've been using Twitter so they can see how they can replicate that for their objectives within theirbusiness areas.

So back to your question social media definitely needs to filterthrough the entire organization, marketing has a good chance to bethe people kinda advocating that, orenabling that, and then again, how does, what relevancedoes a PR company have in that big scheme? I'm not so sure, I think PR isgood for managing maybe customer relationships but I don'tthink they can own and successfully manage that whole integrated, holistic view, of social media that like to see companies embracing going forward so.

Source: Youtube

How to Get Page One Rankings with White Hat Linkbuilding tips | By Adam Payne

– [Adam] Hey everybody, Adam Payne here, and in this video, we are gonna learn a really cool white-hat three very powerful link-building technique, so that you can get good-quality, relevantbacklinks to your websites or your YouTube videos.

Now, this is gonna work best if you already have avideo or a website created and the content on yourwebsite / article / post or YouTube video, is good-quality.

If you've got a trashy videoor a trashy piece of content you're trying to rank,this may not work so well.

So with that being said, thefirst thing you'll need to do is to install a freeGoogle Chrome extension called Check My Links.

If you don't know how todo that, go to Google, type in "check my linksGoogle Chrome extension" and the first result will be the link, the extension itself.

Click on it, install it, and it will appear in the top right, a little checkmark witha green and red box.

Once that's done, you know that you've installed the extension correctly.

Then, you wanna head over to Google and do a search for a related search term in your niche.

Now, I've already done onefor the example of this video, so I went to Google andI typed in coconut oil, and I went to one of theresults on the first page, and I found this particularwebsite and this article.

I then clicked this little link and this extension(mumbles) the whole page and it brought back all of the links, and it highlighted everysingle link on this page.

There are 177 links on this page, so it goes to show the sitesthat rank well on Google have tons of internal linking and tons of links on their page.

But two of these are invalid, and they're highlighted in red, so what I now need to do is come through and find the ones that are red.

So let's come through,and we can find here, this is one here.

Just to make sure that it is broken, and that the extensiondidn't make a mistake, I wanna click on it.

And it brings up this URLand it says "Post not found".

So, there are two things that I can do.

If I already have a good piece of content, which is about the healthbenefits of minerals in relation to coconutoil, I may or may not have, but if you're doing asearch for these things, then you should already be in that niche, I can contact thewebmaster of this website and offer my good-quality video or website as an alternative, and just tell them that their link is broken.

Now, they may just goahead and fix their link, but they may add my content instead because it's gonna addvalue to their readers, and then I get a great backlink from a website that is alreadyhighly ranking on Google.

This method works greatfor Wikipedia pages and Wikihow pages.

If you can find links onthere that are broken, and believe me, there are lots of them, then you can just contact the webmaster and suggest your link as an alternative.

And a lot of the times,you'll get accepted, of course, sometimesyou will not hear back or people will say, "thanks, but I'm just gonna fix the link", but this is a great wayfor you to get links.

And another thing what you can do is, if you find a bunch of links and you don't actually haveany content directly related, so you may not have any content directly related to minerals, you can go ahead and you can copy the URL of the broken link, and youcan come to what's called the WayBack Machine,which is this website, archive.

Org/web.

And you can paste the link in here and hit BROWSE HISTORY.

And not every time, but sometimes, you'll be able to get a snapshot of what that website lookedlike at a point in the past.

And we can see here that thispage was saved six times, so we come down and we justfind one of those little dates, and we hover over it, and weclick this little link here, one second, and what it will do, is it will bring up that page.

Now, it's gonna take a littlebit of time to redirect.

And if I had a health-related website or a coconut-oil-related website, what I could do is I couldcopy this entire article, paste it on my website and publish it, and then send it to the webmaster for them to then link back to my site.

So, this is a great thing to do if you don't have the content created.

Now, in this particular case, I probably wouldn't copy this page and then send it back to theoriginal owners as my own, 'cuz that would be a bit unethical, but if this was on a Wikipedia page and it was linking toa URL that had expired or disappeared, that kind of thing, then, you're good to go.

This is a great way toget good-quality links to your YouTube videosand to your posts or pages on your websites or blogs.

Takes a little bit of time,little bit of research, and yes, you do really need to have good-quality content forpeople to want to link to it, but if you're serious aboutgetting links to your content, this is a great method.

It's free with regards cost, it does take a little bit of time, but then that's the wholepoint of online business.

I hope you found this video useful.

If you did, please Like the video, please subscribe to my channel, and if any of you arelooking for more information on ranking with regards to YouTube videos, then please click the linkthat's just appeared now, and you'll get a littlefree gift to your inbox.

Cheers, and I'll speak to you soon.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

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Source: Youtube

Should you pay-to-play with online marketing?

Hey, I’m Alex Cleanthous, Chief Innovation Officer and co-founder at Web Profits, an online marketing agency.

I’m an entrepreneur at heart, I love the internet.

This is Web Profits TV where I’m going to be sharing the very best information I have for succeeding online.

I also have a stutter, it comes out if I get excited and this stuff is exciting, so let’s get into it.

I’m trying a different approach to Web Profits TV so this is a lot more uncut, it’s a lot more straight up.

So let’s see how it goes.

Obviously I’ll have a look at the shares and the likes and all that type of stuff and all the other metrics and so on, but the first part of this one is going to be a quick, not a rant, but like something I feel passionate about, you know.

And I guess one of the things which happens in business is, especially when you are a smaller business but even like as a larger one, you want stuff for free, you know.

For example I want to rank at the top of Google and I want to get all that traffic for free.

I don’t want to pay a cent to Google about AdWords or say for example I’m on Facebook, I have all my fans now yes it was organic.

Say for example Instagram it’s happening at the same time at the moment and now they're making me have to spend money to get my message out there.

Look if you can get something in business for free you should be very thankful that happens.

That’s why you always want to try as much as you can to take advantage of something that has just launched, say for example Snapchat now.

But just understand that it’s just an advantage for a short amount of time.

You’re in business and in business you need to spend money to make money.

Now in the beginning yes of course it’s harder and so therefore it’s important to hustle and so on but as soon as possible you need to be able to spend money on advertising.

In social media it starts off as organic, yeah, but in time across every channel they are going to have to monetize it.

They have to pay staff, they have to innovate, they have to spend money on engineers, they have to spend money on servers.

it’s expensive and so just know that everything is going to become a pay to play game.

With that in mind if you're producing content and it's being posted on social media you need to spend money on advertising it.

Yes, of course in an ideal world you could just post something online and everybody sees it, it goes viral and it costs you nothing except for the cost of producing the content.

Unfortunately that is not the world and as the social media space becomes a lot more crowded with companies and marketers it’s your ability to produce the very best content that you can but at the same time to amplify that content with ads that is going to make you stand out and be successful.

You need to spend money to get the message out there.

This is something I am super passionate about.

At the same time, you know, just keep in mind I love stuff that cost nothing as well like if I can find a ‘hack’ that can get me exposure for free I am going to.

what’s the word? I’m going to make the most out of it.

I’m going to exploit that opportunity as much as I can but I’ll also be very aware that it’s going to have a limited time.

And if you want to have a successful business the stuff which you need to be focusing on is the stuff that can last forever.

And what can last is advertising.

As long as there is stuff that’s online for free it’s going to be sponsored or supported by advertising so if you know how to spend money on advertising and make a return on that, especially if it’s around content, you will be able to continually adapt to every platform that launches.

At the moment I’m starting to focus now on Snapchat.

At the moment it’s free, yes I’m sure that it’s going to stay the same way for some time but it’s going to become paid soon.

So, yes it’s an opportunity but I am completely aware that it’s kind of something that is a short term opportunity and at some point I’m going to have to start spending money.

I actually get excited about the spending money part of it because it means that a lot of the other companies and marketers who aren’t prepared to spend that money are going to go away.

And then it’s all about who is left and who is left it’s all about who can actually spend that money the smartest and who can then produce the content the best and then who has the longest term approach and who is prepared to give for long enough, spend for long enough, understanding that it’s about the relationship and in time because you have the trust it becomes the first step to having somebody spend money with you.

That’s my rant.

That’s what I’m passionate about today.

Source: Youtube

How to Succeed with Online Marketing in 2017

hello my wonderful friends of the internet today we're going to talk about what trumps, sorry, everything in marketing a Lorri Ratzlaff video production really absolutely everything if you want to market your product or service or goods or program or store or anything if you want to sell stuff using on-line methods like social media and online marketing and those types of things this one thing well it's three things but it's all one thing three things into one this these three things trumps everything I hate saying that word now sorry just my own personal viewpoint what you need to do in order to truly succeed with online marketing whether that be using social media whether that be using whatever amazing things there are online for us to use to sell our products and our services those are all great but if you don't sincerely genuinely authentically show passion show enthusiasm show vulnerability of the process of the product of what the product or service does for you in your life or how it has changed the lives of your clients or customers is that level of transparency isn't obvious than I am sorry to tell you your road is a lot longer than most people see the thing is, is today's marketing, marketing in 2017 and moving forward is going to be more and more and more about telling the story about being vulnerable about showing what it's doing for you in your life or that of your client or customer it's not just a billboard anymore saying buy my stuff because it's awesome buy my stuff because I said so buy my product because just because it doesn't work like that anymore my friends of the internet is just doesn't for you to see actual results you need to put yourself out there in a way that is truly authentic truly passionate truly enthusiastic and truly vulnerable even transparent i was talking on my snap story just yesterday about a real disappointment i had it was my first speaking engagement of the year I was so excited I was so ready for I prepped for hours and hours and hours it was in this in a city over an hour away like this is a big fricking deal one person showed up needless to say I was disappointed and what really almost made it all worthwhile and you know and it wasn't a complete write-off there was a couple of good things that came out of the evening but yeah it was disappointing 10 people would have been great a hundred would have been fantastic but one anyway when I went to check on my snapchat and there was a ton of direct messages in there one of them said and I quote I'm going to read it for you he said or she said I actually don't know if this person is a he or a she this person said howard schultz starbucks owner was turned down 242 times before someone invested i love that you document when things don't go as expected this is important for people to see keep moving forward that message all by itself was worth everything was worth all the effort did I make a sale no did I impact that one person i may have as of the moment of making this video I don't know but I impacted my snapchat family I impacted my Instagram live family and now hopefully I'm impacting my youtube family and those that are seeing it on facebook so my message today though is over and above everything if you want to market successfully be passionate enthusiastic and vulnerable you cannot go wrong with that and of course i'm here to tell you how super passionate I am about my Gen X Social program if you have not yet checked it out please do so click on the link that i have down there in the description and i also have something up here in the cards for you this is a specially created social media training program for the gen Xer the baby boomer that 50-plus crowd that needs just a little bit of added help for their social media whether it be for personal use or business use it really doesn't matter there's great information in this program for both of those usage levels if that's a word anyways thank you again so much my wonderful friends of the internet you could be spending your time anywhere you're spending it here with me today and I'm super super grateful if you haven't yet subscribed to my channel please go ahead and click on there's going to be a button here any second now and that's what i have for you today so until my next video i want to wish for you a wonderful day.

Source: Youtube